What separates the recruiters who build empires from the ones who stay stuck? In this episode of The Drive, Craig Harvey sits down with Max Graham, one of the top recruiters in the country and a 3-time developer of the #1 rookie of the year, to break down the exact mindset, process, and philosophy behind building a high-performing team from scratch.

From his time at military boarding school to becoming a full partner, Max pulls back the curtain on how he finds elite talent, how he runs his recruiting conversations, and why most leaders fail at building because they want it more for others than others want it for themselves.

Whether you're in insurance, sales, or building any kind of team, this episode is loaded with real, actionable frameworks you can use today.

Topics covered:

• The 4 P's that attract top talent (Product, Platform, Percentage, People)
• Tell, Show, Watch, Go, the duplicatable building system
• The 6 C's of a closer: Character, Charisma, Consistency, Conviction, Compassion, and Cause
• How to know who deserves your time and when to cut bait
• Why the largest wealth transfer in history is happening right now and how to be positioned for it

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