What if everything you knew about sales momentum was actually a physics problem?
In this episode of The Drive, Craig Harvey sits down with Blair Ollendorf to break down what they're calling the Thermodynamics of Sales, and once you hear it, you won't be able to unsee it.
It starts with something Blair's dad used to say whenever a window was left open with the AC running: "You're letting the cold out." Turns out, he had it backwards. Heat travels to cold. Cold doesn't travel anywhere. And that one little physics fact, when you apply it to sales, changes how you think about momentum, leadership, team culture, and why some people stay on fire while others go stagnant.
Craig and Blair get into what it actually means to be hot in sales versus cold, and more importantly, how to move from one state to the other. They talk about why cold people can't think their way back into results, why proximity to the right people matters more than most people admit, and why motion, even imperfect motion, is the only real way to generate heat.
They also get into what happens when you're the heat source for an entire team and you start approaching equilibrium. Spoiler: it's dangerous, and most leaders don't catch it until it's already cost them.
If you're in a cold season right now, if your team feels like wet wood, or if you're just trying to protect the momentum you've built, this one's worth your full attention.
Topics covered:
- What thermodynamics actually has to do with sales momentum
- How to heat yourself up when you're in a cold stretch
- Why activity beats analysis every time
- The proximity effect and why distance kills cultures
- Being a thermostat vs. a thermometer on your team
- Why you can't always wait on someone else to fire you up
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