In this episode of the Makers Way podcast, Shawna discusses the essential elements of creating a strong brand identity for handmade businesses. She emphasizes the importance of visual consistency, finding a niche, and connecting emotionally with customers to enhance perceived value and drive sales. Shawna shares her personal experiences and practical tips for establishing a cohesive brand that resonates with customers and encourages them to invest in your products.

00:00 Building a Strong Brand Identity

02:28 The Importance of Visual Consistency

04:41 Narrowing Your Focus: Finding Your Niche

07:22 Creating Emotional Connections with Customers

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