The Maker's Way

00:30 Who we are and why we work together

8:06 Why we started the grant

16:26 Most common questions about the grant. 

21:25 Why we ask an application fee

33:12 The judging process & the criteria we use to select the recipient

49:00 Free feedback calls for all applicants

Apply for the grant here

More information about the grant here

Past grant winners here

2:56 Why 2024 was my best year yet

5:08 Why I made $20K less in 2025

7:45 Business isn't linear

10:04 I struggle with online sales

13:07 Full breakdown of 2024 and 2025 sales numbers

20:24 How much of my revenue was expenses and taxes

24:09 Making double what I made at my last full time job

FREE All-In-One Tracker

How to Find Markets that Guarantee Profit

The Formula for Consistent $1000 Markets

NEW - The Maker's Pricing Bible

This episode I chat through my market bag and everything I always have with me at markets.

How I light up my market booth at night (+ some options for battery packs and power)

My Amazon storefront where I buy lots of my tools and supplies

01:39 Do not use items like this is your display booth

05:16 People need to know what you're selling within 2 seconds

8:42 Why you want people to touch & pick up your items

12:15 Displaying items like this increases the chances of a sale

16:55 Tuning into these unconscious shopper habits will grow your sales

Double your market sales with these Display Booth Secrets

Follow me on Instagram

00:00 Introduction my journey

02:06 Why picking a focus matters

07:04 Why NOT picking a focus will cost you

11:56 Finding your niche: a personal story

17:10 Why listening to your customers matters

24:32 Balancing passion and customer demand

Make What You Love & Make Profit (I made $70K selling at markets last year following this strategy)

00:00 Introduction to the Makers Way Podcast

01:30 The Journey of a Handmade Maker

03:51 Balancing Business and Creativity

12:05 Understanding Business Fundamentals

19:50 Narrowing Your Focus for Success

27:01 Maintaining Creative Play in Business

35:22 Creating Content from Creative Play

How to make what you love & make profit

My favourite phone holder

How I hit consistent $1000 Markets

Chatting all about the strangest, most frustrating and disappointing experiences I've had selling consignment and what I've learnt from it all.

2:20 - Getting kicked out of a consignment shop

17:26 - The store owner didn't want to pay me

27:27 - I cancelled the agreement a day before drop-off

28:28 - Found out a store closed through Facebook

29:25 - Consignment store ghosted me

32:58 - Non-negotiables for me when I decide who to work with now

Chatting about all things consignment/wholesale on this week's episode.

Topics:

How to chose the right shops to sell at

How to price - should your prices be higher than retail?

How to chose items that will actually sell

What to do if your items aren't selling

The difference between selling consignment vs wholesale.

Shelf fee vs consignment %

Links:

The Formula for Consistent $1000 Markets

Make What You Love & Make Profit

FREE Pricing Calculator

In this episode Shawna shares her journey towards achieving consistent $1000 dollar market days.

She talked about the 2 reasons she had her first $1000 day in her first year of doing markets, and the 4 reasons why she did not achieve consistent $1000 days until 2022.

She also discusses some personal updates, including her pregnancy and life changes, and reflects on the challenges she's had in her business as a result.

1:25 Life Updates

4:00 This is how many $1000 days I've had year by year

7:50 How I hit my first $1000 day in 2019

14:25 Mistakes that were stopping me from having consistent $1000 days

30:30 The Formula for Consistent $1000 Markets

Get the Formula for Consistent $1000 Markets 28 Page guide - Money Back Guarantee: If you complete this guide and apply the strategies to your business and do not have $1000 market within 6 months, I will refund you the cost of the guide.

In this episode of the Makers Way podcast, Shawna discusses the essential elements of creating a strong brand identity for handmade businesses. She emphasizes the importance of visual consistency, finding a niche, and connecting emotionally with customers to enhance perceived value and drive sales. Shawna shares her personal experiences and practical tips for establishing a cohesive brand that resonates with customers and encourages them to invest in your products.

00:00 Building a Strong Brand Identity

02:28 The Importance of Visual Consistency

04:41 Narrowing Your Focus: Finding Your Niche

07:22 Creating Emotional Connections with Customers

If you need more guidance on this, THIS could help or THIS.