In this episode of the Makers Way podcast, Shawna discusses the essential elements of creating a strong brand identity for handmade businesses. She emphasizes the importance of visual consistency, finding a niche, and connecting emotionally with customers to enhance perceived value and drive sales. Shawna shares her personal experiences and practical tips for establishing a cohesive brand that resonates with customers and encourages them to invest in your products.

00:00 Building a Strong Brand Identity

02:28 The Importance of Visual Consistency

04:41 Narrowing Your Focus: Finding Your Niche

07:22 Creating Emotional Connections with Customers

If you need more guidance on this, THIS could help or THIS.

In this episode of the Makers Way Podcast, host Shawna discusses the theme of money scarcity in the context of handmade businesses. She shares her personal journey with money mindset, the challenges of pricing products, and the impact of scarcity thinking on business success. Through anecdotes and reflections, Shawna emphasizes the importance of recognizing and shifting one's mindset around money to attract the right customers and achieve financial freedom.

Podcast to help you heal your mindset around money

Podcast to help heal limiting beliefs around pricing

00:00 Introduction to Handmade Jewelry and Teaching

00:56 Rethinking Marketing: Beyond 'Handmade' and 'Local'

02:16 Understanding Customer Curiosity and Engagement

03:50 Crafting Effective Signage for Better Sales

09:19 Highlighting Unique Selling Points

14:01 Final Thoughts and Resources for Makers

Text Version

In this episode I chat about why I don't include time or overhead in my pricing formula, but how I account for them another way.

I explain my pricing formula and how it works for me. I breakdown how I track my time, and what I am paid hourly based on my annual sales.

I also introduce a few other pricing formula's and I prefer not to use them.

00:59 Booth Aesthetics: Attracting Customers

08:19 Creating a Strong Brand Identity

15:11 Logistical Tips for Market Success

19:49 Selling Authentically: The Power of Positive Energy

Let me know what you thought of the episode: @shawnamariemurphy

My favourite market displays and tools (including my label maker).

More tips based on real shopper psychology.

1:52 Do you need a business license?

5:50 When and how to register your business name

11:30 Do you need market insurance? + companies that offer short term insurance

18:40 When to get contents insurance

19:42 Why I don't have insurance right now

21:17 A GST number - when to get one and why you need it.

25:34 Review of what you need right away and what can wait.

3:05 Do you need a new camera?

6:10 How I take my photos

10:54 Photos that show the item being used

15:42 Photos that show size

18:47 Photos that don’t leave customers wondering

22:09 Do you need videos in listings?

24:33 How I edit all my photos at once

Photo Light Box

More Info Here

Lightroom

In this episode of The Makers Way podcast, Shawna and her BFF Nicole spill the real tea on selling your handmade work without selling your soul. From battling booth-day nerves to shifting out of "please-buy-this" energy, they dive into the emotional rollercoaster of market life. You’ll hear laughs, some deep mindset shifts, and tips on pricing, storytelling, and setting up a booth that actually sells (not just looks cute). Bonus: shame, identity, and why making someone feel beautiful is part of the job.

00:00 The Journey of Entrepreneurship

04:18 The Art of Selling: Storytelling and Connection

06:35 Overcoming Shyness in Sales

10:39 Creating Authentic Connections with Customers

14:46 Navigating Market Energy and Customer Engagement

19:00 Shifting Mindset: From Desperation to Abundance

22:45 The Impact of Identity on Selling

30:15 Understanding and Overcoming Shame in Business

35:09 Emotional Awareness and Market Dynamics

39:13 Sales Reference Points and Market Performance

41:41 Market Strategy: Quality, Niche, and Authenticity

44:47 Building Connections: Authenticity in Sales

48:09 Practical Booth Tips: Standing vs. Sitting

51:54 Display Strategies: Enhancing Product Visibility

56:59 The Importance of Pricing and Customer Engagement

01:00:34 The Value of Art and Emotional Connection

Display Booth Secrets

Maker to Seller Complete Guide

My Recommended Tools

My Instagram

3:08 Why worrying about someone copying you can hurt your business

6:02 What you focus on you attract more of

7:58 Worry and fear are creativity syphons

9:56 What would I do if this happened to me?

17:46 Letting it go

20:05 How is this fear effecting your business?

26:17 What is copying

1:24 Why does finding efficiencies matter?

3:57 Finding tools to increase your speed and be more ergonomic

11:31 Buying in Bulk

12:41 Batch Tasking

15:40 I don’t make one-of-a-kind items anymore

17:42 Making more of what sells well.

Beginner Handmade Market Seller PDF Guide:

https://www.superseen.ca/offers/HtTfnnDd?coupon_code=NEWBEGINNER

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