Summary In this episode, Nathan interviews Keith Sconiers, an entrepreneur, storyteller, and catalyst. Keith shares his background and mission to help entrepreneurs cut costs in a crazy, un-planned journey that he has no regrets for, on, or hates. Keith describes it as the purpose-driven marketing strategy. Make sure you dig in deep as this is just part one. Keith shares his personal journey of struggling with multiple jobs and financial difficulties. He also talks about his experience working for Heartland Payment Systems and the values that led him to quit and pursue a different path.