In this episode, Spence gets on the phone with Kenny Winters of Winter Timber Outdoors to talk about his newest store location in Auburn, Alabama. The two dive into the vision behind the shop, the importance of location, and what makes the concept stand out. They also reflect on the value of seeing a brick-and-mortar storefront thrive in today's waterfowl industry—a reminder that community, tradition, and face-to-face connections are still at the heart of the business.