Are your staff earning more per hour than you?

It happens when you hire because demand is strong, but your pricing and systems don’t change to match the new wage bill. 

So the clinic gets busier, payroll gets bigger, and you’re left doing the most responsibility for the least reward. 

The tempting move is to throw fuel on the fire with Google Ads because surely the answer is just more new patient's. But if the numbers, capacity, and follow-up aren’t tight, you’re just pouring water into a leaky bucket. Let’s fix the leaks first—then scale with marketing.