The Podiatry Business Podcast

Picture two shops on the same street. 

One has a clean window, the lights on, and a sign that says what they sell. The other has dust, a faded poster and the wrong opening hours. 

You know which one you’re walking into. 

That’s exactly what patients see when they search “podiatrist near me”. Your Google Business profile is your shop window, and most clinics haven’t cleaned theirs in years.

 Today I’ll show you how to fix it in an afternoon and keep it clean in ten minutes a week. 

Every podiatry clinic owner I speak to wants more new patients. But right now, sitting in your clinic software, are hundreds of people who already know you, already trust you, and already have your number. 

They haven’t fallen out with you. 

Life got busy, and nobody asked them back. In this episode I’ll show you why patients lapse, how to pull that list, and one friendly message that can fill gaps in your diary this November and December. No ads. No new website. Just the patients you already have. 

When did you last put your prices up? Not thought about it. Not moaned about it over dinner. Actually did it. If you had to stop and think, this episode is for you. Because everything you buy for your clinic costs more than it used to, and if your prices haven’t moved, the person paying the difference is you. 

Today I’m going to show you how to put your prices up in January without losing patients, and without losing sleep. And the reason I’m telling you in October is simple: a January price rise is won or lost in the next few weeks.

By the end of this episode, a clinic owner will know how to choose a new price list, how and when to tell patients and the team, and how to handle the handful of objections without backing down, using a simple 3-part plan: Decide it + Announce it + Hold it.

Most podiatry clinic owners accept a “quiet season” from October to March — like it’s unavoidable. 

But it’s not. 

In this episode, I’m sharing a real conversation I had last week with a clinic owner who told me they always hit a lull… and exactly why that happens. 

We’ll break down the real culprit: “helicopter marketing” — the stop-start approach that creates stop-start bookings. 

Then I’ll walk you through the simple system that keeps your diary full year-round: an AI-powered website that converts, proper follow-up, and paid ads that create predictable patient demand. 

If you’re trying to recruit a podiatrist and your first move is “let’s post on Instagram”… this podcast will save you a lot of wasted effort.

In this episode, I break down a simple framework to recruit pods consistently using the Marketing Triangle: Market, Message, Media. 

You’ll learn how to define the exact type of pod you want, craft a message that actually attracts the right clinicians (and repels the wrong fit), and choose the channels where podiatrists really hang out — from conferences and CPD days to LinkedIn, DMs, and Facebook groups.

"You’ll never sell your clinic at that price"

This week I spoke to two people actively looking to buy clinics. Both walked away from deals that should have happened… because the owners had no idea what the market actually pays for.

Here’s the hard truth: if your clinic is a single-operator practice, even working short weeks and you love your "baby", and everything depends on you… you don’t have a “business” to sell yet. You’ve built a job.

And when owners fall in love with their “baby” and price it based on emotion, they don’t just get less… they usually get nothing.

I’ll explain what buyers really look for below in Ep 207 of The Podiatry Business Podcast

Most podiatry clinic owners don’t struggle because they lack skill — they struggle because the business is built around them. If you’re the one doing the consults, making the decisions, fixing the diary gaps, and jumping in when the team gets stuck, growth eventually hits a ceiling.

In today’s episode, we’re tackling the big scaling question: what should you do first — hire an associate, add more rooms and capacity, or open a second location? Because each option solves a different problem, and choosing the wrong one can lock you into bigger overhead, more stress, and the same bottlenecks… just in a larger building.

I’m going to walk you through a simple decision framework to identify your true constraint — demand, space, or clinician time — and then map the smartest next step based on where your clinic is right now

Most podiatry clinic owners don’t struggle because they lack skill — they struggle because the business is built around them. 

If you’re the one doing the consults, making the decisions, fixing the diary gaps, and jumping in when the team gets stuck, growth eventually hits a ceiling.

In today’s episode, we’re tackling the big scaling question:

what should you do first — hire an associate, add more rooms and capacity, or open a second location? 

Because each option solves a different problem, and choosing the wrong one can lock you into bigger overhead, more stress, and the same bottlenecks… just in a larger building.

I’m going to walk you through a simple decision framework to identify your true constraint — 

demand, 

space, 

or clinician time — 

and then map the smartest next step based on where your clinic is right now. Let’s get into it.

ChatGPT Ads are now available — 

and for podiatrists, this could be one of those “early Facebook ads” moments where the clinics that move first get the advantage.

Patient behaviour has changed. Google still works brilliantly for people ready to book (“podiatrist near me”). But when someone is earlier in the decision process — asking “How do I fix plantar fasciitis?” — more and more of them are having that conversation with AI, mainly ChatGPT.

In this new podcast episode, I break down what ChatGPT ads are, how they work, and how podiatry clinics can use them to reach new patients earlier (before it gets crowded).

Many podiatry clinic owners are flat-out busy: full diaries, waiting lists, and constant demand—yet the bank account still feels tight. 

The problem isn’t effort, it’s running the clinic reactively based on what’s in the bank, instead of managing it like a business. In this episode, we show how to start with the end in mind: define the life and income you want, then design a clinic that delivers it. 

We break down the simple numbers that matter—breakeven, revenue per hour, and required billable hours—so you can close the gap with a clear plan.