The Podiatry Business Podcast

Most podiatry clinic owners accept a “quiet season” from October to March — like it’s unavoidable. 

But it’s not. 

In this episode, I’m sharing a real conversation I had last week with a clinic owner who told me they always hit a lull… and exactly why that happens. 

We’ll break down the real culprit: “helicopter marketing” — the stop-start approach that creates stop-start bookings. 

Then I’ll walk you through the simple system that keeps your diary full year-round: an AI-powered website that converts, proper follow-up, and paid ads that create predictable patient demand. 

If you’re trying to recruit a podiatrist and your first move is “let’s post on Instagram”… this podcast will save you a lot of wasted effort.

In this episode, I break down a simple framework to recruit pods consistently using the Marketing Triangle: Market, Message, Media. 

You’ll learn how to define the exact type of pod you want, craft a message that actually attracts the right clinicians (and repels the wrong fit), and choose the channels where podiatrists really hang out — from conferences and CPD days to LinkedIn, DMs, and Facebook groups.

"You’ll never sell your clinic at that price"

This week I spoke to two people actively looking to buy clinics. Both walked away from deals that should have happened… because the owners had no idea what the market actually pays for.

Here’s the hard truth: if your clinic is a single-operator practice, even working short weeks and you love your "baby", and everything depends on you… you don’t have a “business” to sell yet. You’ve built a job.

And when owners fall in love with their “baby” and price it based on emotion, they don’t just get less… they usually get nothing.

I’ll explain what buyers really look for below in Ep 207 of The Podiatry Business Podcast

Most podiatry clinic owners don’t struggle because they lack skill — they struggle because the business is built around them. If you’re the one doing the consults, making the decisions, fixing the diary gaps, and jumping in when the team gets stuck, growth eventually hits a ceiling.

In today’s episode, we’re tackling the big scaling question: what should you do first — hire an associate, add more rooms and capacity, or open a second location? Because each option solves a different problem, and choosing the wrong one can lock you into bigger overhead, more stress, and the same bottlenecks… just in a larger building.

I’m going to walk you through a simple decision framework to identify your true constraint — demand, space, or clinician time — and then map the smartest next step based on where your clinic is right now

Most podiatry clinic owners don’t struggle because they lack skill — they struggle because the business is built around them. 

If you’re the one doing the consults, making the decisions, fixing the diary gaps, and jumping in when the team gets stuck, growth eventually hits a ceiling.

In today’s episode, we’re tackling the big scaling question:

what should you do first — hire an associate, add more rooms and capacity, or open a second location? 

Because each option solves a different problem, and choosing the wrong one can lock you into bigger overhead, more stress, and the same bottlenecks… just in a larger building.

I’m going to walk you through a simple decision framework to identify your true constraint — 

demand, 

space, 

or clinician time — 

and then map the smartest next step based on where your clinic is right now. Let’s get into it.

ChatGPT Ads are now available — 

and for podiatrists, this could be one of those “early Facebook ads” moments where the clinics that move first get the advantage.

Patient behaviour has changed. Google still works brilliantly for people ready to book (“podiatrist near me”). But when someone is earlier in the decision process — asking “How do I fix plantar fasciitis?” — more and more of them are having that conversation with AI, mainly ChatGPT.

In this new podcast episode, I break down what ChatGPT ads are, how they work, and how podiatry clinics can use them to reach new patients earlier (before it gets crowded).

Many podiatry clinic owners are flat-out busy: full diaries, waiting lists, and constant demand—yet the bank account still feels tight. 

The problem isn’t effort, it’s running the clinic reactively based on what’s in the bank, instead of managing it like a business. In this episode, we show how to start with the end in mind: define the life and income you want, then design a clinic that delivers it. 

We break down the simple numbers that matter—breakeven, revenue per hour, and required billable hours—so you can close the gap with a clear plan.

Google Ads isn’t dead… but if you run a podiatry clinic, it might feel like it. 

In episode 203 of the Podiatry Business Podcast, I’m going to break down how Google Ads actually works—an auction on keywords—and why the game has changed so dramatically in the last 12 months. 

We’ll talk about the two types of searches that used to drive consistent new patient enquiries: the “podiatrist near me” book-now crowd, and the condition-based researchers looking for answers. 

Then we’ll unpack what AI, ChatGPT, and Google’s own AI results have done to that second group—and what it means for your ads, your website, and your AI SEO strategy

More clinic locations sounds like growth… but it can quietly kill your profits.

I recently spoke with a clinic owner running multiple locations, each only 1–2 rooms. The result? More rent, more admin staff, more complexity — and less money left at the end of the month.

In today’s episode I break down why one larger clinic often beats multiple small sites — and the smarter way to expand without bleeding cash or loosing your mind. 

This podcast is a recording a a recent 30 min Workshop where Lorcan discussed the process to assess  and measure the numbers in your clinic and how they affect your profits. He also give practial exercises to implem,ent in your podiatry clinic to alter these numbers and increase your profits.

Tried and tested across podiatry clinics this formula when implemented yields a healthier podiatry business & greater profits