Many podiatry clinic owners are flat-out busy: full diaries, waiting lists, and constant demand—yet the bank account still feels tight. 

The problem isn’t effort, it’s running the clinic reactively based on what’s in the bank, instead of managing it like a business. In this episode, we show how to start with the end in mind: define the life and income you want, then design a clinic that delivers it. 

We break down the simple numbers that matter—breakeven, revenue per hour, and required billable hours—so you can close the gap with a clear plan.

Google Ads isn’t dead… but if you run a podiatry clinic, it might feel like it. 

In episode 203 of the Podiatry Business Podcast, I’m going to break down how Google Ads actually works—an auction on keywords—and why the game has changed so dramatically in the last 12 months. 

We’ll talk about the two types of searches that used to drive consistent new patient enquiries: the “podiatrist near me” book-now crowd, and the condition-based researchers looking for answers. 

Then we’ll unpack what AI, ChatGPT, and Google’s own AI results have done to that second group—and what it means for your ads, your website, and your AI SEO strategy

More clinic locations sounds like growth… but it can quietly kill your profits.

I recently spoke with a clinic owner running multiple locations, each only 1–2 rooms. The result? More rent, more admin staff, more complexity — and less money left at the end of the month.

In today’s episode I break down why one larger clinic often beats multiple small sites — and the smarter way to expand without bleeding cash or loosing your mind. 

This podcast is a recording a a recent 30 min Workshop where Lorcan discussed the process to assess  and measure the numbers in your clinic and how they affect your profits. He also give practial exercises to implem,ent in your podiatry clinic to alter these numbers and increase your profits.

Tried and tested across podiatry clinics this formula when implemented yields a healthier podiatry business & greater profits 

Struggling to recruit clinical staff? It’s probably not “the market”—it’s your offer, your message, and your process. In this episode, we unpack the real reasons clinics can’t attract great clinicians: vague job ads, visible chaos, unclear pay, no career path, and slow hiring timelines. You’ll get a simple framework to make your clinic more attractive, move faster with candidates, and build a role clinicians actually want to say yes to.

Hiring another podiatrist can feel like the answer—until it becomes a new source of stress and sleepless nights. 

In this episode, we break down when it’s actually smart to take on more staff (and when it’s not). 

You’ll learn the 5 clear “green lights” that signal you’re ready to hire, how to avoid hiring into chaos, and which roles typically create the fastest leverage in a clinic. 

If you want growth without headaches, start here.

Squeezing in “just one more patient.” It feels responsible. It feels like good service. But it quietly keeps you trapped trading time for money — and it steals the hours you need to fix the real problems in the business. 

I’ll share a story from this week that proves it, then I’ll break down the mindset behind it and give you a simple way to protect CEO time so your podiatry clinic can actually grow.

I sold a majority share of my podiatry clinic—and it didn’t happen at the “perfect” time. 

In this episode, I break down why I partnered up, how we’re scaling with new investors, and what it means to earn dividends now while securing a guaranteed exit when I’m ready to retire. 

More importantly, you’ll learn how to make your clinic attractive to buyers, build real leverage, and create options long before you ever want to sell.

I just built a FREE virtual version of myself to give Podiatry Clinic Owners answers on how to help their podiatry business

Podiatry Clinic Owners can now have a real conversation with Virtual Lorcan — 24 hours a day, 7 days a week, ask questions about their podiatry practice and get a bespoke, step-by-step plan showing exactly how to improve profits & business. 

In this episode I explain why charging for information is dead with the dawn of Chat-gpt etc and why your clinic needs to understand this what patients will pay for and why they will pay a premium if you do it right. 

Most podiatry clinic websites are still built like it’s 2021.

Home. About. Services. Contact.

Looks nice… but it doesn’t convert.

In the AI age, the most effective website is a 24/7 receptionist + triage + booking system — with AI-SEO built in.

In ep 195 of The Pidiatry Business Podcast I break down:

• The old “brochure website” model (and why it fails now)
• What an AI-age website should do differently
• How AI agents can answer, triage, and convert patients 24/7