In this 15-minute episode, we break attention down to its biological roots. Not as a marketing trick or an algorithm problem, but as a nervous-system process that determines what gets noticed and what gets ignored.

You’ll learn:

• Why attention is selection, not meaning

• The difference between awareness and attention

• How attention is felt in the body before it’s thought

• The two modes of attention:
  Mode 1 (attention is drawn) and Mode 2 (attention is sustained)

• The critical mistake most creatives make when telling stories

• A simple framework to design content that actually gets noticed

If your work is meaningful but invisible, this episode is for you.

Attention isn’t shallow.
It’s selective.