Walk-Ins Welcome: A Healthcare Marketing Podcast

Ep. 194: Future-Proofing Your Clinic in a Post–One Big Beautiful Bill Act World


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Nick and Michael crack open one of the most controversial healthcare shifts in years, the One Big Beautiful Bill Act (OB-BBA), and what it could mean for urgent care clinics across the country.

📅 This episode was recorded on July 24, 2025. As with anything in healthcare policy, things may have shifted since then, but the strategies we cover are designed to hold strong no matter what unfolds.

With massive Medicaid changes, potential coverage losses, and growing financial pressure on rural and community-based care, this episode breaks down both sides of the OB-BBA debate — then gets straight to strategy.

Nick and Michael discuss practical moves you can make now to stay ahead, stay profitable, and stay available to the people who need you most. Because while some clinics will wait and hope for the best, the best clinics will adapt, adjust, and keep leading their communities.


🔗 Resources & Mentions:

Webinar from McDermott+ "Navigating the healthcare provisions of the One Big Beautiful Bill Act":

https://www.mcdermottplus.com/events/navigating-the-healthcare-provisions-of-the-one-big-beautiful-bill-act/

Reconciliation Roadmap Resource Center: https://www.mcdermottplus.com/resource/reconciliation-roadmap-resource-center/


💬 Stay Connected:

Follow us on Facebook, LinkedIn, and YouTube for updates, tips, and behind-the-scenes content.

Website: https://patientcaremarketingpros.com

Facebook: https://www.facebook.com/patientcaremarketingpros

LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/

YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA


Want to be a guest, recommend someone for the show, or ask a question? Reach out—we’d love to hear from you! Email us at [email protected]


🎵 Intro/Outro Music by Devin Smith: https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ

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Walk-Ins Welcome: A Healthcare Marketing PodcastBy Patient Care Marketing Pros

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