OnBase: Smashing Sales and Marketing Misalignments

Ep. 195 | Cognitive Biases and Behavioral Intelligence. Ft. Abhijit Pattnaik


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In this episode, Abhijit discusses cognitive biases and Behavioral Intelligence. We learn how biases play a huge role in decision-making and how these work from an organizational perspective. He also talks about its different types and heuristics - a natural reaction to cognitive biases. We see the potential gaps in providing data and decision-making and the need for business intelligence interfaces. Tune in to learn how to accept biases and adapt to the current changing environment of decision-making.

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OnBase: Smashing Sales and Marketing MisalignmentsBy Demandbase

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