In the 1st Episode, Ragh Sai has already stated the reasons why Brands are shifting their focus from Mainline Marketing to Social Media Marketing and Influencer Marketing. Building a career in the Social Media Industry is not an easy task and requires a lot of patience as there are a lot of fish in the pond already. This episode concentrates on how to sustain the competition and grow in the era of Social Media where an Egg broke a World Record for getting the most number of likes for a photo on Instagram.