Journalists are often known to amplify the voice of the voiceless. But with the ongoing incidents around us, the media and the news channels are running behind views and TRP ratings to generate more revenue. The actual news that needs to be broadcasted or covered is being shadowed by the power and influence Political Parties have on Media and News Channels. 

Ratnadeep Chakraborty, a budding Journalist and the founder of a new age media agency called The Honest Critique shares his views and experiences on how Journalism has taken a shift from Broadcasting real news to running behind TRP ratings and views. 

We often see a lot of good singers, rappers, and musicians who are very underrated or are not being recognized enough. New-age artists are often seen diversifying into other fields to promote and market themselves. One such artist is Kevin Harvey a.k.a HarV, who was once a bedroom producer, is now all set to go big and make a name for himself in the music industry.

Kevin Harvey is seen talking about what goes behind making an Album or a Song and how he promotes his work so that it reaches as many people as possible. Music to Marketing to Entrepreneurship to Heartbreaks. 

Mental health is often ignored or not considered as an illness and people getting diagnosed for the same are looked down upon or treated very differently. But Mental Health issues should be treated with the same care just like how we treat other illnesses. This episode concentrates on one type of mental health illness and Men's Mental Health which is often not addressed these days. 

Often, Trends aren't considered seriously because they are temporary and don't last long. We are told that Trends are cheap, they are the death of us and that trends make us less of a person. This episode concentrates on why trends are important and why it is a good habit to be updated about what is new and what is not. 

With EVs coming into the limelight slowly, it is the need of the hour to make people aware of EVs and how they benefit the environment and also how they are revolutionizing the Automobile Industry. Every industry revolves around an Ecosystem in which the companies function and contribute to the ecosystem. There isn't a proper ecosystem built around EVs and not a lot of people are aware of how these EVs function or how their ecosystem functions. The long term goal of these Electric Vehicle companies is to promote sustainable transport and travel. 

Tik Tok enjoys huge fan following and has a separate fan base in India. A lot of users have turned into Influencers and Content Creators and are collaborating with big brands to promote their products and services. Since the ban of Tik Tok, these brands and influencers have been badly impacted and a lot of projects have been put on hold.

We live in a world where everything is interconnected or integrated so that the user experience is enhanced and devices get more compatible with each other. Brands and companies around the world are no longer working towards introducing innovative products but rather, products that would fit in and integrate with their existing ecosystem so that an urge is created in the consumer to buy every product in the ecosystem. Here is where the consumer is being trapped in the ecosystem.

In the 1st Episode, Ragh Sai has already stated the reasons why Brands are shifting their focus from Mainline Marketing to Social Media Marketing and Influencer Marketing. Building a career in the Social Media Industry is not an easy task and requires a lot of patience as there are a lot of fish in the pond already. This episode concentrates on how to sustain the competition and grow in the era of Social Media where an Egg broke a World Record for getting the most number of likes for a photo on Instagram. 

Ever since the Pandemic began, the amount of time spent on the internet by people has increased at a very rapid rate all over the world. Brands are using this opportunity to leverage this situation as the engagement rates and the reach is at its all-time high as everyone is stuck in their homes with little to no work. This episode concentrates on various reasons why Brands are shifting their focus from Mainline Marketing to Social Media Marketing and Influencer Marketing.