One of the most innovative puzzle games ever made and selling shoes. They might not seem related, but playing one can empower the other. Listen as we discuss the hidden reasons Chris spent hours playing as a virtual rabbit moving blocks across a screen and how these reasons can apply to designing an e-commerce app.

Topics covered: Deconstructing game rules, creating moments of epiphany, why solving puzzles is addictive, how NOT to gamify an e-commerce app, why a designer would want to motivate people with a rolling reward, how to motivate users to interact with an app every day even if they aren’t buying every day, why it’s harder to facilitate intrinsic motivation (but you totally should), how to create highly scarce rewards without demotivating users, and how to create an army of amatuer shoe designers.

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