In this podcast episode, Jacob Koenig talks with guest Andrew Gole. Andrew is founder and president of Bombadil, LLC, which was established in 2004. His experience brings a unique blend of both the theoretical university professor and street-wise sales warrior to sales training and consulting. Andy’s expertise has helped senior leaders and business owners to re-energize their sales efforts and create a corporate paradigm shift in their sales approach. He coaches sales teams on how to engage clients in serious conversations; a practice which which leads to material, profitable sales increases. Though he describes himself as a sales theorist, his approach, the Urgency Based Selling® System, is built upon the more than 4,000 direct sales engagements Andy has personally performed. Andy’s greatest reward is helping sales teams accomplish results they considered impossible to achieve.

Andy is a seasoned professional in the sales industry, renowned for his unique philosophy-influenced approach to sales training. His journey in sales began at the age of 30, and his philosophy of "Bold vision, bold behavior" led to significant growth in his business. Gole's perspective on sales training, shaped by his interest in philosophy, emphasizes minimizing perceived risk for buyers, opening closed minds, and achieving results once deemed impossible. He views entrepreneurs as the heroes of our economy and culture and is driven by the opportunity to create liquidity for them, making their transition out of their businesses more reasonable.

Join Jacob Koenig and Andrew Gole on this episode of the Secrets To Selling Your Business podcast as they discuss Andrew’s unique philosophy-influenced approach to sales training.

Here is what to expect on this week’s show:

•  Overcoming setbacks in sales.

•  Understanding the buyer’s perspective

•  Risk mitigation

•  Avoiding complacency in business

•  Client success stories

Embracing change and innovation

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