<p>Major brands have "loyalty programs" via apps, points systems, etc. But if all you can buy with the points is more of the product, where's the true loyalty? </p>

Major brands have "loyalty programs" via apps, points systems, etc. But if all you can buy with the points is more of the product, where's the true loyalty?

<p>Major brands have "loyalty programs" via apps, points systems, etc. But if all you can buy with the points is more of the product, where's the true loyalty?&nbsp;</p>

Ep. 2: "Discounts are not a loyalty program."

“Please. Test This!” is a podcast from Ron Evans, who has been called “the most trustworthy man in consulting." In each episode, Ron shares provocative ideas on how to dramatically improve individual and organizational performance, and challenges you to implement these strategies to increase revenue, sustainability and support for your nonprofit organization. 

Ron Evans is a trusted advisor who helps leaders from some of the world’s most impactful organizations to sleep well at night. http://askronevans.com. Twitter: @askronevans

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“Please. Test This!” is a podcast from Ron Evans, who has been called “the most trustworthy man in consulting." In each episode, Ron shares provocative ideas on how to dramatically improve individual and organizational performance, and challenges you to implement these strategies to increase revenue, sustainability and support for your nonprofit organization. Ron Evans is a trusted advisor who helps leaders from some of the world’s most impactful organizations to sleep well at night. http://askronevans.com. Twitter: @askronevans

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Ep. 2: "Discounts are not a loyalty program."

Ep. 2: "Discounts are not a loyalty program."