Ron Evans' "Please. Test This!" Podcast

"The only thing constant is change..." Name the musical anyone? Change is tough. We've been through a lot of it recently. Are you looking for the opportunities that change brings?

There's a reason email is still king. It works. But only if you make it unique to you, your organization, and your brand. Stellar email stands out and gets action.

Major brands have "loyalty programs" via apps, points systems, etc. But if all you can buy with the points is more of the product, where's the true loyalty? 

Are you doing the #1 thing that influences buyers and donors? If you lead a nonprofit organization, revenue (both earned and contributed) is top of mind. But I constantly see organizational leaders spending way too much time sweating the small stuff.