How can you help your audience be better in some way? Do you truly understand what your audience cares about, or are you just guessing? Are you just adding more noise, or actually engaging with other human beings?

Knowing the answers to these types of questions can make all the difference to your content’s impact on revenue.

On today’s episode, Dana Herra, Caitie Gonzalez, and I explore the idea of value to help you make better content marketing decisions.