My guest today is Kathleen Booth, chief marketing officer at clean.io.

You’ll learn:

My guest today is Ashley Faus, content strategy lead, software teams at Atlassian.

You’ll learn:

My guest today is Camille Trent, head of content at Dooly.

You’ll learn how to:

My guest today is Stewart Hillhouse, senior content lead at Demand Curve and host of the Top of Mind podcast.

You’ll learn:

How can you help your audience be better in some way? Do you truly understand what your audience cares about, or are you just guessing? Are you just adding more noise, or actually engaging with other human beings?

Knowing the answers to these types of questions can make all the difference to your content’s impact on revenue.

On today’s episode, Dana Herra, Caitie Gonzalez, and I explore the idea of value to help you make better content marketing decisions.

What are you trying to achieve with your content marketing? How do you measure success? Do you have any unrealistic short-term expectations that will only set you up for disappointment?

Knowing the answers to these types of questions can make all the difference to your content marketing’s impact on revenue.

Joining me on this first episode of Make Better Content Marketing Decisions are Mark Evans, fractional CMO and host of the Marketing Spark podcast; Nicole Bump, founder of Bump Inbound; and Emily Amos, founder of Uplift Content. 

We’ll explore the high-level purpose of content marketing, and help you make better decisions by focusing on the right objectives. 

In this episode, we’ll explore the potential upsides and downsides of making a big bet on a single marketing strategy, ad campaign, or special project, vs spreading our resources out with smaller bets.

In this episode, we’ll explore the potential upsides and downsides of narrowing or broadening your target market, and how to choose an approach that works best for you.

In this episode, we’ll explore where to focus your attention right now, so that every aspect of your marketing works together to move your business in the right direction.

Making the right marketing decision shouldn’t be complicated and overwhelming. 

What if it’s not a question of what to do? What if it’s a question of when to do it, why to do it at all, and how to do it in a way that has the most impact?

This show is for business owners who are trying to grow their business, but they don’t have a marketing team yet. And they definitely don’t have endless resources to throw at the wrong opportunities.

I’m going to share ways to get really clear about your marketing options, so that you can make the choices that are right for you, your business, and your unique situation.

We’ll explore options that you may not even know existed, the potential upsides and downsides of those options, and lay out the facts you’ll need to understand before making a choice.