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July 06, 2021Ep 5: Mapping the Real Buyer’s Journey37 minutesPlayMy guest today is Ashley Faus, content strategy lead, software teams at Atlassian.You’ll learn:Why the traditional buyer’s journey funnel may not be the best way to map your content.How to focus on giving your audience more of what they want, not what you think they should want.Why targeting your CTAs for “learner” and “buyer” audiences may drive more leads in the long run....moreShareView all episodesBy Marcus Schaller522 ratingsJuly 06, 2021Ep 5: Mapping the Real Buyer’s Journey37 minutesPlayMy guest today is Ashley Faus, content strategy lead, software teams at Atlassian.You’ll learn:Why the traditional buyer’s journey funnel may not be the best way to map your content.How to focus on giving your audience more of what they want, not what you think they should want.Why targeting your CTAs for “learner” and “buyer” audiences may drive more leads in the long run....more
My guest today is Ashley Faus, content strategy lead, software teams at Atlassian.You’ll learn:Why the traditional buyer’s journey funnel may not be the best way to map your content.How to focus on giving your audience more of what they want, not what you think they should want.Why targeting your CTAs for “learner” and “buyer” audiences may drive more leads in the long run.
July 06, 2021Ep 5: Mapping the Real Buyer’s Journey37 minutesPlayMy guest today is Ashley Faus, content strategy lead, software teams at Atlassian.You’ll learn:Why the traditional buyer’s journey funnel may not be the best way to map your content.How to focus on giving your audience more of what they want, not what you think they should want.Why targeting your CTAs for “learner” and “buyer” audiences may drive more leads in the long run....more
My guest today is Ashley Faus, content strategy lead, software teams at Atlassian.You’ll learn:Why the traditional buyer’s journey funnel may not be the best way to map your content.How to focus on giving your audience more of what they want, not what you think they should want.Why targeting your CTAs for “learner” and “buyer” audiences may drive more leads in the long run.