In this episode of SaaS Content @ Scale, I talk to Hiba Amin, Content Marketing Manager at Soapbox, a SaaS product built to help managers lead their teams, better.

Here's the TLDR of the episode:

- How they ran an AppSumo campaign that generated a lot of MQLs & brand awareness

- How to identify primary keywords and write awesome SEO-focused content around them

- Creating a checklist (of channels) for content promotion is super helpful

- How HARO helped them get featured on HBR

- A brief on Product Hunt launches & the concept of "Products as Marketing"

Resources mentioned in the episode:

Soapbox

Zest.is - Content Distribution

Lean In by Sheryl Sandberg

Product Hunt

The HBR article (from HARO)

Carta's COVID19 Layoff - CEO's Letter