A couple of weeks ago, I had the absolute pleasure of hosting Corey Haines on my podcast. A marketing enthusiast, Corey is the founder of Swipe Files, a website with a handpicked collection of content and courses that will help you win your marketing battles. 

A lot went down - right from the 5 mental models for SaaS content marketers to the types of emails that you should be sending and my personal favorite - content that gets users to take action!

"One of the common misconceptions, something that I don't like about the funnel approach is that usually you sort of break it out between content types of mediums. Your blog posts are top of the funnel, your case studies are middle of the funnel, your demo calls or webinars are bottom of the funnel. That's not really what's going on! Your webinars could be top of the funnel, case studies could be top of the funnel and your blog posts could be bottom of the funnel." - Corey Haines on this podcast

Rapid Fire

Links

In this episode, I talk to Julia Heesen, head of marketing at Predictable Revenue, a company that helps SaaS organizations grow with outbound sales development. 

Here's the TLDR of the episode:

>> The nitty-gritty of hosting a virtual conference

>> Things you should do to make the conference engaging

>> Why create a community (or leverage the one you have) to make the conference a success

>> How to repurpose the conference talks using the Gary Vee model for repurposing content

Resources mentioned in the episode:

Predictable Revenue

HeySummit

Lempod

Creativity Inc

Julia on LinkedIn

Deb on LinkedIn

Deb on Twitter

PROMO: Running an e-commerce store? Sign-up for DelightChat to take your customer service to the next level! 

In this episode, I talk to Oliver Kenyon, Co-founder & CEO of Landing Page Guys, an agency that specializes in creating successful landing pages that skyrocket your sales. He has founded several companies in the online space, one of which was acquired by Neil Patel’s investment firm in a 7 figure exit and is the biggest affiliate marketing community online: AffiliateFix.com.

Here's the TLDR of what we talked about in this episode: 

>> Basic differences between a SaaS & an e-commerce landing page

>> "Features tell, benefits sell"

>> The art of crafting the perfect landing page using the AIDA principle

>> How you should write a proper CTA (button)

>> Does design affect your page's conversion rate?

>> How to A/B test your page the right way

Resources mentioned in the episode:

Landing Page Guys

Oliver on LinkedIn

Key Person of Influence by Daniel Priestley

VWO - A/B Test Landing Pages

Deb on Twitter

In this episode, I talk to Robert Katai, content & communications manager at Bannersnack, an online graphic design that's super easy to use.

Here's the TLDR episode of what we talked about in this episode:

>> Content cluster strategy with a focus on a single keyword

>> The content strategy that you need to create to launch a feature

>> How to create content for your site that doesn't exist elsewhere

>> Leveraging Pinterest as a search engine to determine the user's intent and create content according to that

Robert on LinkedIn

Robert on Twitter

Deb on LinkedIn

Deb on Twitter

Bannersnack

Robert's Podcast

In this episode, I talk to Pinja Virtanen, content marketing manager at Supermetrics, a SaaS tool that helps you transfer data from different sources into the platform of your choice. 

Here's the TLDR of what we talked about in the episode:

>> How to categorize your existing content (keep, optimize/refresh or unpublish)

>> Focusing on BOFU content to drive trial sign-ups (integration pages like "move Facebook Ads data to Google Data Studio)

>> Strategy to run webinars at scale for driving enterprise leads (secret? pre-recorded webinars with customers)

Resources mentioned in the episode:

Pinja on Twitter

Pinja on LinkedIn

Deb on Twitter

Deb on LinkedIn

Supermetrics

Trello

Behind the Cloud by Marc Benioff

In this episode, I talk to Vanessa Perplies, Content Lead at Lusha, a data enrichment tool for B2B companies. 

Here's the TLDR of the episode:

- The power of 'pizza' images (and more) in an email outreach campaign that drove 72 leads from an ice-cold list

- The thought process behind crafting the email copy and how Vanessa tapped into the five senses

- Why Lusha needed a website redesign

- How Vanessa leveraged customer feedback to rewrite the website from scratch (the whole process)

Resources mentioned in the episode:

Vanessa on LinkedIn

Lusha

In this episode, I talk to Brooklin Nash, Head of Content at Wiza, a data enrichment tool for sales and marketing teams. 

Here's the TLDR of the episode:

- How they grew their DR from 10 to 49 in just 6 months

- How they improved existing articles by implementing SEO best practices

- The "content bucket" strategy to post across the funnel stages

- Why content marketers need to be better at sales

- How to get backlinks from top sites like Saleshacker, G2 & Drift

- Why they don't preach gated content

Resources mentioned in the episode:

Brooklin's LinkedIn profile

Deb's LinkedIn profile

Wiza

Website DR checker

The Lost Continent: Travels in Small-Town America by Bill Bryson

Monday

In this episode of SaaS Content @ Scale, I talk to Hiba Amin, Content Marketing Manager at Soapbox, a SaaS product built to help managers lead their teams, better.

Here's the TLDR of the episode:

- How they ran an AppSumo campaign that generated a lot of MQLs & brand awareness

- How to identify primary keywords and write awesome SEO-focused content around them

- Creating a checklist (of channels) for content promotion is super helpful

- How HARO helped them get featured on HBR

- A brief on Product Hunt launches & the concept of "Products as Marketing"

Resources mentioned in the episode:

Soapbox

Zest.is - Content Distribution

Lean In by Sheryl Sandberg

Product Hunt

The HBR article (from HARO)

Carta's COVID19 Layoff - CEO's Letter

In this episode of SaaS Content @ Scale, I talk to Brendan Hufford, Head of SEO at Directive Consulting, a PPC & SEO agency for SaaS companies based in the US.

Here's the TLDR of the episode:

- Owning all the "What is" searches for a particular topic. In this case, it was 'devops' and allied terms.

- Creating a "Content Glossary" out of the above and how it brings in a lot of links, tons of top-of-the-funnel searches & brand discoverability. 

- Pursue keywords that are relevant; don't base it off of keyword volume.

- Bring external writers to scale up the volume. 

- Wikipedia's internal linking and how you should copy it. 

- YouTube SEO 101

- Starting & scaling a podcast

Resources mentioned in the episode:

- Directive Consulting Case Study: Sumo Logic

- SEO for the Rest of Us

- Sean Blanda - What I wish I knew five years ago about building a career in "content"

- The Obstacle Is the Way: The Timeless Art of Turning Trials into Triumph by Ryan Holiday

- Amor Fati - Daily Stoic