In this episode we will address this difficult question. Which is harder, getting into retail or staying in once you are in? There is valuable information in this podcast for manufactures trying to get in and for the ones trying to stay in. We cover key topics such as: The need for persistance. Are you offering a company or a product? Do you know your retailer business model? Pricing Social Media How to stay relevant. We also cover these 5 key topics: Logistics Quality / Returns Merchandising Promotions Packaging