By Timothy Bush
If you have a product or a product idea and have ever wondered how to get it placed in a Major Big Box Retailer, “On The Shelf” is the show for you. Every week we tackle important subjects crucial
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The podcast currently has 181 episodes available.
The retail submission process is a critical part of the retail industry. It is the process by which retailers submit their products to be sold in stores. While it may seem simple, there are a lot of steps involved in it. And in this episode, Timothy Bush discusses the different steps involved, from initial contact to product placement, and offers tips on how to make the process go as smoothly as possible. By the end, you will have a better understanding of the retail submission process and why it is so important to the success of your product.
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Growing your Ecomm product business in a saturated digital marketplace is no easy task. That's why Carolyn Lowe is here to help! Carolyn is the CEO and Founder of ROI Swift, a digital marketing team helping emerging consumer brands grow their business. She is also the author of Business Growth Do's and Absolute Don'ts: Applied Wisdom from My Work with Dell, Costco, Amazon, and Multiple Start-ups. In this episode, she joins Timothy Bush to give expert advice on expanding your profits on and off platforms such as Amazon. Carolyn offers insights on how to manage business plateaus and brand aggregators. Plus, she shares her thoughts on the supply chain issues and her predictions for Amazon's next move in marketing. Look out for your business by tuning into this interview.
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Onboarding to a big retailer takes time and effort. It's not difficult, but you need to be dedicated to it because it takes a lot of man-hours for these retailers to get the process all done. So, you got to do your part as well. Join your host Timothy Bush as he goes through the onboarding process from filing paperwork to knowing your product claims. This is all you need to know when it comes to onboarding. Learn more about the process by listening to today's episode.
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A successful business starts with an idea and the ability to execute the essence of that idea. Celebrity designer and CEO of Sarah Shaw Consulting, Sarah Shaw is an experienced business owner who has propelled numerous businesses and products into celebrity hands. Sarah sits with Timothy Bush to do what she does best; teach you how to turn your product ideas from concepts to reality. Sarah shares how she went from a struggling handbag designer who made every mistake in the book to running three multimillion-dollar product lines all through her grit and passion. Listen in and learn more as Sarah shares her secret on making your product a celebrity favorite.
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You may have a patentable idea, but if it doesn't solve any problem, then it's useless. Before you patent something, make sure it has value. Do the idea refining and marketing first. This is what Russ Krajec believes in as a recovering patent attorney. Russ is the CEO of BlueIron, where he provides patent-related financing for small businesses. Join your host, Timothy Bush, as he talks to Russ Krajec about patents and how to do them in today's market. Learn that your idea is key to everything. A weak idea to solve a non-problem will equal a very thin patent. Learn the value of the patent today.
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Managing your website would benefit you in the long run. Timothy Bush talks with Andy Seeley, the CEO of Creatively Disruptive, about healthy diversification and how you quiet the noise and make your product sales grow. He shares different aspects in his entrepreneurial journey and how he grew his business through effective marketing strategies, email marketing, Facebook Ads, and other social media platforms. Join Timothy and Andy as they explore the social media tools used to drive traffic to your website and eventually boost your sales and achieve profit goals.
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Many retailers get too excited in bringing their products in front of buyers only to have that conversation not go well. While having that initial talk with buyers can be exciting, it is important not to dive headfirst but instead prepare. In this episode, Timothy Bush is back to take us deep into the ways we should be approaching buyers. He lays down the three things you can do before, during your communication, and after the direct communication with the buyer has ended. You’ll be surprised and satisfied with the way he connects companies and their products with these crucial tips. Join him in this conversation and understand how to make that retail buyer meeting successful.
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Your brand may be important, but when it comes to real life, a lot of what gets your product off the shelf is your packaging. You can either be strategic about it or leave everything to chance. If you don’t want to do the latter, then you definitely have to start investing in packaging more than you’re probably doing now. As we have repeatedly stressed in this podcast, packaging is not a DIY process. You need to work with someone who really knows what they’re doing and will help you really stand out above the noise. Joining Timothy Bush for this episode is one such person, Michael Keplinger, Director of Strategy at SmashBrand, a brand consulting company that designs, tests and optimizes brands and products with real consumers in one integrated process. Listen in as Michael shares his unique perspective on the critical importance of branding versus and in relation to the brand.
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For a lot of people who want to take their product to retail, they need to create and develop a company for retailers to partner with. However, one of the things they're probably not building is business credit. On today’s podcast, Timothy Bush is joined by Stephen Wible, a Marine Corps veteran with a deep background in real estate sales, flipping property management, print manufacturing, and building and obtaining business credit. What is business credit and how can you make your company be eligible for it? That’s what you’re going to find out in this episode!
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Getting into retail and securing a spot in the retail big leagues is something many entrepreneurs dream about. Have you ever imagined seeing your products on the shelves of a big box retailer but wondered just how to get your product ready and get placement for them? You probably have all these scenarios in your mind about what could go wrong. On today’s podcast, Timothy Bush examines what scares people about getting their products into retail and busts some myths about them.
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The podcast currently has 181 episodes available.