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Host Kelly Berdine speaks with Arik Gaisler, co-founder and CTO of Benji, a startup focused on revolutionizing loyalty programs for enterprises. Arik shares his journey from working in both fast-paced startups and large enterprises, highlighting the challenges and advantages of each. He emphasizes the importance of agility in startups and how Benji aims to help larger companies move at a similar pace. The conversation delves into the critical need for startups to identify and solve real problems for their customers, likening this to providing 'medicine' rather than 'vitamins.' Arik also discusses the significance of maintaining context in customer interactions and the necessity of building trust through transparency and effective communication.
By Kelly BHost Kelly Berdine speaks with Arik Gaisler, co-founder and CTO of Benji, a startup focused on revolutionizing loyalty programs for enterprises. Arik shares his journey from working in both fast-paced startups and large enterprises, highlighting the challenges and advantages of each. He emphasizes the importance of agility in startups and how Benji aims to help larger companies move at a similar pace. The conversation delves into the critical need for startups to identify and solve real problems for their customers, likening this to providing 'medicine' rather than 'vitamins.' Arik also discusses the significance of maintaining context in customer interactions and the necessity of building trust through transparency and effective communication.