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Ep 2 - The 5 Biggest Mistakes I See In Marketing
In this solo episode, host Cary Weston breaks down the five biggest marketing mistakes he sees businesses make again and again. Pulling from real-life stories and decades of experience, Cary explains how these common missteps can waste time, money, and opportunities — and more importantly, what to do instead. Whether you're in marketing, sales, or operations, this one's packed with practical advice that'll get you thinking (hello, idea treadmill!).
3 Key Takeaways-
Make the customer the hero: Too much "we" and not enough "you" in your messaging makes it all about your business — and that's a miss. Show customers how you help them.
-
Track your leads like gold: Leads slipping through the cracks (post-it notes, ignored emails)? You're not alone. Having a simple system in place makes all the difference.
-
Know your goal and how to measure it: Don't just "do marketing" to do it. Be clear on what success looks like and how you'll measure it — beyond just a compliment in the grocery store.
A certified marketing coach and former ad agency owner with over 25 years of experience, Cary works with business leaders and marketing folks who are tired of the confusion, wasted time, and second-guessing. He helps businesses make common-sense marketing decisions, so you get more out of the time, talent, and money you invest in marketing your business.
CONNECT WITH CARY-
Practical Marketing Podcast Website: www.PracticalMarketingShow.com
-
ChatGPTExperiment Podcast Website: www.ChatGPTExperiment.com
-
Cary's Consulting Website: www.CMWeston.com
-
LinkedIn: Cary Weston on LinkedIn
The instrumental music used in this podcast is called "StrivingForSuccess" by TimTaj.
View all episodes
By Cary WestonIn this solo episode, host Cary Weston breaks down the five biggest marketing mistakes he sees businesses make again and again. Pulling from real-life stories and decades of experience, Cary explains how these common missteps can waste time, money, and opportunities — and more importantly, what to do instead. Whether you're in marketing, sales, or operations, this one's packed with practical advice that'll get you thinking (hello, idea treadmill!).
3 Key Takeaways-
Make the customer the hero: Too much "we" and not enough "you" in your messaging makes it all about your business — and that's a miss. Show customers how you help them.
-
Track your leads like gold: Leads slipping through the cracks (post-it notes, ignored emails)? You're not alone. Having a simple system in place makes all the difference.
-
Know your goal and how to measure it: Don't just "do marketing" to do it. Be clear on what success looks like and how you'll measure it — beyond just a compliment in the grocery store.
A certified marketing coach and former ad agency owner with over 25 years of experience, Cary works with business leaders and marketing folks who are tired of the confusion, wasted time, and second-guessing. He helps businesses make common-sense marketing decisions, so you get more out of the time, talent, and money you invest in marketing your business.
CONNECT WITH CARY-
Practical Marketing Podcast Website: www.PracticalMarketingShow.com
-
ChatGPTExperiment Podcast Website: www.ChatGPTExperiment.com
-
Cary's Consulting Website: www.CMWeston.com
-
LinkedIn: Cary Weston on LinkedIn
The instrumental music used in this podcast is called "StrivingForSuccess" by TimTaj.