Noble Growth

Ep. 2 - The 6 Principles of Persuasion

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What’s the greatest superpower of all time? 🦸‍♂️

According to Robert Cialdini, it’s persuasion.

In his seminal book, Influence: The Power of Persuasion, Cialdini outlines 6 principles of persuasion that have been proven to work time and time again on virtually every human being on the planet.

These 6 principles are:

  1. Reciprocity
  2. Scarcity
  3. Authority
  4. Consistency
  5. Liking, and
  6. Consensus

    7. In this episode of the Noble Growth podcast, Mattimore describes each of these 6 principles and provides examples for how you can use them in your own advertising creatives.

    Thanks for tuning in 🚀

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      Noble GrowthBy Mattimore Cronin
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