Noble Growth

What do you if your business is struggling? How do you correct course to save a sinking ship?

We live in a hyper-competitive world 🤼‍♂️

How can startups and small businesses ever hope to compete against massive companies with multi million dollar ad budgets? 🤔

Answer: We don’t.

Instead of competing directly with the big players, we go niche. We target customers whose needs are so specific that they aren’t even on the big companies' radar 🎯

The secret is a concept known as “Long Tail Marketing.”

In this episode, Mattimore explains the concept of long tail marketing, and how to leverage long tail marketing in your own advertising efforts on Facebook and Google.  Thanks for tuning in 🚀

What do you do when hit a mental block in your copywriting? 🤦‍♂️

Whenever that happens to me, I like to review my running list of “high arousal words and phrases” to spark inspiration.

These are words and phrases that I’ve found to be super effective no matter what type of product or service I’m marketing, because they are all high valence, which means they make you feel something when you read them. 

They are visceral, they are arousing, they make you say, “Woah! Hang on, I need to look at this more carefully.”

As time goes on, the Noble Growth team continues to update our list whenever we uncover a new word or phrase that works wonders in our advertising. Many clients and friends have asked us to share this list...

So today, in the 6th episode of the Noble Growth podcast, we are going to share our list of high arousal words and phrases publicly for the first time!

Thanks for tuning in 🚀

Facebook Targeting Like a Pro 🎯

There are 2.5 billion people on Facebook. How do you reach the right ones for your business?

In this episode of the Noble Growth podcast, I’m going to show you how to target Facebook Ads like a pro.

This strategy, which I’m about to unveil, applies to the entire Facebook Ad Network: that includes Instagram, WhatsApp, Messenger, The Audience Network, and Facebook itself. We hope you find this useful!

Thanks for tuning in 🚀

What’s the formula for driving real, sustained growth for your business? 🤔

When I was a kid, my dad used to say that “everyone is searching for the secret formula,” whether that formula is for how to make money, how to be happy, how to find love, or how to succeed in your career. Today I’m going to share the #1 most important "secret formula" for growth...

Thanks for tuning in 🚀

Building Websites That Convert 🌐

Have you ever thought about starting your own side business?

You probably have. You’ve probably even had some good ideas, but never really followed through with them. That’s OK. Most people get stuck in the ideation phase. The good news is that, if you are able to get some quick wins, the likelihood of your business succeeding goes through the roof.

One of the most important quick wins is building a clean, functional website that converts.

People often ask me how to do this. And there are a ton of misconceptions around how much a website costs, how difficult and time consuming it is to build a website, and what it takes to keep a website up and running.

That’s why, today, I’m going to share Noble Growth’s 5 step process for how to build websites that convert.

Thanks for tuning in 🚀

What’s the greatest superpower of all time? 🦸‍♂️

According to Robert Cialdini, it’s persuasion.

In his seminal book, Influence: The Power of Persuasion, Cialdini outlines 6 principles of persuasion that have been proven to work time and time again on virtually every human being on the planet.

These 6 principles are:

In this episode of the Noble Growth podcast, Mattimore describes each of these 6 principles and provides examples for how you can use them in your own advertising creatives.

Thanks for tuning in 🚀

Growing Ideas in the Digital Era 🚀

If you had an idea that could change the world... What would you do about it? Where would you begin? What methods would you employ? How might you go about determining whether the idea is truly worthwhile before you spent tons of time, money, and effort actually building it?

This podcast is for anyone who’s ever been curious about growth: How to grow an idea from nothingness to greatness.

We will release a new episode of the Noble Growth podcast every Tuesday.

Until then, keep growing!!