We live in a hyper-competitive world 🤼‍♂️

How can startups and small businesses ever hope to compete against massive companies with multi million dollar ad budgets? 🤔

Answer: We don’t.

Instead of competing directly with the big players, we go niche. We target customers whose needs are so specific that they aren’t even on the big companies' radar 🎯

The secret is a concept known as “Long Tail Marketing.”

In this episode, Mattimore explains the concept of long tail marketing, and how to leverage long tail marketing in your own advertising efforts on Facebook and Google.  Thanks for tuning in 🚀