In this episode, Matt and Moshe discuss the tool Braze with Ken Hanson, Leader of Product, Experimentation, and MarTech at LTK (formerly rewardStyle & LIKEtoKNOW.it). Unknown to many product professionals, Braze which is traditionally adopted by marketing teams to send communications to users through any channel. Listen to learn how Ken and his team are utilizing Braze for their in-app messaging needs.
Follow Ken on LinkedIn as he is working on a Braze Cookbook series for non-technical PMs and ways they can use Braze to it's full power.
You can connect with Ken at LinkedIn:
www.linkedin.com/in/kenhanson/
To learn more on Braze, check out https://www.braze.com/
Connect with us on LinkedIn:
*Matt - www.linkedin.com/in/mattgreenanalytics
*Moshe - www.linkedin.com/in/mikanovsky
*Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.
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