Product for Product Management

By Matt Green & Moshe Mikanovsky

Product for Product is a show hosted by Matt Green and Moshe Mikanovsky aimed at helping listeners navigate the growing depth of product management tools while also providing our insights into the cat... more

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FAQs about Product for Product Management:

How many episodes does Product for Product Management have?

The podcast currently has 125 episodes available.

Product for Product Management episodes:

January 08, 2025EP 123 - The Book "Aligned" with Bruce McCarthy and Melissa Appel
Have you ever wished you had one book to learn from early in your career, and avoid many mistakes? We found one of those for product professionals, and this episode is all about that!

“Aligned: Stakeholder Management for Product Leaders” by Bruce McCarthy and Melissa Appel is a must read for every product person. It will help you understand the intricacies of stakeholder management, and put into action a plan to build a healthy relationship with your stakeholders, one that you need to nurture and grow in order to be successful in your job.On our first episode of 2025 we had the pleasure to meet with Bruce, Founder at Product Culture, and Melissa, Executive Product Management Coach at Product Culture, co-authors of the book.

In the episode, Bruce and Melissa shared with us how they each got to Product Management and eventually to write Aligned, who the book is for, how they approached writing it, and so much more!

Join Matt and Moshe as they learn from Bruce and Melissa:
The challenges product people have with stakeholders, such as saying no, cultural and language differences, remote environments, etc
Tools to establish rapport with stakeholders, such as socializing, 1-on-1s, discovery interviews, mirroring, etc
The biggest thing that will help you grow your career in product
How to get stakeholders involved in ways that will get their buy-ins
The book’s structure, weaved into it a story with examples on how to use the listed tools
Some of the tools in the book, such as the Stakeholders Canvas
Can stakeholders benefit from reading the book?
Tools they love using as product professionals
And so much more…
Connect with Bruce and Melissa:Bruce’s LinkedIn: https://www.linkedin.com/in/brucemccarthy/ Melissa’s LinkedIn: https://www.linkedin.com/in/melappel/ Aligned book’s resources: Alignedthebook.com Product Culture: Productculture.com

Connect with Matt and Moshe on LinkedIn:
Matt Green: https://www.linkedin.com/in/mattgreenanalytics
Moshe Mikanovsky: https://www.linkedin.com/in/mikanovsky

Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.

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48min
December 23, 2024Ep 122 - It's a Wrap 2024 with Matt & Moshe
Time just flies! It feels like yesterday we wrapped 2023, and we are already at that time of the year again, with a 2024 warp-up! 2024 was a bit different than previous years, as we had only one themed series, and the rest of the episodes were a one-off, covering a variety of topics. And, early in the year, we also celebrated the 100th episode, in a live 2-hours show, that introduced many of the guest from the previous 3 years of podcasting.

In our themed series we covered Session Replay products. This seris was very informtive and can prove to be a valuable tool for product managers. We continued this year covering great books for product people, and several frameworks and mindsets. Some of our guests shared with us methods to craft our products’ story, naming our products, and what goes into making decisions. Product Coaching grew steadily this year and was the topic of several episodes. We learned what it takes to be a product professional to build IoT products, and we caught up on the state of Product Analytics products. And of course, we couldn’t ignore AI and GenAI and how they help us - or the potential they can have in helping us. Finally, we introduce a startup product that help product people in a unique way.

We would like to thank each and every guest that came on the show! We couldn’t have done it without you: Tovit Neizer, Orly Zeewy, Gil Broza, Jakie Flake, Marty Cagan, Eva Hongyan Gao, Yelena Liman, Oz Nazilli, Dave Martin, Henry Latham, Ricardo Vital, David Pereira, Dennis Chow, Anat Eldar, Vincent Pavero, Mandar Karlekar, John Fontenot, Zach Phillips, Nikki Zavadska, Christoph Steinlehner, Assaph Mehr, Phil Hornby, Aakash Gupta and Tedde van Gelderen.We can’t wait to continue this journey next year!

We have some great episodes planned, and looking forward to learning and sharing more in the Product for Product Podcast!

Happy New Year everyone! Matt & Moshe

You can find the podcast’s page, and connect with Matt and Moshe on Linkedin:
Product for Product Podcast - https://www.linkedin.com/company/product-for-product-podcast
Matt Green - https://www.linkedin.com/in/mattgreenanalytics/
Moshe Mikanovsky - https://www.linkedin.com/in/mikanovsky/

Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.

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33min
December 11, 2024EP 121 - Experience Thinking with Tedde Van Gelderen
Design Thinking is all the buzz when it comes to designing our products (or more appropriately, the solutions we discover to solve real problems). But does it stop there?Our guest on the episode makes a very convincing case for what he calls Experience Thinking.

On this episode, Matt and Moshe met with Tedde van Gelderen, President of Akendi, a premier UX agency specializing in creating holistic, end-to-end experiences that enhance their clients’ products and delight users. Tedde authored the book “Experience Thinking: Creating Connected Experiences”, in which he explains the importance of going beyond just product design or service design, and focusing on the holistic approach of experience design.

In his own words, “Experience Thinking" starts with the holistic experience customers and users have with an organisation over time, then guides the enabling technologies and content to create intentional experiences. Experience Thinking should become deeply rooted in an organisation's creation processes.”Join us as we explore with Tedde:
His background in psychology, and how it led him to design experiences, and to found his own UX consultancy
Where do products fit in in the holistic approach of experiences
Where do we start with experience design?
The role of Design Thinking in the context of Experience Thinking
The missing process for service designers
The 4 areas of Experience Design: Brand Design, Product Design, Content Design and Service Design
The importance of Brand Design on both product and service, and how some organizations ignore it
Who should own the Experience Design (hint: it might be the Product people)
Designing the experience that the users will be part of and not just the GTM
Where we can learn and get inspiration for experiences, and how do apply it to the experiences we need to design
The state of the industry and the adoption Experience Design/Thinking
How can Product Managers start applying Experience Thinking within their organization and stakeholders
And much much more…

You can connect with Tedde at:
LinkedIn: https://www.linkedin.com/in/teddevg/
Akendi: https://www.akendi.com
Purchase the book: connect with Tedde directly for details

You can find the podcast’s page, and connect with Matt and Moshe on Linkedin:

Product for Product Podcast - linkedin.com/company/product-for-product-podcast
Matt Green - https://www.linkedin.com/in/mattgreenproduct/
Moshe Mikanovsky - linkedin.com/in/mikanovsky/

Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.

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54min
November 27, 2024EP 120 - The State of Product Analytics with Aakash Gupta
We have covered Product Analytics tools in the past, including Pendo, Amplitude, Mixpanel, Heap and some new comers like LogRocket, PostHog and FullStory.There are many more tools in the market, and many of the favorite ones are also improving and changing, with new improvements and functionalities that create more value to their users.

We are fortunate to have more product leaders who are interested in looking at how our tools of the trade compare, and the value to our community. Such a leader is Aakash Gupta, Chief Product Officer at Product Growth, author and podcaster of the Product Growth newsletter and podcast. In a recent LinkedIn post, Aakash published the result of his research looking into the top leading Product Analytics products (see link to the post below).We had the pleasure of chatting with Aakash about his research, and learning from him about his research, as well as about the role of Product Growth Managers.

Join Matt and Moshe as they explore with Aakash:
How he got to Product Management
His first experience with a real Product Analytics product
How he researched the industry for the post
What he discovered on the way about these products and some key differentiators
Some of the niche products in the market
How the different tools are adopting AI
How startups can utilize these tools
His prediction on who will win
The power it gives product managers, and especially Product Growth Managers
Insights into the role of Product Growth Managers
And so much more…

You can connect with Aakash at:
LinkedIn: https://www.linkedin.com/in/aagupta/
Product Growth newsletter and podcast: https://www.news.aakashg.com/
LinkedIn post “What I learned about the top Product Analytics players”: https://www.linkedin.com/posts/aagupta_based-on-3-months-of-research-25-buyer-activity-7226944089210982401-QnKw

You can find the podcast’s page, and connect with Matt and Moshe on Linkedin:
Product for Product Podcast - linkedin.com/company/product-for-product-podcast
Matt Green - https://www.linkedin.com/in/mattgreenproduct/
Moshe Mikanovsky - linkedin.com/in/mikanovsky/

Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.

Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️
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48min
November 13, 2024EP 119 - Product Coaching & Decision Making with Phil Hornby
Some product managers don’t realize how many decisions we have to make daily in our jobs. And some of us decided to become product managers because we have to make decisions…But how do we make decisions? And what are the right decisions to make?

Well… it depends…

In this episode we explored these questions with Phil Hornby, Founder and Product Leadership Coach at for product people, and Co-creator and Co-host of the Talking Roadmaps podcast. Phil is in the process of writing his book “It Depends?”, on how decisions are made, and more specifically, when building products, and by product professional.

We explored with Phil how he got to product management (accidently, like most of us), wheat does it mean to be a Product Coach, and how he is writing his book with the help of the community.Join Matt and Moshe as they explore with Phil:
How to make decision in general
The role of Implementation in decision making
Curating principles related to decision making and organizing them in the book
Decision velocity
Tips to individual contributors product managers who want to make change internally
Product coaching and how product coaches work
The hard areas of Product Coaching as a business
The importance of mentorship early on
And so much more…

You can connect with Phil at:
LinkedIn: https://www.linkedin.com/in/philhornby/
For product people: forproductpeople.com
It Depends! book: theitdependsbook.com
Talking Roadmaps podcast: www.talkingroadmaps.com

You can find the podcast’s page, and connect with Matt and Moshe on Linkedin: -
Product for Product Podcast - linkedin.com/company/product-for-product-podcast
Matt Green - https://www.linkedin.com/in/mattgreenproduct/
Moshe Mikanovsky - linkedin.com/in/mikanovsky/

Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.

Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️
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44min
October 30, 2024EP 118 - VUCA and Cynefin with Assaph Mehr
Product Management is not about frameworks. Yes, using some frameworks that fit well in your situation can save us a lot of time by organizing our thoughts and allowing us to collaborate better.And before there were frameworks, there were mindsets.

In this episode we are talking about a couple of mindset that help product managers and anyone who is building products to align better with the chaotic nature of our work.
Our guest on the show is Assaph Mehr, a product and people leader. He is currently a Senior Product Manager of AI at Squiz, a Product Management Advisor & Mentor at My Mentor Path, a thought provoking blogger, and an author (or several ward-winning stories of Togas, Daggers, and Magic series - for lovers of Dark Urban-Fantasy Detectives and Ancient Rome!).

On the episode, Assaph shared with us two of those mindsets - VUCA and Cynefin, and how they relate to our jobs as product people.

Join Matt and Moshe as they explore with Assaph:
How he got to product management
His experience building AI products, and some of the challenges they raise
What are these two mindsets all about (and how to pronounce Cynefin!)
How to understand, and harness Volatility, Uncertainty, Complexity and Ambiguity (VUCA)
The balance between all of these, and how each of our domains can have a different mix
Is it possible to quantify things like uncertainty or complexity?
How he defines strategy
The 5 domains of Cynefin, and the importance of fitting our problem to the right domain
Can Product Managers impact their orgs to think in these ways?
Can product job seekers test organizational fit by probing to see if they have the right mindset?
And so much more…
You can connect with Assaph at:
LinkedIn: https://www.linkedin.com/in/assaph/
Blog: https://assaph.substack.com
Blog post about Cynefin and VUCA: https://assaph.substack.com/p/cynefin-and-vuca *
You can find the podcast’s page, and connect with Matt and Moshe on Linkedin:
Product for Product Podcast - linkedin.com/company/product-for-product-podcast
Matt Green - https://www.linkedin.com/in/mattgreenproduct/
Moshe Mikanovsky - linkedin.com/in/mikanovsky/

Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.

Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️
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46min
October 16, 2024EP 117 - Mapper Method with Christoph Steinlehner
Have you ever seen those pictures of a group of people with sticky notes around a whiteboard, working their way through a tough problem and coming with some innovative solutions? Did you feel they know something you don’t, and their work seems so much fun, while yours is not as creative?

Well, it’s not as hard as it looks and you can do it too! But it’s always good to have a structure for the madness. And we got one for you in this episode! Featuring Christoph Steinlehner, Product Coach and Consultant, creator of the MAPPER Method (who started his career as a designer), Matt and Moshe sat down to learn from him how using visual methods and tools can help identifying gaps, aligning teams to the same mental model, and creating some innovation magic!

Join us as we learn from Christoph:
How he got into product management
How did he come up with the MAPPER Method
The MAPPER Method structure and how to go by each step:
Map your thoughts
Acknowledge Perspectives
Point Assumptions & Risks
Plan and Act
Evaluate for Insights
Reflecting and improving
Use cases and situations where the MAPPER Method helped him and the teams he worked with
Using MAPPER in different stages of the product, like GTM, customer support, marketing etc
The power of visual tools, and shifting from plain conversations and all their inherited issues
The importance of humbleness!
How the culture of the company creates the space for or put challenges in using the method
The importance of having some analog tools in our toolkit
And much more!
Contact Christoph if you are interested to hear more, including an explainer document for the method.

You can connect with Christoph at:
LinkedIn: https://www.linkedin.com/in/csteinlehner/
Website: https://csteinlehner.com/
Mapper Club on Substack: https://mapperclub.substack.com/
You can find the podcast’s page, and connect with Matt and Moshe on Linkedin:
Product for Product Podcast - linkedin.com/company/product-for-product-podcast
Matt Green - linkedin.com/in/mattgreenanalytics/
Moshe Mikanovsky - linkedin.com/in/mikanovsky/

Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.

Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️
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48min
October 02, 2024EP 116 - Session Replay Wrap Up with Matt & Moshe
In this episode, Matt and Moshe met to wrap up the Session Replay Tools series, and share what they learned after discussing several products.

In the series we learned about PostHog from Vincent Pavero, FullStory from Mandar Karlekar, HotJar from John Fontenot, and LogRocket from Zach Phillips and Nikki Zavadska.
As we usually do in the summary episode, we looked back at our learning throughout the series, and sure there were many!

Reflecting back on past product serieses we had, some of the themes came back also in this one, such as choosing a product that goes deep into one area and does if very well, verses choosing a product that does many different things and has a wide array of features, all integrated with each other, but might not go as deep into some of them. It is interesting to see how companies have either started in Session Replay and added other capabilities over time, and others that started in other areas such as Product Analytics, and added Session Replay more lately.

Join us on the episode as we further discuss:
Use cases throughout the organization
Technology used to record the sessions
Insights from many sessions rather than one at a time
Choosing the right one for you based on your needs
How security is handled and the importance of having several approaches to it
The emerging trends in AI and these products
And much more!

Thank you to our guests in this series for sharing with us their experiences!
Product for Product site:
Product for Product Podcast

Connect with Matt and Moshe on LinkedIn:
Matt
Moshe
Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.

Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️
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34min
September 18, 2024 EP 115 - LogRocket with Zach Phillips & Nikki Zavadska
We continue our Session Replay series with the next product, LogRocket. To learn all about it, we had the pleasure to speak with two guests - Zach Phillips, Senior Product Analyst, and Nikki Zavadska, Lead Product Manager Growth, both at Appfire.

Their perspectives were complimentary so we decide, why not? Let’s talk with both! Zach is essentially in the product operations area of Appfire, and his team helps implementing LogRocket for the other teams that build products. Nikki is a growth product manager working on one of these teams, so she has first hand experience with some interesting use cases.

As a company that build many apps that are sold on 3rd party app store, such as Atlassian and Salesforce, Appfire needed flexibility and control in their session replay platform that they were able to find with LogRocket.

It is always interesting for us to learn new use cases and have aha moments on the show, and this one came to us when Nikki shared an interesting case, where she couldn’t have find the cause for rage clicks without the usage of the session replay tool.
Join us as we explore LogRocket with Zack and Nikki:
Why they chose it over other products

* How long it takes to implement
* Use cases where they use session replay
* The benefits of using LogRocket compared with other product analytics tools
* How the engineers are using it too
* How it handles security and compliance
* Other features available in LogRocket and who uses them
* Features they love and those that could be improved
Using LogRocket to inform the direction of growth experiments
* How to justify to the business to get the product
* How many electric guitars does Zach own?
* And so much more…

To learn more about LogRocket:
https://www.LogRocket.com
* Connect with Zach:
LinkedIn: https://www.linkedin.com/in/wz...
* Connect with Nikki:
LinkedIn: https://www.linkedin.com/in/ni...

Connect with Matt and Moshe on LinkedIn:

* Matt Green: https://www.linkedin.com/in/ma...
* Moshe Mikanovsky: https://www.linkedin.com/in/mi...

Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.

Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️
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42min
September 04, 2024EP 114 - Hotjar with John Fontenot
We continue our Session Replay series with the next product, HotJar. To learn about it, we invited John Fontenot to return to the podcast. Last time we talked with John early on the podcast journey, on Episode 11, when we learned from him about Roadmunk, a Feedback & Roadmapping tool.

Today we cover HotJar, one of the first session replay products we experienced in our product career. John is using it at two of the companies he founded, Path 2 Product and Repo. John loves HotJar’s free plan, which gives him insights into how the users are using his products, how many users are using specific features, where people get stuck, or where the product might have usability bugs.

Join us as we explore HotJar with John:
Use cases where he uses session replay
Deep dive into security related concerns in session replay products
How to approach users that we know have a problem, without making them feel like we are creeping on them
Other features of HotJar, and integrations with other systems
HotJar’s approach to freemium vs. premium versions, and features available in each
When is it the right time to upgrade to a premium version
Contemplating on session replay for physical products in physical stores
What he likes and what he wishes can be improved with HotJar
And so much more…
To learn more about HotJar:
https://www.hotjar.com/
Connect with John:
LinkedIn: https://www.linkedin.com/in/robfontenot/
Path 2 Product: https://path2product.io/
Repo: https://researchrepo.com/
Connect with Matt and Moshe on LinkedIn:

Matt Green
Moshe Mikanovsky

Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.

Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️
...more
39min

FAQs about Product for Product Management:

How many episodes does Product for Product Management have?

The podcast currently has 125 episodes available.