Product for Product Management

By Matt Green & Moshe Mikanovsky

Product for Product is a show hosted by Matt Green and Moshe Mikanovsky aimed at helping listeners navigate the growing depth of product management tools while also providing our insights into the cat... more

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FAQs about Product for Product Management:

How many episodes does Product for Product Management have?

The podcast currently has 137 episodes available.

Product for Product Management episodes:

August 06, 2025EP 135 - Product Environment Canvas with Randy Silver
What really aligns product teams and stakeholders to not only understand each other, but also create successful products together?

In this episode, we’re joined by Randy Silver, Product & Leadership Coach Consultant and Community Builder at Out of Owls, Founder at CPO Circles , and co-host of The Product Experience podcast by Mind the Product. Randy shares his journey from music journalism to Amazon Music editor, and how his passion for collaborating with designers, developers, and content creators led him into the world of product management. With years of experience delivering value across organizations and hosting weekly product conversations since 2018, Randy brings a unique perspective on what it takes to build successful teams and products.

We dive into Randy’s Product Environment Canvas—a practical model designed to help product teams diagnose challenges and align on what really matters. Born from a tough professional experience where misalignment derailed a project, Randy’s framework brings together four critical components: strategy, people, process, and perception. He explains how to use the canvas, the order in which to fill it out, and why it’s as much about internal discovery as it is about stakeholder alignment.

We cover topics including:
The story behind the Product Environment Canvas and why Randy created it
The four key components: prioritization, people, process, and perception—and how they interact
How to use the canvas to identify root causes of team challenges and misalignment
Motivation mapping and understanding different perspectives within your organization
When and how to implement the canvas: retrospectives, quarterly planning, or diagnosing stakeholder friction
Who can use the canvas—whether you’re a team member or in a leadership role
The impact using the canvas had on organizations
How the canvas can even help you assess fit when considering a new job
Tips for managing perception, communicating context, and surfacing hidden blockers
Resources and next steps for exploring the Product Environment Canvas further
And much more!
You can connect with Randy at:
LinkedIn: linkedin.com/in/randysilver/
The Product Environment Canvas: https://outofowls.com/blog/the-product-environment-canvas
Out of Owls: outofowls.com
CPO Circles: https://www.cpo.social/
Product in the (A)Ether: https://www.pita.social/
Bluesky: bsky.app/profile/randysilver.outofowls.com
You can find the podcast’s page, and connect with Matt and Moshe on Linkedin:
Product for Product Podcast - linkedin.com/company/product-for-product-podcast
Matt Green - linkedin.com/in/mattgreenproduct/
Moshe Mikanovsky - linkedin.com/in/mikanovsky/

Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.

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48min
July 23, 2025EP 134 - Product Engine for PMF - Giacomo Poggiali
Do you have a method to reach Product Market Fit (PMF) with your product?

In this episode, we’re joined by Giacomo Poggiali, a Sparring Partner for bold partners at Sparring Startups, to learn about his “Product Engine” framework for reaching PMF. Giacomo is a product coach and repeat founding product leader who has helped over 150 startups navigate the challenging path to product-market fit (PMF).

Giacomo shares how his journey began with the lean startup methodology as his thesis, and how he’s since applied those principles across design, product, and marketing in early-stage companies. After experiencing the transformation that comes with reaching PMF firsthand, Giacomo became passionate about helping other teams replicate that journey—again and again.

We dive into Giacomo’s perspective on what PMF really means, moving beyond textbook definitions to describe how it actually feels for a team: the shift from pushing a boulder uphill to racing after it as momentum takes hold. Drawing from years of hands-on experience, Giacomo introduces his “Product Engine” framework—a practical playbook for identifying your most valuable users, uncovering what truly drives value, and systematically removing blockers to adoption.

Join Matt and Moshe as they explored with Giacomo:
The difference between pre- and post-PMF challenges for product teams
What the Product Engine is, and how it helps startups identify their lighthouse users and core value
How to use behavioral data and qualitative insights to uncover value blockers
The 80/20 approach: why doubling down on core value matters more than fixing every blocker
When and how to off-board users who aren’t a good fit
Real-world examples of the Product Engine in action, including pivots and surprising discoveries
Applying the Product Engine to B2B, B2C, and API products
Practical steps for product managers to start implementing the framework
Where AI can support the process of finding PMF
Advice for teams and PMs on building something truly valuable—and knowing when you’ve reached PMF
And much more!
You can connect with Giacomo at:
LinkedIn: https://www.linkedin.com/in/giacomopoggiali/
Sparing Startups: https://www.sparringstartups.com/
You can find the podcast’s page, and connect with Matt and Moshe on Linkedin: -
Product for Product Podcast - linkedin.com/company/product-for-product-podcast
Matt Green - linkedin.com/in/mattgreenproduct/
Moshe Mikanovsky - linkedin.com/in/mikanovsky/

Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.

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1h 6min
July 09, 2025EP 133 - API Analytics for PMs with Deepa Goyal
APIs are products but they don’t always get the same focus they deserve to be successful.In this episode of the Product for Product Podcast, we sit down with Deepa Goyal, Product Strategy Leader at Postman and author of API Analytics for Product Managers: Understand key API metrics that can help you grow your business, to explore what it takes to manage APIs as products.

Deepa shares her journey from PayPal and Twilio to her current role at Postman, and discusses the rise of the API Product Manager and how APIs are shaping modern organizations.We explore why Deepa wrote her book, who it’s for, and what product managers—whether or not they work directly with APIs—can learn from it. Deepa explains how analytics are critical for measuring API success, the unique challenges of building API products, and why developers are often the primary customers.

In addition, she shares insights from her research for the book and the writing process, including how she validated her ideas and what she learned about the API lifecycle, onboarding, and product-market fit.

Join Matt and Moshe as they explore with Deepa:
The rise of the API Product Manager and how APIs are transforming businesses
Different types of APIs—internal, external, and partner—and their strategic impact
Why analytics are essential for measuring API product success
Unique challenges of building API products
Insights from writing and validating her book, API Analytics for PMs
The impact of AI on product management and the future of APIs
Strategies for API pricing and revenue models
Key metrics and leading indicators for API adoption and activation
Advice for product managers looking to build technical skills and drive impact
And much more
You can connect with Deepa at:
LinkedIn: https://www.linkedin.com/in/deepag/
X: @1sprintatatime
API Analytics for Product Managers book: https://www.amazon.com/API-Analytics-Product-Managers-Understand/dp/1803247657
You can find the podcast’s page, and connect with Matt and Moshe on Linkedin: -
Product for Product Podcast - linkedin.com/company/product-for-product-podcast
Matt Green - linkedin.com/in/mattgreenproduct/
Moshe Mikanovsky - linkedin.com/in/mikanovsky/

Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.

Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️
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1h 6min
June 25, 2025EP 132 - Hacking Your PM Job Search with Marcus Polini
In this episode we welcome Marcus Polini to share the story behind his recent job search in product leadership, and the practical tools, frameworks, and mindsets that helped him land his next big role.

Marcus’s journey, like almost every product person we talked with, is anything but linear. From his roots in geomatics engineering and a hackathon win that led to founding CityConnect, to the hard lessons of startup failure, Marcus’s path has been shaped by persistence and a passion for building. After applying to 60 front-end engineering jobs, he pivoted into project management and quickly found his calling in product, bridging his entrepreneurial appetite with a growing interest in healthcare and technology.

Before entering the job market, Marcus headed Product at Medstack, which was acquired and his position was cut during the merger. This was an opportunity for him to explore what he loves doing and where he sees himself in his future career path. His path to his current position, as Head of Product, Platform at Dispatch Integration, inspired us to talk with him on the show about the process and tools he applied.

Join Matt and Moshe as we dive deep into Marcus’s most recent job search, exploring:
How he used the Phyl Terry’s “Never Search Alone” process to set up a Job Search Council who helped him move through the search
The frameworks he used to narrow down his values, passions, and motivating forces
How he planned his career path as a product, complete with KPIs for personal outcomes
The tactical tools that made a difference
Using consulting as a path to a full-time product leadership role at Dispatch Integration
The critical role of community and mentorship throughout the process
The impact of AI on the modern job search
How to use AI thoughtfully to enhance, not replace, your authenticity in the job search
His favorite AI tools and how he uses them
And so much more!
You can connect with Marcus at:
LinkedIn: https://www.linkedin.com/in/mpolini/
Article and template used for the process: https://open.substack.com/pub/productbymarcus/p/the-compass-i-didnt-know-i-needed
You can find the podcast’s page, and connect with Matt and Moshe on Linkedin:
Product for Product Podcast - linkedin.com/company/product-for-product-podcast
Matt Green - linkedin.com/in/mattgreenproduct/
Moshe Mikanovsky - linkedin.com/in/mikanovsky/

Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.

Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️
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53min
June 11, 2025EP 131 - New Book: Design for Impact with Erin Weigel
What does it really take to build products that drive results, and how can experimentation transform your business? In this episode of the Product for Product Podcast, we sit down with Erin Weigel, author of Design for Impact, Advisor at ABsmartly and Principal Designer, to unpack the essential lessons from her new book and her years of experience at Booking.com.

Erin shares why Design for Impact was the book that needed to be written, not just for designers, but for anyone looking to grow their business or product through scientific experimentation and system thinking. Drawing on her journey from internal talks to conference keynotes, Erin reveals how she developed the Conversion Design Process and the “flying wheel” visual that demystifies how businesses really work.

Erin also discusses why experimentation requires bravery from leadership, how to get buy-in without waiting for permission, and why simple, proven tools often outperform complex processes. Join Matt and Moshe as we dived with Erin into:
Her background and how she got to write the book
The step-by-step process Erin used at Booking.com—and how it can be generalized to any organization
How to apply experimentation and A/B testing beyond the design team
Why ownership in experimentation should be shared, not siloed, to strengthen outcomes
The counterintuitive truths behind successful organizations (and why most common assumptions are wrong)
How to start building a culture of experimentation, even if your company isn’t there yet
The importance of “testing like you’re wrong” and being honest with what the data shows
Practical frameworks like the 60-40 split (60% low-effort experiments, 40% long-term bets) to prioritize learning and impact
And so much more!
You can connect with Erin at:
LinkedIn: https://www.linkedin.com/in/erindoesthings/
Website: erindoesthings.com
Design for Impact book: https://erindoesthings.com/design-for-impact/
You can find the podcast’s page, and connect with Matt and Moshe on Linkedin:
Product for Product Podcast - linkedin.com/company/product-for-product-podcast
Matt Green - linkedin.com/in/mattgreenproduct/
Moshe Mikanovsky - linkedin.com/in/mikanovsky/

Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.

Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️
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47min
May 28, 2025EP 130 - Product Localization with Alexander Murauski
In this episode, we dive into the world of product localization with Alexander Murauski, CEO of Alconost. Alexander shares his journey building localization solutions and growing Alconost into a leader in the field, drawing from years of experience working with diverse clients and developing in-house tools. Whether you’re launching a new app or scaling a global platform, Alexander’s insights reveal why thoughtful localization is essential for reaching new markets and delivering a seamless user experience.

We explore the practical roadmap for successful localization projects, from the earliest planning stages to implementation and quality assurance. Alexander explains the technical and cultural challenges teams face, the importance of choosing the right tools, and how AI is changing the translation landscape. He also discusses how localization impacts everything from UX design to analytics, and why building a strong relationship with translators is key to long-term success.

Join Matt and Moshe as we chatted with Alexander about:
His journey to founding Alconost and building localization solutions
Why localization matters for global products
Planning and roadmapping for multilingual launches
Technical considerations such as resource separation, font and file formats, and internationalization
Best practices for white-labeled software and client-specific terminology
The role of localization management platforms and recommendations for some
Integrating localization with source control and development workflows
How AI and LLMs are transforming translation pipelines
The importance of context, glossaries, and UX copy editors
Quality assurance and the evolving role of translators
Where to start: focusing on the main user journey
Alexander’s advice for product teams and common pitfalls to avoid
And much more!
You can connect with Alexander at:
LinkedIn: https://www.linkedin.com/in/amurauski/
Alconost: https://alconost.com/
You can find the podcast’s page, and connect with Matt and Moshe on Linkedin:
Product for Product Podcast - linkedin.com/company/product-for-product-podcast
Matt Green - linkedin.com/in/mattgreenproduct/
Moshe Mikanovsky - linkedin.com/in/mikanovsky/

Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.

Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️
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1h 1min
May 16, 2025EP 129 - Digital Transformation with Kiron Jones
Digital transformations are hard! But they are a necessary need in our era for any organization who wants to keep their competitive edge, adapt to changing environments, build moats against new disruptors, and grow their market share. And more complex the organization structure and ecosystem are, the more challenging said transformation, hence the need for tools and frameworks to help us.

On the show today we met with Kiron Jones, Group Product Manager at Springer Nature, the world's largest academic book and journals publisher. The organization was created by a merger and acquisition of multiple publishers. This created a complex technical environment of many systems to support the business, publish the books and journals, and access the market.

In addition, the entire academic publishing sector has moved into a new open access model. Where in the past, libraries had to buy subscriptions to give access to readers for the materials, these days the access to the materials is free, and the authors are the ones charged to publish. Servicing this changed model has challenged the industry to come up with new solutions for the new clients, while still supporting high quality publications.

Product management in such an environment, as we learn from Kiron, is a challenging and rewarding task. The tools he and his team are using, and in some cases still on the lookout for, are helping them with stakeholder communication, prioritization and roadmapping, and so much more.

Join Matt and Moshe as we chatted with Kiron about:
How he got into product management
Digital and product challenges from Mergers and Acquisitions (M&A)
Dealing with shifting ecosystem that changes the Product-Market Fit, the user and buyers personas, their user journey, and the tools needed to create value for them
Dealing with challenges when not knowing who your users are
Some of the tools and methods he is using to help with these challenges
Opportunities for new tools that can solve more problems
CMS as a tool both for users and for product people
Some success and failure stories with tools adoption
How AI can help in elevating some of the work
And much more!
You can connect with Kiron at:
LinkedIn: https://www.linkedin.com/in/kironjones/
If you are in London, at local product meetings
You can find the podcast’s page, and connect with Matt and Moshe on Linkedin:

Product for Product Podcast - linkedin.com/company/product-for-product-podcast
Matt Green - linkedin.com/in/mattgreenproduct/
Moshe Mikanovsky - linkedin.com/in/mikanovsky/

Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.

Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️
...more
54min
April 30, 2025 EP 128 - New Book: What do Product Managers Do? with Tami Reiss
Have you ever been asked by a non-product person “what is it that you actually do?” We are sure you have! We know we and many of our friends have been through this, and it’s never an easy task to explain. Moreover, don’t you sometimes feel that people you work with - your teammates, stakeholders, and even your boss - don’t always understand what a Product Manager job really is? That was the exact problem our guest in this episode was about to solve. And the solution she built is… a children's book!

Meet Tami Reiss, product leader and founder of Leader Within, where she conducts keynote speaking, training, workshops, exec coaching and more! Tami wrote the book “What do Product Managers Do?A primer for aspiring PMs of all ages and parents who aren't sure it's a real job”, due to be released May 15th.Inspired by her own children, the book is a rhyming introduction to leadership and influence. Packaged with beautiful illustrations by V Lubow, and a dictionary with simple definitions of the terms we take for granted, this book does a great - and entertaining - job in explaining what we do, who we work with, some of our challenges and more.

Join Matt and Moshe as we chatted with Tami about:

- Her background in product and leadership
- How she got to write the book
- Building the book as a product
- Product Management lessons learned from working on the book
- A/B testing and user testing - testing the stanza and words in the book
- The complexity of the terms and words we are using
- Her vision for the book and how it can help all of us product people
- How would AI impact the job of PMs and the team in the future
- When is the best time for inspiration for new ideas?
- The importance of humility - even to admit that the data might be wrong
- Listen to some fun stanza read by Tami, and how much meaning they pack in a few words
- What does “dream” means (in the product context) and why is it important for product people to share it
- Where can you get the book once it’s out
- And much more!
You can connect with Tami at:

- LinkedIn: https://www.linkedin.com/in/ta.../
- Website: http://tamireiss.com/
- Join the book’s waitlist: https://theleaderwith.in/book
- Watch the video: https://www.youtube.com/watch?...=qbLq73dKOCA
You can find the podcast’s page, and connect with Matt and Moshe on Linkedin:

- http://linkedin.com/company/pr... linkedin.com/company/product-for-product-podcast
- https://www.linkedin.com/in/ma... - linkedin.com/in/mattgreenproduct/
- http://www.linkedin.com/in/mik... - linkedin.com/in/mikanovsky/

Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.

Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️
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53min
April 16, 2025EP 127 - New Book: PRFAQ Framework with Marcelo Calbucci
You might have heard about Amazon’s 6-pages document, or PRFAQ. But have you tried it yourself? And why aren’t there many other successful companies who are following Amazon’s direction, and use the same method, one that seems to be winning Amazon some very big bets?

Our guest today on the podcast worked for Amazon as a Director of Product & Tech, and experienced the PRFAQ framework first hand. When he left Amazon he asked these same questions. Following some research, he decided to codify and bring to print the principle of the PRFAQ method, therefore making it accessible not only to Amazonians but to everyone else who would like to try it, and reap its benefits.

Meet Marcelo Calbucci, Founder of PRFAQ Lab and author of the recently published The PRFAQ Framework: Adapting Amazon’s Innovation Framework to Work for You. With a rich background in engineering and product management, and founding several startups, Marcelo experienced both success and failures in developing and bringing new products to market. That enforced his commitment to help others become more successful with the framework he saw working so well at Amazon.

Join Matt and Moshe as we chatted with Marcelo about:
His way to product management from software development
What is the PRFAQ and what it is not
The structure of the framework
What should go into the document, and what should definitely stay out
Who owns the PRFAQ at the company, and who participates in writing it?
How is the framework in the book different from what is practiced at Amazon?
Why is writing such an important tool?
How can, or can’t, AI help us in writing a PRFAQ?
The benefits of treating the PRFAQ as a product
For which projects or initiatives is it good to use the PRFAQ framework, and for which it’s not needed?
How can you introduce it in your company if there is no buy-in to use it?
And much more!
You can connect with Marcelo at:
LinkedIn: https://www.linkedin.com/in/marcelocalbucci/
Website: https://www.theprfaq.com
Buy the book: https://www.theprfaq.com/buy
ChatGTP PRFAQ assistant based on The PRFAQ Framework book: https://chatgpt.com/g/g-sAGxOcdKc-prfaq-official-prfaq-lab
You can find the podcast’s page, and connect with Matt and Moshe on Linkedin:
Product for Product Podcast - linkedin.com/company/product-for-product-podcast
Matt Green - linkedin.com/in/mattgreenanalytics/
Moshe Mikanovsky - linkedin.com/in/mikanovsky/

Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.

Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️
...more
47min
April 02, 2025EP 126 - Product Experiment Garage Workshops with Chantal Botana
Our guest today on the podcast brings with her a wealth of product building experience, all the way from ideation to execution and beyond. Throughout her career, she implemented product validation through testing and experimentation at organizations such as AOL, The Weather Channel, Polar Steps, Mews and others.

Meet Chantal Botana, Fractional CPO & Product Coach at Product Evangelist., and facilitator of the Product Experiment Garage. Together with her business partner Maurice McGinley, Chantal facilitates this monthly online community of practice, solving participants’ experiment design challenges, where the audience are product managers, developers, designers, and researchers. And it's free to join!

The sessions work very simply - all participants start with pitching their current challenge. Then everyone votes for the one challenge that they will work on for the remainder of the workshop. And then, the challenge is broken down to cover the 4 habits of good experimentation.
Join Matt and Moshe as we learn from Chantal about:
Her way into product management, leading her to coaching and founding The Product Evangelist
Where most experiments are breaking down
The 4 habits of good experimentation:
Break down assumptions
Crafting and running small smart experiments
Extract insights
Make a decision
Who the workshop is for and what value they get from it
How can teams that are not empowered still experiment?
The importance of critical thinking in the age of AI
Some of Chantal’s go to tools
And much more!
You can connect with Chantal at:
LinkedIn: https://www.linkedin.com/in/cbotana/
email: [email protected]
Website: https://www.productevangelist.co
Free 60 min Product Experiment Garage: https://product-garage.eventbrite.com
Assumptions & Experiments Guide (with some free resources). In the guide, you'll find links to Giff Constable's Truth Curve and David Bland's GPTs, which are discussed on the podcast. https://docs.google.com/document/d/1cIRKpZ6cv6LWYUsRSrOFRTllFSCMSNJVi2PVS1WUACg/edit?usp=sharing

You can find the podcast’s page, and connect with Matt and Moshe on Linkedin:
Product for Product Podcast - linkedin.com/company/product-for-product-podcast
Matt Green - linkedin.com/in/mattgreenanalytics/
Moshe Mikanovsky - linkedin.com/in/mikanovsky/

Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.

Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️
...more
42min

FAQs about Product for Product Management:

How many episodes does Product for Product Management have?

The podcast currently has 137 episodes available.