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In this episode, leading marketing professional AJ Rollsy talks about what makes a successful entrepreneur stand out from the rest. He also shared the precious CORE marketing method, which helps business owners market their business more effectively.

KEY TAKEAWAYS FROM THIS EPISODE

• Reasons that make some entrepreneurs happier and more successful are:

                                         1.  Sense of predictability
                                          2. Social factor
                                          3. Social good

• Make decisions based on insights over assumptions.
• Invest limited resources like money and time in things or activities that have the highest ROI.
• Activities that do not give you higher ROI should be eliminated, reduced, or delegated.
• Make three big goals for your business and check if what you do helps to achieve those goals.
• You must have a clear plan in place, and you know where you want to go.

TODAY’S GUEST

AJ Rollsy has spent two decades as a leading marketing professional for multinational corporations, having launched and managed mega brands to drive multiple billions of dollars in sales across 50+ national markets and five continents.

His first taste of entrepreneurship was when he was 12, and he handled several businesses since then. He believes that entrepreneurship is in your DNA. He stayed in the US to do some work, and he realized that the US is the perfect place to start a business.

His advocacy is helping small business owners.  He guides them to market their business more effectively, grow methodically, reduce risk, and achieve their goal.

Find him on his websites:

Website: https://ajrollsy.com

LinkedIn: https://www.linkedin.com/in/ajrollsy/

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