In this episode of Marketing Talks, host Michael Smith chats with the Senior Growth Manager at Fable, Jaxson Khan, about web accessibility.

Fable takes accessibility testing a step beyond  online testing tools that help tick a regulatory box. Their testers are a diverse community of accessibility professionals, each living with a disability.

In the episode, we cover some of the bigger issues Jaxson is seeing, quick fixes content marketers can make on a website, the laws that are in place you might not be aware of, the reasons why we should be making our platforms more accessible and some of the key talking points that will help convince stakeholders to invest in this area.

Helpful links

Free accessible usability test (for a person with disabilities to complete for your website):

https://makeitfable.com/accessible-usability-scale/

Accessibility for marketing in general:

https://www.forbes.com/sites/forbestechcouncil/2020/12/07/how-to-put-accessibility-at-the-forefront-of-marketing/?sh=7953dbc37831

Creating accessible links guide:

https://www.sitepoint.com/15-rules-making-accessible-links/

Jaxson's podcast:

https://www.askai.org/podcast