In this episode, I’m covering Milk Makeup, the brand that led the way in beautilization — quality beauty products in utility packaging (AKA throw in your bag and forgetaboutit). From cannabis-infused mascara to foaming primer to jelly blushes, Milk is known for providing playful and tactile products while never skimping on conscious ingredients and sustainable packaging.

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Sources:

• https://milkmakeup.com/pages/about-us

• https://en.wikipedia.org/wiki/Milk_Makeup

• https://www.forbes.com/sites/rachelburchfield/2025/12/22/milk-makeup-celebrates-10-years-in-2026-and-co-founder-says-the-brands-commitment-to-creativity-still-feels-fresh/

• https://storyandrain.com/article/beauty-brand-shops-milk-makeup

• https://www.harpersbazaar.com/uk/beauty/make-up-nails/a29576115/milk-makeup/

• https://vmagazine.com/article/milk-makeup-founders-on-the-brands-next-chapter/

• https://www.allure.com/story/milk-makeup-preservative-free-foundation

• https://cosmeticsbusiness.com/exclusive-why-milk-makeup-is-levelling-up-its

• https://www.pymnts.com/news/retail/2019/milk-makeup-ethical-uk/

• https://www.glossy.co/podcasts/milk-makeup-ceo-tim-coolican-beauty/

• https://www.the-independent.com/life-style/fashion/milk-makeup-uk-launch-date-beauty-vegan-cruelty-paraben-free-a8727526.html

• https://www.russh.com/milk-makeup-zanna-roberts-rassi/

• https://indie-mag.com/2019/08/milk-makeup/

• https://www.vogue.com/slideshow/milk-makeup-new-best-products-lipstick-blush-sunshine-oil

• https://fashionista.com/2016/02/milk-makeup

• https://www.glossy.co/beauty/international-is-top-of-mind-right-now-co-founder-zanna-roberts-rassi-on-milk-makeups-direction/

• https://wwd.com/beauty-industry-news/beauty-features/feature/milk-makeup-main-post-invest-10739895/

• https://www.allure.com/story/milk-makeup-roll-and-blot-papers

• https://www.allure.com/story/milk-makeup-watermelon-brightening-solid-serum-stick

• https://www.allure.com/story/milk-makeup-kush-mascara-cbd-oil

• https://www.thezoereport.com/p/milk-makeups-hydro-grip-primer-launches-march-8-heres-what-to-know-before-it-hits-shelves-16052064

• https://www.wsj.com/business/deals/spac-led-by-former-loreal-executives-to-form-1-2-billion-beauty-company-11636974001

• https://www.leafly.com/news/strains-products/product-review-milk-makeup-rolling-papers

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  Milk Makeup, beauty innovation, CBD skincare, clean beauty, NYC brands, makeup trends, product innovation, vegan makeup, social media beauty, brand history