In this week's Saturday Strategy Session, we chat about how to plan out your Facebook ads to amplify your upcoming course or membership launch.

If you're thinking about running ads for an upcoming launch, it's important that you're running ads to a proven offer.  This means you've previously sold the course/membership a handful of times.

Once you're ready to use ads to amplify your launch, you'll want to be sure to plan for the Registration phase, the Launch Event, and the Open Cart phase. 

Registration Phase
Goal: get people excited for and registered to attend your event
Ad Type: conversion ads to warm and cold audiences --> get people to sign up for the event
Budget: 90% of the total launch budget... ideally at least $25/day

Launch Event (Webinar, challenge, video series, etc.)
No ads are usually run during this phase

Open Cart Phase
Goal: to sell your program
Ad Type: retargeting ads (traffic or reach) that point people to the sales page
Budget: 10% of the total launch budget

**Remember that ads will amplify what is happening already in your funnel, so be sure to optimize first before running ads and to follow the data to spot leaks in your funnel.  That way you can fix them quickly.

Links from the Episode
Free Download: Facebook Ad Targeting Groups for Teacherpreneurs
My Fave Customer Management Tool: Dubsado

Book a Call with Jenzaia

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Find me on Instagram @heyitsjenzaia
Email Me: [email protected]
The Market, Scale, Grow Community

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Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]