In this episode Callum McKeefery, show host and CEO of REVIEWS.io talks to Rishi Rawat, 'The Shopify product page guy'.

They discuss the potential role of AI in creating product descriptions, and the value of using data/ feedback gathered from reviews to create effective descriptions. Rishi describes his simple three-step approach to copywriting for product pages.

Episode links:

Rishi Rawat:
LinkedIn
Twitter
Frictionless Commerce

Callum McKeefery:
LinkedIn
Twitter

Show notes:
Google Optimize
Optimizely
VWO
Zingerman's
FullPicture
Grammarly

Books:
Titan: The Life of John D. Rockefeller, Sr.
1897 Sears, Roebuck & Co. Catalogue: A Window to Turn-of-the-Century America

REVIEWS.io is a leading online review platform. It's used by over 8,200+ fast-growing brands. To find out more please go to:

www.reviews.io
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