By Callum Mckeefery
The 'In Reviews We Trust' podcast is brought to you by host Callum McKeefery, CEO of REVIEWS.io, a leading online review platform used by over 8,200+ fast-growing brands. Each episode features insp
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The podcast currently has 44 episodes available.
Update: PPC Protect is now Lunio.ai
In this episode of In Reviews We Trust, Callum McKeefery sits down with Neil Andrew, founder of PPC Protect, a leading click fraud detection software that helps businesses safeguard their ad budgets across all major paid media channels. Neil dives into how click fraud affects Google Ads, Facebook Ads, and other platforms, costing businesses millions in wasted spend. He also shares insights on preventing fraud, boosting ROI, and scaling ad campaigns efficiently.
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In this episode of In Reviews We Trust, Callum McKeefery hosts Pete Gardner and Adam Pearce, the founders of Blend Commerce and the creators of Flame. Together, they delve into the evolving landscape of eCommerce, the rise of retention strategies, and the importance of community building for agencies and tech partners alike.
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In this special In Reviews We Trust Jubilee edition, host Callum McKeefery sits down with Phil Manson, founder of PAASE, a leading Klaviyo agency, to discuss how brands can optimize their email marketing strategies and scale retention efforts. Phil shares his journey from working in marketing automation to founding a Klaviyo-focused agency, insights on the future of email and SMS marketing, and the importance of data-driven customer engagement.
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Tune in for actionable insights on optimizing your eCommerce retention strategy, growing customer lifetime value, and staying ahead in a competitive marketplace
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In this episode of In Reviews We Trust, host Callum McKeefery welcomes Lukasz Zelezny, a well-known SEO expert, to share his journey in the world of search engine optimization and his thoughts on the future of SEO. Lukasz discusses his beginnings in digital marketing, scaling SEO strategies, and navigating the challenges of AI-generated content.
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Whether you’re a digital marketer, eCommerce business owner, or SEO enthusiast, this episode provides valuable insights into where SEO is headed and how to stay ahead of the curve.
Follow Lukasz on LinkedIn: Lukasz Zelezny
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Catch new episodes of In Reviews We Trust every two weeks for more insights on eCommerce, SEO, and digital marketing strategies!
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In this episode of In Reviews We Trust, host Callum McKeefery, CEO of REVIEWS.io, welcomes Chase Dimond, email marketing expert and co-founder of Structured, to share his expertise in eCommerce email marketing and customer engagement.
Chase discusses his journey into email marketing, starting from his early experiences with non-paid marketing and building large email lists. Today, he is recognized as a leader in email deliverability and eCommerce marketing strategies. In this episode, you’ll learn:
Chase also shares actionable tips on leveraging email design tools, AMP technology for interactive emails, and best practices for driving customer engagement with email campaigns.
If you're an eCommerce business owner, email marketer, or just looking to improve your brand’s customer reviews and email strategy, this episode offers valuable insights to level up your marketing efforts.
Follow Chase on Twitter: @ecomchasedimond
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Don't miss this episode if you're looking to boost your eCommerce email campaigns and build stronger relationships through customer reviews and email marketing.
Catch new episodes of In Reviews We Trust every two weeks.
Learn how to mitigate negative reviews, bundle products with AI and gain a loyal audience ahead of the holidays to reach more potential shoppers with your holiday promotions.
In this episode of In Reviews We Trust, host Callum McKeefery speaks with Burc Tanir, founder of Prisync, a leading dynamic pricing and competitor tracking platform for eCommerce brands.
Burc shares how Prisync empowers eCommerce businesses to implement Amazon-like dynamic pricing strategies, automate price updates, and maximize profitability—all without the need for large development teams.
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Listen in as Callum and Burc explore the future of eCommerce pricing, including key insights on scaling, SEO-friendly pricing, and how merchants can leverage automated pricing tools to stay ahead of the competition. If you’re looking to optimize your eCommerce business with cutting-edge pricing strategies, this episode is a must-listen!
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From University to Dragon's Den Success - Building a Global Eyecare Brand with Dhruvin Patel from Ocushield –
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In this episode of In Reviews We Trust, host Callum McKeefery speaks with Dhruvin Patel, the founder of Ocushield, a rapidly growing eyecare brand that focuses on protecting users from harmful blue light exposure. Dhruvin shares his journey, from studying optometry at City University in London to founding Ocushield and successfully pitching the business on Dragon's Den. Recently, Ocushield raised over £1 million in a seed round to continue its growth and innovation in the eyecare space.
Dhruvin discusses how Ocushield grew from an idea sparked in university to a brand offering products ranging from screen protectors and glasses to eye-friendly lamps. With 40% of their sales now coming from the U.S., Ocushield has made waves in the e-commerce world through its multi-channel approach, including retail partnerships with giants like Best Buy and upcoming launches in John Lewis.
Tune in to hear about Dhruvin’s approach to product development, marketing strategies, building trust through customer reviews, and his plans to make Ocushield a household name synonymous with eye health.
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In this episode of In Reviews We Trust, host Callum McKeefery sits down with Eddie Whittingham, a former police officer turned lawyer, private investigator, cybersecurity startup founder, and now creator of GoFounder.com—a supportive startup community. Eddie’s eclectic career led him to successfully sell his cybersecurity company to a NASDAQ-listed firm. He shares insights on scaling a startup, the importance of building a standout brand, and how review platforms helped put his company on the map.
Eddie also dives into the challenges and rewards of founding a business, the mental hurdles startup founders face, and why he believes community support is critical for entrepreneurial success. Listeners will gain valuable advice on selling a business, navigating the UK startup scene post-pandemic, and overcoming the loneliness of entrepreneurship through meaningful connections.
Whether you’re a startup founder or aspiring entrepreneur, this episode is packed with practical advice on scaling, exiting, and succeeding in the competitive startup landscape.
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Unlocking the Secrets of E-commerce Success with John Surdakowski, Founder of Avex – Building Brands, Investing in Tech, and Mastering Shopify
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In this episode of In Reviews We Trust, Callum McKeefery welcomes John Surdakowski, the founder and CEO of Avex, one of the world’s top digital agencies. John shares his journey from humble beginnings in web design to working with iconic DTC brands like Kith, Balance Athletica, and Katy Perry’s De Soi. They dive deep into the strategies that have made Avex a go-to agency for Shopify Plus brands, focusing on what makes a standout e-commerce site—from powerful UX/UI design to killer copy that drives conversions.
John also discusses his impressive portfolio of investments in leading Shopify apps like Shogun and GRIN, offering listeners insights into his thought process when backing innovative products. The conversation touches on the trends shaping the future of e-commerce, such as headless commerce, community-driven brands, and the growing importance of loyalty programs.
Tune in to discover the actionable advice John gives to DTC brands looking to scale efficiently, avoid common mistakes, and stay ahead of industry changes in 2024.
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The podcast currently has 44 episodes available.