In Reviews We Trust

Update: PPC Protect is now Lunio.ai

In this episode of In Reviews We Trust, Callum McKeefery sits down with Neil Andrew, founder of PPC Protect, a leading click fraud detection software that helps businesses safeguard their ad budgets across all major paid media channels. Neil dives into how click fraud affects Google Ads, Facebook Ads, and other platforms, costing businesses millions in wasted spend. He also shares insights on preventing fraud, boosting ROI, and scaling ad campaigns efficiently.

Key Topics Covered:

• Introduction to PPC Protect: Neil explains how his SaaS platform detects and blocks invalid traffic (including bots, scrapers, and competitor clicks) across paid media channels like Google, Facebook, Twitter, LinkedIn, Microsoft, TikTok, and more.
• Impact of PPC Click Fraud: How up to 20% of paid ad traffic can be invalid and what businesses can do to prevent this.
• Billing Structure: PPC Protect charges a percentage of ad spend, ensuring ROI with a performance-based billing model.
• Fundraising and Business Growth: Neil shares insights into PPC Protect’s successful Series A funding and its focus on capital efficiency and growth.
• Click Fraud on Social Media: The extent of bot traffic on platforms like Facebook, Twitter, and LinkedIn, and how click fraud undermines ad performance.
• Paid Media Mistakes to Avoid: Neil’s advice for eCommerce brands, including why you should avoid Google Smart Campaigns and how to optimize conversion rates and ROI.
• Google Ads Click Fraud: Neil highlights that 11% of Google Ads traffic is often fraudulent and how this affects ROAS and revenue opportunities.
• Recommended Tools: Neil and Callum discuss using tools like Opteo for ad optimization and PPC Protect’s display exclusion list to prevent fraudulent clicks on Google Display Network.

Actionable Takeaways:

• Use tools like PPC Protect to safeguard your ad budget from invalid clicks and traffic.
• Avoid Google Smart Campaigns for search and display ads to maximize efficiency.
• Make use of PPC Protect's display exclusion list to block invalid websites from showing your ads.

Tools and Resources Mentioned:

• PPC Protect (Now Lunio.ai)
• Opteo - Paid media optimization tool
• Neil Andrew on LinkedIn
• Callum’s LinkedIn: Callum McKeefery

Show Notes:

In this episode of In Reviews We Trust, Callum McKeefery hosts Pete Gardner and Adam Pearce, the founders of Blend Commerce and the creators of Flame. Together, they delve into the evolving landscape of eCommerce, the rise of retention strategies, and the importance of community building for agencies and tech partners alike.

Key Discussion Points:

• The origins and mission behind Blend Commerce and Flame, a conferencing solution aimed at bringing together app developers, agencies, and tech partners.
• How Blend Commerce is navigating changes in client demands, with a focus on retention and lifetime value rather than just acquisition.
• The rise of personalized customer experiences and the importance of tools like Penny Black for personalizing packaging.
• The impact of the tech downturn on SaaS solutions and how agencies are adapting to the changing talent landscape.
• Community building as a cornerstone of success and how Flame is fostering genuine, collaborative relationships across the eCommerce ecosystem.
• Insights on brands making waves in the eCommerce space, like Surreal and Midday Squares.
• Recommendations for must-have apps like VideoWise for shoppable video content and Blueprint for simplifying subscription management.

Links and Resources:

• Pete Gardner on LinkedIn
• Adam Pearce on LinkedIn
• Blend Commerce
• Tools Mentioned: Klaviyo, Gorgias, VideoWise, Blueprint
• Callum’s LinkedIn: Callum McKeefery

Show Notes:

In this episode of In Reviews We Trust, host Callum McKeefery welcomes Lukasz Zelezny, a well-known SEO expert, to share his journey in the world of search engine optimization and his thoughts on the future of SEO. Lukasz discusses his beginnings in digital marketing, scaling SEO strategies, and navigating the challenges of AI-generated content.

Key discussion points include:

• Lukasz’s journey from building websites for niche music communities to becoming an SEO expert.
• The rise of AI-generated content using GPT-3 and its impact on SEO strategies.
• How businesses can adapt to the evolving SEO landscape with smarter content strategies.
• Lukasz’s thoughts on page speed optimization, AMP (Accelerated Mobile Pages), and Google’s Core Web Vitals.
• The future of SEO in uncertain times, from inflation to supply chain issues.
• Emerging trends in voiceover AI and how AI-generated voice is changing content consumption.
• Web stories and their potential impact on SEO, especially in the US and Brazilian markets.

Whether you’re a digital marketer, eCommerce business owner, or SEO enthusiast, this episode provides valuable insights into where SEO is headed and how to stay ahead of the curve.

Follow Lukasz on LinkedIn: Lukasz Zelezny

Topics Covered:

• 00:00 Introduction and Lukasz Zelezny’s journey into SEO
• 03:00 From music websites to SEO: How Lukasz got started
• 08:00 The impact of AI and GPT-3 on SEO content creation
• 14:00 How voiceover AI and content engagement tools are shaping SEO
• 16:00 Practical tips for finding hidden SEO opportunities in Google Search Console
• 18:00 Page speed insights and the importance of optimizing Core Web Vitals
• 19:00 AMP (Accelerated Mobile Pages): Is it making a comeback?
• 22:00 The potential of Google’s Web Stories and their impact on search visibility
• 25:00 Wrapping up with insights on SEO conferences and events

Connect with us:

• Host: Callum McKeefery
• Guest: Lukasz Zelezny

Catch new episodes of In Reviews We Trust every two weeks for more insights on eCommerce, SEO, and digital marketing strategies!

Show Notes:

In this episode of In Reviews We Trust, host Callum McKeefery, CEO of REVIEWS.io, welcomes Chase Dimond, email marketing expert and co-founder of Structured, to share his expertise in eCommerce email marketing and customer engagement.

Chase discusses his journey into email marketing, starting from his early experiences with non-paid marketing and building large email lists. Today, he is recognized as a leader in email deliverability and eCommerce marketing strategies. In this episode, you’ll learn:

• How Chase grew his expertise in eCommerce email marketing and built communities around brands.
• Key insights into creating a high-converting email welcome series for online stores.
• Tools and tactics to improve email deliverability and ensure your marketing messages land in the inbox.
• The rise of SMS marketing in eCommerce and how it complements email for customer engagement.
• The importance of building community and loyalty in eCommerce through email and SMS.
• How Chase’s new SaaS product, Email Up, helps brands design and send high-converting emails quickly and efficiently.

Chase also shares actionable tips on leveraging email design tools, AMP technology for interactive emails, and best practices for driving customer engagement with email campaigns.

If you're an eCommerce business owner, email marketer, or just looking to improve your brand’s customer reviews and email strategy, this episode offers valuable insights to level up your marketing efforts.

Follow Chase on Twitter: @ecomchasedimond

Topics covered:

• 00:00 Introduction and Chase Dimond’s journey into eCommerce email marketing
• 04:00 Crafting effective email welcome series for eCommerce brands
• 09:00 The growth of SMS marketing for customer engagement in eCommerce
• 15:00 Improving email deliverability and open rates
• 20:00 Building community and customer loyalty through email
• 23:00 Future trends in email design: AMP emails and interactive experiences
• 25:00 Chase’s new SaaS tool for eCommerce email design
• 32:00 Wrap-up and closing thoughts

Connect with us:

• Host: Callum McKeefery
• Guest: Chase Dimond

Don't miss this episode if you're looking to boost your eCommerce email campaigns and build stronger relationships through customer reviews and email marketing.

Catch new episodes of In Reviews We Trust every two weeks.

Show Notes:

In this special In Reviews We Trust Jubilee edition, host Callum McKeefery sits down with Phil Manson, founder of PAASE, a leading Klaviyo agency, to discuss how brands can optimize their email marketing strategies and scale retention efforts. Phil shares his journey from working in marketing automation to founding a Klaviyo-focused agency, insights on the future of email and SMS marketing, and the importance of data-driven customer engagement.

Key discussion points include:

• The journey from tech-side marketing automation to founding a successful Klaviyo-only agency.
• How Klaviyo has evolved and why it’s still a top tool for email marketing and customer retention.
• The role of SMS marketing and how it complements email campaigns, particularly in the US and UK.
• Strategies for optimizing email flows and improving conversion rates through smart automation.
• Predictions for the future of email and retention marketing in the context of a potential recession.
• The rise of AI and machine learning in customer communications and how businesses can prepare
• How brands can effectively leverage product quizzes like Octane to improve personalization and reduce return rates.
• The value of customer segmentation and using platforms like Klaviyo to build personalized customer journeys.
• Why retention marketing is “free money” and crucial for eCommerce brands in times of economic uncertainty.
• The role of brand advocacy and how to identify and nurture brand advocates through email marketing and SMS.
• Insights on scaling an agency, building a sustainable team structure, and adding value as a service provider.

Links and Resources:

• Phil Manson on LinkedIn
• PAASE - Klaviyo Agency
• Callum McKeefery on LinkedIn
• Tools Mentioned: Klaviyo, Octane AI, Triple Whale
• New Reviews.io Tool: Feedback Freddy

Tune in for actionable insights on optimizing your eCommerce retention strategy, growing customer lifetime value, and staying ahead in a competitive marketplace

Learn how to mitigate negative reviews, bundle products with AI and gain a loyal audience ahead of the holidays to reach more potential shoppers with your holiday promotions.

In this episode of In Reviews We Trust, host Callum McKeefery speaks with Burc Tanir, founder of Prisync, a leading dynamic pricing and competitor tracking platform for eCommerce brands.

Burc shares how Prisync empowers eCommerce businesses to implement Amazon-like dynamic pricing strategies, automate price updates, and maximize profitability—all without the need for large development teams.

Key Takeaways:

• How Prisync enables dynamic pricing to compete with giants like Amazon
• The importance of competitive pricing intelligence for scaling eCommerce businesses
• Leveraging automation to save time and increase profits in online retail
• Real-world examples of how eCommerce brands are using Prisync to drive results
• How to balance competitive pricing with profitability by using data-driven tools
• Predictions for the future of eCommerce pricing strategies and market trends

Listen in as Callum and Burc explore the future of eCommerce pricing, including key insights on scaling, SEO-friendly pricing, and how merchants can leverage automated pricing tools to stay ahead of the competition. If you’re looking to optimize your eCommerce business with cutting-edge pricing strategies, this episode is a must-listen!

Episode Description:
In this episode of In Reviews We Trust, host Callum McKeefery sits down with Eddie Whittingham, a former police officer turned lawyer, private investigator, cybersecurity startup founder, and now creator of GoFounder.com—a supportive startup community. Eddie’s eclectic career led him to successfully sell his cybersecurity company to a NASDAQ-listed firm. He shares insights on scaling a startup, the importance of building a standout brand, and how review platforms helped put his company on the map.

Eddie also dives into the challenges and rewards of founding a business, the mental hurdles startup founders face, and why he believes community support is critical for entrepreneurial success. Listeners will gain valuable advice on selling a business, navigating the UK startup scene post-pandemic, and overcoming the loneliness of entrepreneurship through meaningful connections.

Whether you’re a startup founder or aspiring entrepreneur, this episode is packed with practical advice on scaling, exiting, and succeeding in the competitive startup landscape.

Key Topics Covered:

• How Eddie’s unique career journey led him to found and sell a cybersecurity company
• The power of customer reviews in building brand visibility and attracting buyers
• Why creating a strong startup community is essential for founders
• The UK’s evolving startup ecosystem and how to navigate post-pandemic challenges
• Common mistakes startup founders make and how to avoid them
• Why taking quick action and launching early is the key to startup success

Podcast Episode Title:
From University to Dragon's Den Success - Building a Global Eyecare Brand with Dhruvin Patel from Ocushield – 

Episode Description:
In this episode of In Reviews We Trust, host Callum McKeefery speaks with Dhruvin Patel, the founder of Ocushield, a rapidly growing eyecare brand that focuses on protecting users from harmful blue light exposure. Dhruvin shares his journey, from studying optometry at City University in London to founding Ocushield and successfully pitching the business on Dragon's Den. Recently, Ocushield raised over £1 million in a seed round to continue its growth and innovation in the eyecare space.

Dhruvin discusses how Ocushield grew from an idea sparked in university to a brand offering products ranging from screen protectors and glasses to eye-friendly lamps. With 40% of their sales now coming from the U.S., Ocushield has made waves in the e-commerce world through its multi-channel approach, including retail partnerships with giants like Best Buy and upcoming launches in John Lewis.

Tune in to hear about Dhruvin’s approach to product development, marketing strategies, building trust through customer reviews, and his plans to make Ocushield a household name synonymous with eye health.

Key Topics Covered:

• How Dhruvin Patel founded Ocushield and grew it from a university project to a multi-million-pound business
• The importance of product innovation in the eyecare space
• Ocushield's appearance on Dragon’s Den and raising over £1 million in funding
• Building an omni-channel strategy with retail partnerships like Best Buy and John Lewis
• The power of customer trust signals and reviews in driving conversions
• Future product innovations in eye care, including eye mist sprays and supplements

Unlocking the Secrets of E-commerce Success with John Surdakowski, Founder of Avex – Building Brands, Investing in Tech, and Mastering Shopify

Episode Description:
In this episode of In Reviews We Trust, Callum McKeefery welcomes John Surdakowski, the founder and CEO of Avex, one of the world’s top digital agencies. John shares his journey from humble beginnings in web design to working with iconic DTC brands like Kith, Balance Athletica, and Katy Perry’s De Soi. They dive deep into the strategies that have made Avex a go-to agency for Shopify Plus brands, focusing on what makes a standout e-commerce site—from powerful UX/UI design to killer copy that drives conversions.

John also discusses his impressive portfolio of investments in leading Shopify apps like Shogun and GRIN, offering listeners insights into his thought process when backing innovative products. The conversation touches on the trends shaping the future of e-commerce, such as headless commerce, community-driven brands, and the growing importance of loyalty programs.

Tune in to discover the actionable advice John gives to DTC brands looking to scale efficiently, avoid common mistakes, and stay ahead of industry changes in 2024.

Key Topics Covered:

• Building an agency and scaling with Shopify Plus
• Investing in disruptive Shopify apps (Shogun, GRIN, Govalo)
• The rise of headless commerce and what brands need to know
• Why community and loyalty will be the next big trends in e-commerce
• Best practices for launching and growing a DTC brand
• How major brands like Liquid Death and Mid Day Squares are mastering e-commerce