n the premiere episode of In Reviews We Trust, host Callum McKeefery sits down with Christian Hoppe, former Head of Online for Waterdrop and co-founder of Forwrd Agency. Christian shares his invaluable insights on e-commerce growth, customer retention, and the essential metrics brands need to monitor for long-term success. From his unconventional start in online marketing to co-founding a successful agency, Christian emphasizes the importance of retention over acquisition in the changing e-commerce landscape. The conversation covers key topics such as customer lifetime value, revenue cohorts, Shopify platform optimization, and the future of direct-to-consumer strategies.

Tune in to hear expert tips on navigating rising acquisition costs, leveraging YouTube ads for direct response, and building engaged online communities. Whether you're an e-commerce entrepreneur or a marketing professional, this episode is packed with actionable advice to help scale your business.

Key Topics Covered:

• Essential e-commerce metrics for sustainable growth
• The power of customer retention vs. acquisition
• Christian's journey from freelancer to agency co-founder
• Best tools for tracking revenue cohorts and customer behavior
• The future of community building in DTC brands
• Scaling with Shopify and YouTube for e-commerce success

Make sure to subscribe and follow for more insights from top industry experts in e-commerce and marketing.

In this episode host Callum McKeefery talks to Zach Rego,  SVP of Revenue at Triple Whale , the company that bring the metrics that matter most into one easy-to-use dashboard, enabling you to get the real-time insights you need to grow your brand.

They discuss topics such as the role of e-commerce analytics, artificial intelligence in driving e-commerce growth, the evolution of the industry, and the importance of data access. Zach also shares some insights on Triple Whale's unique features like natural language querying for data access and their future plans, which include launching a forecasting feature. Towards the end, they talk about strategies for aspiring e-commerce entrepreneurs and valuable resources for learning

In particular:

• The need to have easy access to to real time data in order to grow your business 
• The value of creating and sustaining  a community space for your brand 
• What impact the updates in iOS 17 will have and how to prepare
• The value of generative AI for content creation and
• The growing move by brands towards owned content/ news channels
  
  Please take note that in this episode, the audio quality for Callum may not be as ideal as we'd prefer. However, the content is exceptionally valuable, and we couldn't resist sharing this episode with you. We appreciate your understanding and hope you'll still find it worth your while!

Callum McKeefery:
LinkedIn
Twitter

Zach Rego:
Linkedin
Twitter

Show notes:
Triple Whale
Tableau
Google Bard
Discord
Sephora
Ahrefs


Books: Shoe Dog by Phil Knight

Podcast:
Acquired. FM: The complete history and strategy of LVMH

REVIEWS.io is a leading online review platform. It's used by over 8,200+ fast-growing brands. To find out more please go to:

www.reviews.io
Find us on LinkedIn

• AI's role in the future of eCommerce 
• The best environment to produce creativity 
• Guerilla marketing and entrepreneurial spirit
• Is focusing on SEO an outdated mindset?

In this episode, show host Callum McKeefery talks to Tink Taylor, Founder and president of  the Dotdigital Group PLC. Tink is a giant in the world of tech and a true industry veteran with 25 years of experience in the digital ecosystem.

In this conversation, Tink and Callum discuss such topics as:

• How relevancy = results
• How data is the foundation for delivering exceptional customer experiences
• How to solve problems with processes, not people 
• How success should not be measured in the number of employees 
• The benefits and pitfalls of PE/ VC funding - including the impact on the end consumer
• How smaller industry events seem to be preferred by merchants

Tink Taylor
LinkedIn

Callum McKeefery:
LinkedIn
Twitter

Show notes:
Dotdigital

Books:  The Tipping  Point: Malcom Gladwell

Podcast: How I Built This with Guy Raz

REVIEWS.io is a leading online review platform. It's used by over 8,200+ fast-growing brands. To find out more please go to:

www.reviews.io
Find us on LinkedIn

In this episode host Callum McKeefery talks to Joe Vancena, CEO & Co-Founder at Status, the company driving retention through signed-in accounts.

They discuss:

• What happens in eCommerce when people are signed in?
• How customer accounts can solve some of the big picture problems brands are facing with personalization, retention and the loss of data and consumer privacy.
• How returns are a very vital moment in your relationship with your customer and how should address them differently.
• The pros and cons of being bootstrapped versus funded.

Callum McKeefery:
LinkedIn
Twitter

Joe Vancena
LinkedIn

Show notes:
Status
Shopify
Loop Returns
Zendesk
Gorgias
Klaviyo
Attentive
Rollo


Books:
From Impossible to Inevitable: How SaaS and Other Hyper-Growth Companies Create Predictable Revenue by Aaron Ross and Jason Limkin

As a Man Thinketh by James Allen

REVIEWS.io is a leading online review platform. It's used by over 8,200+ fast-growing brands. To find out more please go to:

www.reviews.io
Find us on LinkedIn

In this episode host Callum McKeefery talks to Arjun Jolly, the COO and Co-Founder of adQuadrant, one of the world’s leading digital advertising firms.

They discuss the power of the performance mindset, the new focus on conscious profitability in 2023 the 'wait and see' year,  applying AI to enhance workflows, the impact of having a challenger mentality and above all, how health = wealth.


Callum McKeefery:
LinkedIn
Twitter

Arjun Jolly
LinkedIn

Show notes:
adQuadrant
Hims
Bolt
Triple Whale
Northbeam
True Classic
Epinions
Measured
Sendlane

Books: The Almanack of Naval Ravikant

Site/Insta page: Mind Body Green

REVIEWS.io is a leading online review platform. It's used by over 8,200+ fast-growing brands. To find out more please go to:

www.reviews.io
Find us on LinkedIn

In this episode host Callum McKeefery talks to Camilla Tress , the Connected Commerce Lead at Oliver Bonas the independent British lifestyle store.

They discuss why a focus on customer experience is crucial to developing strong customer relationships,  why creating unique experiences both on and offline drives growth,  the benefits of using a headless eCommerce platform, the future of retail and AI, and how to use your review content to build brand awareness.

Callum McKeefery:
LinkedIn
Twitter

Camilla Tress
LinkedIn

Show notes:
Contentsquare
Magento
Shopify
Bazaarvoice

References:
CDP - Customer Data Platform
ERP - Enterprise Resource Planning
PDP - Product Detail Page


REVIEWS.io is a leading online review platform. It's used by over 8,200+ fast-growing brands. To find out more please go to:

www.reviews.io
Find us on LinkedIn

In this episode host and  REVIEWS.io CEO Callum McKeefery is joined by gust Kaitlyn Fostey from US Agency - Levitate Foundry

Levitate Foundry is  the premier eCommerce Growth Marketing Firm, which prides itself on the successes of its DTC clients over the years. Through groundbreaking storytelling and focus on innovative brands, Levitate Foundry is known for driving success through data analytics, effective branding and growth strategies

In this episode they discuss the most most valuable apps to use in Shopify right now, which AI tools to adopt to increase efficiencies,  the future of AR, its impact on customer experience and early adoption by fashion and CPG sectors. The importance of UGC to aid conversion and the potential for live shopping.


Callum McKeefery:
LinkedIn
Twitter

Kaitlyn Fostey:
LinkedIn

Show notes:
Levitate Foundry
Shopify
ChatGPT
Hue (shade matching technology)
Rebuy
Makeup by Mario
Recharge
Sephora
Liquid Death
DTCX
Obvi
Waterdrop
Social Snowball

Podcasts:
eStreamly

REVIEWS.io is a leading online review platform. It's used by over 8,200+ fast-growing brands. To find out more please go to:

www.reviews.io
Find us on LinkedIn

In this episode host Callum McKeefery talks to Tom Locke Founder of Noughts & Ones, the agency that builds sales-friendly Shopify stores for planet-friendly businesses, and Matt Williams, COO and Co-Founder of Greenspark who help businesses and individuals to make a planet-positive impact. 

They discuss ways businesses can drive sustainable practices whilst increasing profitability, the importance of choosing and researching your partners and being conscious of your networks. The impact of conscious coding and development for eCommerce sites and ways that loyalty can be used to identify and reward positive and sustainable consumer behaviour.

Callum McKeefery:
LinkedIn
Twitter

Matt Williams:
LinkedIn

Tom Locke:
LinkedIn

Show notes:
Greenspark
Noughts & Ones
Shopify
Maeving
Cheeky Panda
John Masters Organics
Wholegrain Digital
ChatGPT

Podcasts:
This Is Important by Workaholics
Freakonomics: The Hidden Side Of Everything

REVIEWS.io is a leading online review platform. It's used by over 8,200+ fast-growing brands. To find out more please go to:

www.reviews.io
Find us on LinkedIn

In this episode Callum McKeefery, show host and CEO of REVIEWS.io talks to Callum Devine, Founder and  Managing Director of CB Social,  a paid social media management agency tailored for e-commerce.

They discuss the key social channels for driving agency revenue and growth, the most valuable way to use chat GPT for SEO, the best-performing aesthetic for ads, the value of user-generated content,  and the importance of finding your niche and providing exceptional customer service.

Episode links:

Callum Devine:
LinkedIn

Callum McKeefery:
LinkedIn
Twitter

Show notes:
CB Social
IN CTRL
Mabo
Visualsoft
ChatGPT
Carrie Rose


Podcasts:
The Lewis Morgan Podcast
Diary of a CEO

REVIEWS.io is a leading online review platform. It's used by over 8,200+ fast-growing brands. To find out more please go to:

www.reviews.io
Find us on LinkedIn