In Reviews We Trust

In this episode Callum McKeefery show host and  CEO of REVIEWS.io talks to Nic Dunn CEO and Founder of Charle the Shopify Expert Accredited Agency

They discuss the value in the unlikely move from paramedic to eCommerce entrepreneur, the challenges of hiring and retaining staff in the current market and what changes may present themselves in the coming year,  pricing strategies in the event of a recession, how to maintain a unique brand and customer experience when the format of many online stores is becoming so uniform, the importance of strong brand communications and identity for any start-up - not taking the lead of the de-branding trend adopted by many of the larger companies and the importance of trust and strong relationships when it comes to agency and tech stack partnerships.

Episode links:

Nic Dunn:
LinkedIn

Callum McKeefery:
LinkedIn
Twitter

Show notes:
https://butternutbox.com/?language=en
https://www.charle.co.uk/
https://drinkolipop.com/
https://eatsurreal.co.uk/
https://www.patchplants.com/gb/en/
https://www.recharge.com/en-gb/gb
https://deliverr.com/
https://www.avico.com/en/
https://www.shipstation.com/uk/

REVIEWS.io is a leading online review platform. Its used by over 8,200+ fast growing brands. To find out more please go to:

www.reviews.io
Find us on LinkedIn

In this episode, Callum McKeefery, CEO of REVIEWS.io talks to Ann Stanley, CEO and Founder of Anicca Digital.

They discuss sequential and cross-channel marketing strategies, video review remarketing, use of custom audiences and first-party data, and data privacy issues with using Google Tag Manager. They also debate about TikTok ads and using AI to spot fabricated reviews.

Episode links:

Ann Stanley
LinkedIn

Callum McKeefery:
LinkedIn
Twitter

Show notes:
Anicca Digital
Google Tag Manager
Introducing Google Analytics 4
DALL·E 2
copy.ai
TypeNet: Deep Learning Keystroke Biometrics


REVIEWS.io X Anicca Digital Event:
Learn more and get your tickets here

REVIEWS.io is a leading online review platform. Its used by over 8,200+ fast growing brands. To find out more please go to:

www.reviews.io
Find us on LinkedIn

In this episode Callum McKeefery, CEO of REVIEWS.io talks to Nathan Lomax, Director and Co-founder of Quickfire Digital

They discuss the value of mentorship at all stages of business, personal growth and development,  the importance of specialising and focussing on expertise over generalism, the value of a hospitality background and the challenges of sourcing the right employees to support growth.

Episode links:

Nathan Lomax
Linkedin

Callum McKeefery:
LinkedIn
Twitter

Show notes:
Quickfire Digital
Cact.us
Mindspan
PAASE Digital
Blend Commerce
Shopify
We Make
Velstar
Strawberry
Swanky

Podcasts:
The High Performance Podcast
The Diary of a CEO
Re:Platform
Working hard, hardly working (Grace Beverley)

Books:
High Performance: Lessons from the Best on Becoming Your Best
Fanatical prospecting
Radical Candor 
Leading (Alex Ferguson)

REVIEWS.io is a leading online review platform. Its used by over 8,200+ fast growing brands. To find out more please go to:

www.reviews.io
Find us on LinkedIn

In this episode Callum Mckeefery, CEO of REVIEWS.io talks to Tom Lovelace the Commercial Lead for Credit at  Juni  - The financial companion for eCommerce.

They discuss the importance of financial planning through a recession, raising capital in the current economic climate,  building relationships with multiple financial suppliers to create a diverse source of finance, and using crowdfunding to help build communities.

Episode links:

Tom Lovelace
LinkedIn

Callum McKeefery:
LinkedIn
Twitter

Show notes:
Juni
HSBC
Revolut
Seedrs
Crowd Cube
Syndicate Room

REVIEWS.io is a leading online review platform. Its used by over 8,200+ fast growing brands. To find out more please go to:

www.reviews.io
Find us on LinkedIn

In this episode, host Callum McKeefery - CEO of REVIEWS.io is joined by Neil Andrew, founder and CEO of Lunio (formerly PPC Protect).  They discuss the changes in demands of VC's for capital fundraising, true cost of click fraud across all forms & channels of paid acquisition, how to mitigate these costs, the risks of using audience expansion tools, how best to manage refund requests and tips on the most effective way to manage your paid campaigns.

PLEASE NOTE: At the time of recording, Neil's company was called, and was referred to during the interview as PPC Protect. This company has been rebranded to Lunio since then.

Episode links:

Neil Andrew:
LinkedIn

Callum McKeefery:
LinkedIn
Twitter

Show notes:
Lunio (formerly PPC Protect)
Confused.com
Boohoo
Triple Whale
Shopify
Nike
Europcar

REVIEWS.io is a leading online review platform. It's used by over 8,200+ fast-growing brands. To find out more please go to:

www.reviews.io
Find us on LinkedIn

In this episode Callum McKeefery, host and CEO of REVIEWS.io is in discussion with Adam Pearce and Peter Gardner, the CEO and CVO of Blend Commerce, and founders of the eCom Collab Club. They discuss the value of creating and building communities, brand loyalty,  data acquisition, customer value optimisation and their favourite eCom apps right now.

Episode links:
Adam Pearce
linkedin.com/in/shopifyexpertadampearce/

Peter Gardner
linkedin.com/in/peterjamesgardner/

Callum McKeefery:
linkedin.com/in/callum-mckeefery-1086b47/
https://twitter.com/callummckeefery

Show notes:
eCom Collab Club
Penny Black
Surreal
Midday Squares
Brew Dog
Shopify
Video Wise
Blueprint
War Paint

Books:
Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field - Mike Michalowicz
Get Different: Marketing That Can't Be Ignored! - Mike Michalowicz

REVIEWS.io is a leading online review platform. Its used by over 8,200+ fast growing brands. To find out more please go to:

www.reviews.io
linkedin.com/company/reviews-co-uk

In this episode Callum McKeefery, host and CEO of REVIEWS.io is in discussion with Phill Manson, the Managing Director and Founder of PAASE Digital - the first EMEA Klaviyo Master Elite partner. They discuss the best approach to email marketing, SMS, retention, data usage, customer life time value, the centralisation of activity to better control brand communications and  the changes in the market over the next 18 months.

Episode links:
Phill Mason
linkedin.com/in/phillmanson/

Callum McKeefery:
linkedin.com/in/callum-mckeefery-1086b47/
https://twitter.com/callummckeefery

Show notes:
Tik Tok
Blueprint
Attentive
Mailchimp
Magento
Gorgias
Shopify
Dot Digital
Octane AI
Zen Desk
VideoWise
Omnisend
Campaign Monitor
Curl Smith


REVIEWS.io is a leading online review platform. Its used by over 8,200+ fast growing brands. To find out more please go to:

www.reviews.io
linkedin.com/company/reviews-co-uk/

In this episode REVIEWS.io CEO  Callum McKeefery is in conversation with Lukasz Zelezny, SEO expert and owner of consultancy SEO.London.

They discuss the place of AI produced content in SEO, Google Analytics 4, Shopify Cookie sharing,  the effectiveness of Tik Tok and and the best way to find hidden keyword gems in Google Console.

Episode links:
Lukasz Zelezny
uk.linkedin.com/in/seomanagerlondon
twitter.com/LukaszZelezny

Callum McKeefery:
linkedin.com/in/callum-mckeefery-1086b47/
https://twitter.com/callummckeefery

Show notes:
seo.london
Google Web Stories:
(https://creators.google/en-us/content-creation-products/own-your-content/web-stories/)
sistrix.com
semrush.com
lovo.ai
shopify.com
reviews.io
ungagged.com
brightonseo.com


REVIEWS.io is a leading online review platform. Its used by over 8,200+ fast growing brands. To find out more please go to:

www.reviews.io
linkedin.com/company/reviews-co-uk/

In this episode Callum is in discussion with Chase Dimond, founder of Structured. Chase talks about his top tips for developing multi million email marketing campaigns that convert. Mentioning the brands who are on top of the game with their custom campaigns and starting a new revolutionary SaaS company that aims to be the Canva of Email design.

Episode links:
Chase Diamond:
linkedin.com/in/chasedimond/
twitter.com/ecomchasedimond

Callum McKeefery:
linkedin.com/in/callum-mckeefery-1086b47/
https://twitter.com/callummckeefery

Show notes:
www.structured.agency/
www.emailup.com/
reviews.io
linkedin.com

REVIEWS.io is a leading online review platform. Its used by over 8,200+ fast growing brands. To find out more please go to:

www.reviews.io
linkedin.com/company/reviews-co-uk/

In this episode Callum McKeefery, podcast host and CEO of REVIEWS.io talks to Burc Tanir  CEO and Co-Founder of Prisync ( aka 'The E-Commerce Pricing Guy').

In this episode they discuss how Burc built his company and went on to develop the strongest automated competitor price monitoring platform in the industry. They discuss the importance  collecting data from pricing automation, of Shopify reviews, competitive pricing strategies, the best way to managing partner referrals, and the future of eCommerce.

Episode links:
Burc Tanir
linkedin.com/in/burc-tanir-57482b45/
twitter.com/burctanir

Callum McKeefery:
linkedin.com/in/callum-mckeefery-1086b47/
https://twitter.com/callummckeefery

Show notes:
prisync.com
amazon.co.uk
shopify.com
reviews.io
linkedin.com

REVIEWS.io is a leading online review platform. Its used by over 8,200+ fast growing brands. To find out more please go to:

www.reviews.io
linkedin.com/company/reviews-co-uk/