n the premiere episode of In Reviews We Trust, host Callum McKeefery sits down with Christian Hoppe, former Head of Online for Waterdrop and co-founder of Forwrd Agency. Christian shares his invaluable insights on e-commerce growth, customer retention, and the essential metrics brands need to monitor for long-term success. From his unconventional start in online marketing to co-founding a successful agency, Christian emphasizes the importance of retention over acquisition in the changing e-commerce landscape. The conversation covers key topics such as customer lifetime value, revenue cohorts, Shopify platform optimization, and the future of direct-to-consumer strategies.

Tune in to hear expert tips on navigating rising acquisition costs, leveraging YouTube ads for direct response, and building engaged online communities. Whether you're an e-commerce entrepreneur or a marketing professional, this episode is packed with actionable advice to help scale your business.

Key Topics Covered:

• Essential e-commerce metrics for sustainable growth
• The power of customer retention vs. acquisition
• Christian's journey from freelancer to agency co-founder
• Best tools for tracking revenue cohorts and customer behavior
• The future of community building in DTC brands
• Scaling with Shopify and YouTube for e-commerce success

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