Show Notes:

In this special In Reviews We Trust Jubilee edition, host Callum McKeefery sits down with Phil Manson, founder of PAASE, a leading Klaviyo agency, to discuss how brands can optimize their email marketing strategies and scale retention efforts. Phil shares his journey from working in marketing automation to founding a Klaviyo-focused agency, insights on the future of email and SMS marketing, and the importance of data-driven customer engagement.

Key discussion points include:

• The journey from tech-side marketing automation to founding a successful Klaviyo-only agency.
• How Klaviyo has evolved and why it’s still a top tool for email marketing and customer retention.
• The role of SMS marketing and how it complements email campaigns, particularly in the US and UK.
• Strategies for optimizing email flows and improving conversion rates through smart automation.
• Predictions for the future of email and retention marketing in the context of a potential recession.
• The rise of AI and machine learning in customer communications and how businesses can prepare
• How brands can effectively leverage product quizzes like Octane to improve personalization and reduce return rates.
• The value of customer segmentation and using platforms like Klaviyo to build personalized customer journeys.
• Why retention marketing is “free money” and crucial for eCommerce brands in times of economic uncertainty.
• The role of brand advocacy and how to identify and nurture brand advocates through email marketing and SMS.
• Insights on scaling an agency, building a sustainable team structure, and adding value as a service provider.

Links and Resources:

• Phil Manson on LinkedIn
• PAASE - Klaviyo Agency
• Callum McKeefery on LinkedIn
• Tools Mentioned: Klaviyo, Octane AI, Triple Whale
• New Reviews.io Tool: Feedback Freddy

Tune in for actionable insights on optimizing your eCommerce retention strategy, growing customer lifetime value, and staying ahead in a competitive marketplace