Update: PPC Protect is now Lunio.ai

In this episode of In Reviews We Trust, Callum McKeefery sits down with Neil Andrew, founder of PPC Protect, a leading click fraud detection software that helps businesses safeguard their ad budgets across all major paid media channels. Neil dives into how click fraud affects Google Ads, Facebook Ads, and other platforms, costing businesses millions in wasted spend. He also shares insights on preventing fraud, boosting ROI, and scaling ad campaigns efficiently.

Key Topics Covered:

• Introduction to PPC Protect: Neil explains how his SaaS platform detects and blocks invalid traffic (including bots, scrapers, and competitor clicks) across paid media channels like Google, Facebook, Twitter, LinkedIn, Microsoft, TikTok, and more.
• Impact of PPC Click Fraud: How up to 20% of paid ad traffic can be invalid and what businesses can do to prevent this.
• Billing Structure: PPC Protect charges a percentage of ad spend, ensuring ROI with a performance-based billing model.
• Fundraising and Business Growth: Neil shares insights into PPC Protect’s successful Series A funding and its focus on capital efficiency and growth.
• Click Fraud on Social Media: The extent of bot traffic on platforms like Facebook, Twitter, and LinkedIn, and how click fraud undermines ad performance.
• Paid Media Mistakes to Avoid: Neil’s advice for eCommerce brands, including why you should avoid Google Smart Campaigns and how to optimize conversion rates and ROI.
• Google Ads Click Fraud: Neil highlights that 11% of Google Ads traffic is often fraudulent and how this affects ROAS and revenue opportunities.
• Recommended Tools: Neil and Callum discuss using tools like Opteo for ad optimization and PPC Protect’s display exclusion list to prevent fraudulent clicks on Google Display Network.

Actionable Takeaways:

• Use tools like PPC Protect to safeguard your ad budget from invalid clicks and traffic.
• Avoid Google Smart Campaigns for search and display ads to maximize efficiency.
• Make use of PPC Protect's display exclusion list to block invalid websites from showing your ads.

Tools and Resources Mentioned:

• PPC Protect (Now Lunio.ai)
• Opteo - Paid media optimization tool
• Neil Andrew on LinkedIn
• Callum’s LinkedIn: Callum McKeefery