After a brief hiatus History Factory Plugged In is back. Professor Maurice Schweitzer from the Wharton School of the University of Pennsylvania joins host Jason Dressel to discuss the psychology of boycotts and why certain ones ultimately fail or are successful.

Jason also discusses some of the biggest COVID-19 related news stories of the last few weeks and gives hints at our mystery company of the week.

Company history comes alive with History Factory Plugged In. We look at the rich heritage of major organizations in this thought-provoking podcast. If you have any questions, comments, or ideas to share, please email us at [email protected].