In this episode of The Coaching Edge, I share a resource that has helped shift my mindset and perspective around a business matter. I introduce the concept of 'The Dip' from the book by Seth Godin and explain how it applies to coaches who are in the process of building their businesses. I discuss the challenges and difficulties during the 'dip' phase and emphasize the importance of perseverance and redefining success. I provide strategies for navigating the dip, such as focusing on long-term goals, embracing experimentation, and letting go of old metrics for success. I encourage coaches to lean into the dip and make the most of the learning and growth opportunities it presents.

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