As we close out 2025, I’m inviting you to join me for a guided virtual business retreat using a structure I’ve been developing and refining for years — something I now call The Compass Framework for Your Business.

This simple, powerful framework breaks your coaching business into four key directions — North, East, South, and West — each representing a pillar of a sustainable, profitable coaching practice.
And in this episode, I walk you through each direction, help you identify where you're strong and where you're drifting, and guide you through a set of reflection questions to choose your focus for 2026.

To make this retreat as grounding and actionable as possible, I created a companion tool:

A free Compass Framework for Your Business Workbook
Grab it HERE 

You can listen to this episode two ways. If you’re out for a walk or driving, just take in the ideas and notice what resonates. And then come back later with the workbook in hand.
Or, if you have the space today, print it out now, find a quiet spot, and work through the questions with me — pausing the episode as needed to reflect and write.

Inside the episode, I’ll guide you through:

How new people find you and enter your world (lead magnets, free resources, live events, social media, etc.).
I walk you through reflection questions to help you assess what's working, what's not, and where to simplify in 2026.

How you build trust with the people already in your audience — through your newsletter, podcast, low-ticket offers, and free valuable content.
We explore what consistency looks like for you and where your nurture systems might need strengthening.

Your sales systems, discovery calls, offer suite, pricing, and your own belief in the value of your work.
I share questions to help you understand where your sales process supports you — and where it gets wobbly.

Your client experience: onboarding, offboarding, coaching quality, feedback systems, testimonials, and pathways for continued support.
This is where revenue becomes sustainable — and we walk through what you may want to refine in 2026.

By the end of the retreat, you’ll know exactly which direction on your compass needs your attention first, and you’ll have three simple, concrete actions to take in Q1 2026.

That’s exactly what we do inside the Business Building Bootcamp (BBB).
We build and refine your visibility, nurture systems, sales process, and client delivery with strategy, community, and hands-on support.
You can register for the next BBB Open House at:
wendymccallum.com/BBB

Don’t forget to grab the workbook HERE

Other resources:

👉  Grab LOADS MORE FREE RESOURCES FOR COACHES: https://www.wendymccallum.com/mini-offers-and-free-business-resources

👉 Learn more about the BBB (Business Building Bootcamp for Coaches) and JOIN us at the next Open House in January 2026:  www.wendymccallum.com/bbb

I’m closing out 2025 with a candid reflection on the biggest lessons I’ve learned this year — about staying adaptable, protecting my freedom, and doubling down on what really matters in my coaching business.

From navigating the “trust recession” and experimenting with new offers, to taking almost two full months off this summer (without losing revenue), this episode is packed with the real-life insights that helped me keep my coaching business grounded and growing.

Here’s what I’m sharing:

Why market shifts aren’t a reason to panic — they’re an invitation to get curious

How going back to my beta mindset helped me test, tweak, and learn through uncertainty

Why it’s not just okay to change your mind — it’s essential if you want a business that lasts

What it actually took to step away for two months this summer while keeping revenue steady

The single biggest constant in business: your funnel — and why it’s the thing to protect when everything else feels uncertain

If you’ve been craving a grounded, encouraging take on how to move into 2026 with confidence, clarity, and calm — this one’s for you.

Resources:

👉  Grab LOADS of FREE RESOURCES FOR COACHES, including my Launch Checklist, Sales/Discovery Call Template that Converts, How to Get Clients Now (Without a Big Social Media Following or Email List) Masterclass here: https://www.wendymccallum.com/mini-offers-and-free-business-resources

👉 Learn more about the BBB (Business Building Bootcamp for Coaches) and JOIN us at the next Open House:  www.wendymccallum.com/bbb

💡 Want to meet up? Book a 90-minute 1:1 Compass Clarity Business Audit with me and get my eyes on your coaching business: https://www.wendymccallum.com/clarity-compass-business-audit

If you’ve ever wondered how to stand out in a sea of other coaches who seem to offer what you do — this episode is for you.

Today on The Coaching Edge, I’m talking about your “special sauce” — the unique blend of experience, personality, and perspective that no one else can replicate. It’s the thing that makes your marketing feel effortless, your offers resonate deeply, and your right-fit clients say, “You’re exactly who I’ve been looking for.”

I’ll walk you through:

If you’re tired of trying to “differentiate” yourself with branding tricks or niche tweaks, this episode will help you clarify what already sets you apart — and how to start using it to attract the clients who are truly meant for you.

Resources:

👉  Learn more about the BBB (Business Building Bootcamp for Coaches) and JOIN us at the next Open House:  www.wendymccallum.com/bbb

👉  Grab LOADS OF FREE RESOURCES FOR COACHES: https://www.wendymccallum.com/mini-offers-and-free-business-resources

👉 Follow me on Instagram for more coaching tips: https://www.instagram.com/wendymccallumcoach/

💡 Book a 1:1 Compass Clarity Business Audit with me: https://www.wendymccallum.com/clarity-compass-business-audit

Every coach has a story — and when you learn how to share yours intentionally, it becomes one of the most powerful marketing tools you have.

In this episode, I’m breaking down how story sells — not in a slick or salesy way, but in a deeply human, connection-building way. I’ll walk you through how I’ve used different parts of my own evolving story over the years to shape my brand, connect with my audience, and design offers that truly resonate.

You’ll hear about:

We’ll also talk about the ethics and timing of storytelling: why you should “share from your scars, not your wounds,” how to know what to keep private, and how a little vulnerability can go a long way toward helping people see you as a real, trustworthy human (not a perfect expert).

By the end, you’ll understand how your life’s journey can evolve right alongside your business — and how to turn your experiences into stories that attract your right-fit clients and inform your next great offer.

Resources:

👉  Grab LOADS OF FREE RESOURCES FOR COACHES: https://www.wendymccallum.com/mini-offers-and-free-business-resources

👉 Learn more about the BBB (Business Building Bootcamp for Coaches) and JOIN us at the next Open House:  www.wendymccallum.com/bbb

👉 Follow me on Instagram for more coaching tips: https://www.instagram.com/wendymccallumcoach/

💡 Book a 1:1 Compass Clarity Business Audit with me: https://www.wendymccallum.com/clarity-compass-business-audit

If I could only ask AI one question to help me grow my business, it would be this one.

In this episode, I’m walking you through the single most powerful question I asked ChatGPT about my audience — and how the answers revealed the exact topics my ideal clients are Googling, worrying about, and looking for help with right now.

I’ll share the five most-searched questions from that list, give you some insight around each, and connect you with the free and low-cost resources I’ve created to help you solve them — so you can see what an aligned, strategic offer suite looks like in real life.

Then, I’ll show you how to run this same exercise in your own niche to find out what your audience is asking (and how to use it to refine your content, offers, and messaging).

You’ll walk away with a replicable process you can use again and again — every time you need clarity, inspiration, or direction in your business.

💬 In This Episode, You’ll Learn:

🔗 Mentioned Resources

💲 $27 Pricing Masterclass

Get total clarity on your pricing once and for all.
In this practical, no-fluff workshop, you’ll discover:
★ The most important business advice no one told me
★ What other coaches are charging (actual 💲 amounts)
★ Three pricing model options (pros & cons of each)
★ Two key pricing considerations nobody’s talking about
★ The real answer to “Exactly how much should I charge for coaching?”
👉 Grab the Pricing Masterclass here: https://www.wendymccallum.com/pricing-masterclass

🧭 Free Masterclass: 10 Ways to Get Coaching Clients Now (Without a Following or Email List)

Stop waiting for followers before you start signing clients.
This free training walks you through 10 proven, low-stress strategies that help new coaches start getting clients right away — even if you’re just starting out.
👉 Watch the free masterclass here: https://www.wendymccallum.com/how-to-get-coaching-clients

✏️ Free Discovery Call Cheat Sheet: Get Clients with Confidence

Take the stress out of discovery calls with this simple, step-by-step script designed for coaches who want to book more clients — without feeling salesy.
★ Structure your call so it feels natural, not forced
★ Learn how to communicate the value of your coaching (it’s not about your hourly rate!)
👉 Download your free cheat sheet here: https://www.wendymccallum.com/discovery-call-template

🚀 Business Building Bootcamp (BBB)

A year-long program designed to help new coaches build a sustainable, profitable business.
Inside the BBB, you’ll learn how to:
★ Get paying clients as soon as possible
★ Make back your investment quickly and start turning a profit
★ Create clear offers and simple systems that actually work
★ Build consistent, confident momentum with weekly support
👉 [Learn more about BBB here https://www.wendymccallum.com/bbb

Do you feel like you’re working all the time on your coaching business but still not seeing results? Or maybe you’re trying to grow your practice while balancing a 9–5, family, or other responsibilities — and it feels impossible to make progress with the hours you have?

Here’s the truth: you don’t need 40+ hours a week to build a profitable coaching business. What you need is focus.

In this episode of The Coaching Edge, I’m sharing my Focus Formula — a 4-step approach to growing your business in just 8 hours a week. Whether you’re a full-time coach who wants your life back, or a part-time coach who simply can’t commit full-time hours, this formula will help you work smarter, not harder.

We’ll cover:

If you’ve been spinning your wheels, this episode will help you cut through the noise, reclaim your time, and finally start building momentum in your business — without burning out.

👉 Book a Clarity Compass Audit — a 90-minute strategy call where I’ll help you identify your next steps and create a plan that works with the hours you actually have: https://www.wendymccallum.com/clarity-compass-business-audit

👉 Or join the next BBB Open House to see how I help coaches like you grow profitable businesses without working around the clock:  www.wendymccallum.com/bbb

👉  Grab LOADS MORE FREE RESOURCES FOR COACHES: https://www.wendymccallum.com/mini-offers-and-free-business-resources

Are you wondering if that shiny new business coaching program is actually worth the price tag?

This week’s episode is Part 2 in our mini-series on coaching investments. Last week, we talked about the 3 pivotal times to invest in your business. Today, we’re tackling the next big question: How do you know if an investment is the right one for you?

I’m walking you through my 4-step framework for making smart business coaching investments:

Plus, I’ll share common mistakes coaches make when investing — and how to avoid them — along with some of my own lessons from the times I spent too much (or too soon).

If you’re considering investing in business coaching support this year, you don’t want to miss this conversation.

And if you’re a new coach looking for structure, strategy, and community in your early years, check out the Business Building Bootcamp (BBB). It’s built to help you make smart, sustainable progress and pays for itself with just a couple of clients.

👉 Learn more about the BBB (Business Building Bootcamp for Coaches) and JOIN us at the next Open House:  www.wendymccallum.com/bbb

💡 Book a 1:1 Compass Clarity Business Audit with me: https://www.wendymccallum.com/clarity-compass-business-audit

🎟️ Also, check out the NEXT Coaching Edge Workshop for 90-minutes of laser-focussed practical training at a very affordable price-tag: https://www.wendymccallum.com/workshop

How do you know when it’s time to invest in your coaching business—and when it’s smarter to hold off?

In this week’s episode of The Coaching Edge, I’m breaking down three pivotal turning points in every coach’s business where the right kind of support can make all the difference.

Here’s what you’ll learn:

This is part one of a two-part mini-series. Next week, I’ll dive into how to actually evaluate if a coaching investment is worth it—so you can make smart, confident decisions about where to put your money.

👉 Learn more about the BBB (Business Building Bootcamp for Coaches) and JOIN us at the next Open House:  www.wendymccallum.com/bbb

💡 Book a 1:1 Compass Clarity Business Audit with me: https://www.wendymccallum.com/clarity-compass-business-audit

👉  Grab LOADS MORE FREE RESOURCES FOR COACHES: https://www.wendymccallum.com/mini-offers-and-free-business-resources

What if you could actually take December off — without tanking your coaching business?

That’s what today’s episode is all about.

I’m pulling back the curtain on how I’ve structured my own coaching business for years now: intentionally building in slower months (like December, July, and August) without sacrificing my bottom line. The truth is, the most sustainable and profitable coaching businesses don’t have identical revenue every month — they’re designed around what the coach actually wants their life to look like.

In this episode, I’ll show you:

If you’ve ever wondered how to step off the end-of-year hamster wheel without losing momentum in your business, this episode is going to give you the exact roadmap.

👉 Learn more about the BBB (Business Building Bootcamp for Coaches) and JOIN us at the next Open House:  www.wendymccallum.com/bbb

💡 Book a 1:1 Compass Clarity Business Audit with me: https://www.wendymccallum.com/clarity-compass-business-audit

✅  Download your free 2x Your Profit Masterclass + Workbook to set goals and create a realistic, actionable business plan for your coaching: https://www.wendymccallum.com/2xprofit

Most new coaches start by throwing everything into social media—posting, tweaking, chasing the algorithm—hoping it leads to clients. But here’s the truth: social media is fleeting. A post lives for a few hours (maybe days). A podcast episode can work for you for years.

In this episode of The Coaching Edge, I’m sharing why I believe podcasting is the single most powerful top-of-funnel tool for coaches, and how it has worked for me in both my personal coaching practice (Bite-Sized Balance) and my business coaching work (The Coaching Edge).

I’ll walk you through five hidden benefits of podcasting most coaches don’t think about, from the fact that you own your podcast (no algorithm stress), to the way long-form audio builds real trust, to the evergreen power of episodes that continue to convert years later. (I still sign new 1:1 clients from Bite-Sized Balance—a podcast I wrapped up over two years ago.)

You’ll also get an inside look at my funnel model and how my podcast fits into it. Each episode flows naturally into my freebies, my low-ticket workshops, and then into my Business Building Bootcamp Open Houses. From there, the right-fit clients join BBB or my more premium offers. It’s a simple, low-pressure funnel that works because the podcast does the heavy lifting of building trust.

And I’ll tackle the three biggest pushbacks I hear from coaches about podcasting: “Isn’t it too expensive?” (Nope—editing and hosting can be surprisingly affordable), “Doesn’t it take too much time?” (Not if you keep it simple with short episodes, and/or bi-monthly publishing, and tools like ChatGPT), and “But I don’t know anyone to interview” (You don’t need guests—your expertise and coaching tools are more than enough).

Here’s the truth: podcasting isn’t as hard, expensive, or time-consuming as it looks from the outside. And the ROI is dramatically better than what you’ll get by pouring your energy into social media posts that disappear overnight.

If you’ve been on the fence about starting a podcast—or if you’re wondering how to use one strategically to grow your business—this episode will give you both the inspiration and the practical steps to get started.

👉 Ready to see how a podcast could fuel your own coaching funnel?  Learn more about the BBB (Business Building Bootcamp for Coaches) and JOIN us at the next Open House:  www.wendymccallum.com/bbb

Also, be sure to grab your:

👉Before You Launch Your Coaching Business Checklist (FREE): https://www.wendymccallum.com/launch-fundamentals-checklist

💡 Book a 1:1 Compass Clarity Business Audit with me: https://www.wendymccallum.com/clarity-compass-business-audit 

✅ 10 Ways to Get Clients Now (Without an Email List or Social Media Following (FREE MASTERCLASS):  https://www.wendymccallum.com/how-to-get-coaching-clients

🎟️ Also, check out the NEXT Coaching Edge Workshop for 90-minutes of laser-focussed practical training at a very affordable price-tag: https://www.wendymccallum.com/workshop