Most new coaches start by throwing everything into social media—posting, tweaking, chasing the algorithm—hoping it leads to clients. But here’s the truth: social media is fleeting. A post lives for a few hours (maybe days). A podcast episode can work for you for years.

In this episode of The Coaching Edge, I’m sharing why I believe podcasting is the single most powerful top-of-funnel tool for coaches, and how it has worked for me in both my personal coaching practice (Bite-Sized Balance) and my business coaching work (The Coaching Edge).

I’ll walk you through five hidden benefits of podcasting most coaches don’t think about, from the fact that you own your podcast (no algorithm stress), to the way long-form audio builds real trust, to the evergreen power of episodes that continue to convert years later. (I still sign new 1:1 clients from Bite-Sized Balance—a podcast I wrapped up over two years ago.)

You’ll also get an inside look at my funnel model and how my podcast fits into it. Each episode flows naturally into my freebies, my low-ticket workshops, and then into my Business Building Bootcamp Open Houses. From there, the right-fit clients join BBB or my more premium offers. It’s a simple, low-pressure funnel that works because the podcast does the heavy lifting of building trust.

And I’ll tackle the three biggest pushbacks I hear from coaches about podcasting: “Isn’t it too expensive?” (Nope—editing and hosting can be surprisingly affordable), “Doesn’t it take too much time?” (Not if you keep it simple with short episodes, and/or bi-monthly publishing, and tools like ChatGPT), and “But I don’t know anyone to interview” (You don’t need guests—your expertise and coaching tools are more than enough).

Here’s the truth: podcasting isn’t as hard, expensive, or time-consuming as it looks from the outside. And the ROI is dramatically better than what you’ll get by pouring your energy into social media posts that disappear overnight.

If you’ve been on the fence about starting a podcast—or if you’re wondering how to use one strategically to grow your business—this episode will give you both the inspiration and the practical steps to get started.

👉 Ready to see how a podcast could fuel your own coaching funnel?  Learn more about the BBB (Business Building Bootcamp for Coaches) and JOIN us at the next Open House:  www.wendymccallum.com/bbb

Also, be sure to grab your:

👉Before You Launch Your Coaching Business Checklist (FREE): https://www.wendymccallum.com/launch-fundamentals-checklist

💡 Book a 1:1 Compass Clarity Business Audit with me: https://www.wendymccallum.com/clarity-compass-business-audit 

✅ 10 Ways to Get Clients Now (Without an Email List or Social Media Following (FREE MASTERCLASS):  https://www.wendymccallum.com/how-to-get-coaching-clients

🎟️ Also, check out the NEXT Coaching Edge Workshop for 90-minutes of laser-focussed practical training at a very affordable price-tag: https://www.wendymccallum.com/workshop

If you’re a newer coach, it’s easy to get stuck in what I call pre-launch limbo — spending months (or years) working on things that feel productive but don’t actually get you paying clients. I call this Shiny Object Paralysis: the pull toward fun, pretty, or “safe” tasks that eat up your time, money, and energy while you avoid the real work that will actually get your business off the ground.

In this episode of The Coaching Edge, I’m breaking it down into two clear lists:

We’ll cover what’s essential to protect yourself legally, start attracting clients, and feel confident in your skills — including why knowing your scope as a coach is just as important as having a booking link or a payment processor. And we’ll bust some of the most common myths keeping new coaches stuck (hint: you don’t need a $5K logo, a massive Instagram following, or a perfectly dialed niche before you start).

If you’ve been spinning your wheels, feeling overwhelmed, or wondering where to even start — this is the reality check you need to move forward with clarity and focus.

In this episode, you’ll learn:

Links and Resources:

✅ 10 Ways to Get Clients Now (Without an Email List or Social Media Following (FREE MASTERCLASS):  https://www.wendymccallum.com/how-to-get-coaching-clients

🎟️ Also, check out the NEXT Coaching Edge Workshop for 90-minutes of laser-focussed practical training at a very affordable price-tag: https://www.wendymccallum.com/workshop

If you’ve ever hit mid-December and realized you have no holiday offer, no seasonal content, and no energy left to create either… this episode is your friendly nudge to change that cycle this year.

I used to leave my holiday content and offers until the last minute — and I’d spend my holidays half-present with my family, half-panicking about Canva graphics, revenue goals, and the fact that my clients hadn’t heard from me in weeks.

Now, I plan my holiday campaigns in October, and I’m sharing exactly how you can do the same. You’ll learn:

Whether you’re a life coach, business coach, or wellness coach, you’ll walk away with a practical plan for getting your offers out early, tapping into the seasonal mindset of your audience, and protecting your time off — without sacrificing connection or income.

Resources & Links Mentioned in This Episode:

 Check out the next Coaching Edge Workshop (Oct. 27th The Lead Magnet Lab) for practical trainings on profitable lead magnets, offers, and more: https://www.wendymccallum.com/workshop

👉Before You Launch Your Coaching Business Checklist (FREE): https://www.wendymccallum.com/launch-fundamentals-checklist

💡 Book a 1:1 Compass Clarity Business Audit with me: https://www.wendymccallum.com/clarity-compass-business-audit

The coaching industry isn’t in freefall, but let’s be honest — the buying climate has changed.

People are taking longer to make decisions. Trust is harder to earn. And clients need more reassurance than ever before before committing their time, money, and energy to solving the problem you help with.

If you’ve been feeling this shift in your business, you’re not imagining it — and you’re not alone. The good news? Coaches who adapt now will be miles ahead in the months to come.

In this “State of the Union” episode, I’m sharing:

You’ll leave this episode with clarity on what’s happening in our industry and a concrete plan for how to keep attracting and enrolling clients — even in a slower, more skeptical market.

LINKS + RESOURCES

💬 Join me for the next BBB Open House — see inside my one-year business-building program for coaches and get your questions answered live. Reserve your spot here ➜  www.wendymccallum.com/bbb

📅 The Lead Magnet Lab - a 2 Hour Workshop — Oct 27/25 at noon ET. Nail your next freebie and create a detailed plan for how to build and market it. ONLY $27 but you MUST attend live (no replay.) Grab Your Spot ➜ https://www.wendymccallum.com/workshop

👉 Before You Launch Your Coaching Business Checklist (FREE): https://www.wendymccallum.com/launch-fundamentals-checklist

 What if you could create one coaching program that becomes the cornerstone of your business — the thing you’re known for, that clients immediately recognize, and that keeps generating revenue year after year?

That’s exactly what happened for me when I built the Business Building Bootcamp (BBB) — my flagship, one-year business-building program for coaches. In this episode, I’m pulling back the curtain on how and why I created it, the lessons I learned along the way, and how you can tell if you’re ready to design your own signature course.

I’ll take you back to year 10 of my coaching career, when my practice was already full and I was focused on burnout, alcohol, and life transitions for professional women. Out of the blue, coaches from my latest certification class started coming to me for help building their businesses. Their training had promised business-building support, but the reality fell short — and they saw me as someone who was actually doing it successfully.

At first, I took them on 1:1. But soon, I was booked to the max, it was too expensive for many of them, and — maybe most importantly — I couldn’t give them the community they were craving. That’s when the BBB was born: a combination of an online course library, live coaching support, monthly expert masterclasses, and a 24/7 peer community.

In this episode, I share:

If you’ve been feeling the pull to create something bigger than your current 1:1 work — something scalable, sustainable, and uniquely you — this episode will give you the clarity you need to get started.

And if you’re ready to skip the trial-and-error phase and actually build your course with my help? That’s exactly what my Coaching Course Creator (CCC) is for. It’s my 8-week guided process to help you nail your niche problem and promise, structure your content, and create a course you can confidently launch.

Links & Resources:

👉 Learn more about the BBB (Business Building Bootcamp for Coaches) and JOIN us at the next Open House :  www.wendymccallum.com/bbb

 👉 Follow me on Instagram for more coaching tips: https://www.instagram.com/wendymccallumcoach/

🎟️ Also, check out the Coaching Edge Workshop Series for practical trainings on profitable lead magnets, offers, and more: https://www.wendymccallum.com/workshop

If you’ve ever wondered whether podcast guesting could actually move the needle in your business—or you’re not sure where to start—this episode is a must-listen.

I’m joined by podcast publicity pioneer Jessica Rhodes, founder of Interview Connections and the OG of podcast booking agencies. Jessica has helped hundreds of entrepreneurs land thousands of interviews—and today she’s breaking down exactly how new and emerging coaches can use podcast guesting to build visibility, grow their audience, and yes… land paying clients.

We talk about:

Why podcast guesting still works (and why it’s especially powerful for coaches)

How to treat your first year of guesting like a beta experiment

The “green room” strategy that turns hosts into collaborators (or clients!)

How to build a simple, effective 1-sheet that gets you booked

The biggest mistakes new guests make (and how to avoid them)

What to actually say when someone asks, “Where can people find you?”

Whether you’ve been thinking about getting yourself out there or have already dipped a toe into the guesting pool, this episode will give you the clarity and confidence to pitch yourself like a pro—without feeling like you need to have a bestselling book or a viral TED Talk first.

🎧 Ready to grow your coaching business one conversation at a time? Let’s dive in.

GUEST BIO:
Jessica Rhodes is the founder of Interview Connections, the world’s first podcast booking agency. Since 2013, her team has booked over 30,000 interviews for more than 800 clients. A true trailblazer in the space, Jessica is passionate about helping entrepreneurs use podcast guesting to build relationships, share their story, and grow their impact. She lives in Rhode Island with her husband, two kids, three rescue cats, and a flock of backyard chickens.

MENTIONED IN THIS EPISODE:
👉 Jessica’s free masterclass on podcast guesting: interviewconnections.com

👉 My Business Building Bootcamp that includes a detailed module on podcast pitching and guesting as just one of so many helpful content modules, along with weekly live coaching + support from me and a robust community of like-minded motivated coaches: www.wendymccallum.com/bbb

🎟️ Also, check out the Coaching Edge Workshop Series for practical trainings on profitable lead magnets, offers, and more: https://www.wendymccallum.com/workshop

👉 Follow me on Instagram for more coaching tips: https://www.instagram.com/wendymccallumcoach/

Build a Lead Magnet That Grows Your List and Builds Trust

Email lists aren’t growing the way they used to — and here’s why:
People are tired of junk, low-value opt-ins that deliver zero value.

In this episode, I walk you through how to build a high-impact freebie that doesn’t just grow your list — it builds real trust with the people you’re meant to help.

Here’s what we cover:

Whether you’re starting from scratch or refreshing an old opt-in, this episode will give you clear direction, smart strategy, and a nudge to actually get it done.

RESOURCES AND LINKS

👉 Learn more about the BBB (Business Building Bootcamp for Coaches) and JOIN us at the next Open House : www.wendymccallum.com/bbb

👉 Follow me on Instagram for more coaching tips: https://www.instagram.com/wendymccallumcoach/

🎟️ Also, check out the Coaching Edge Workshop Series for practical trainings on profitable lead magnets, offers, and more: https://www.wendymccallum.com/workshop

Stop Playing Small: Start Building a Profitable Coaching Business

If you’ve been calling your coaching a side hustle, waiting for your big break, or endlessly “tweaking your niche” instead of making offers… this episode is for you.

This week on The Coaching Edge, we’re talking about what separates hobbyists from real business owners—and how to finally start treating your coaching like the profitable, purpose-driven business it’s meant to be.

Whether you’re still in your day job, stuck in the “figuring it out” phase, or secretly hoping a podcast interview from 2022 will send you your next wave of clients (we’ve all been there), this episode will show you how to move forward with confidence—and actual traction.

You’ll learn:

👉 Ready to stop playing small and build something sustainable?
Join the next Business Building Bootcamp Open House:
📍www.wendymccallum.com/bbb

🎟️ Also, check out the Coaching Edge Workshop Series for practical trainings on profitable lead magnets, offers, and more: https://www.wendymccallum.com/workshop

👉 Follow me on Instagram for more coaching tips: https://www.instagram.com/wendymccallumcoach/

The Power of a Powerful Question: How to Be a Better Coach NOW

If you want to instantly become a better coach — without adding certifications, frameworks, or fancy tools — start here:
The power of your questions.

In this episode, we’re diving into:

✅ What actually makes a question "powerful" in coaching
✅ The common trap of leading coaching questions (with real-world examples to illustrate)
✅ Why what and how questions are your secret coaching superpowers
✅ The role of curiosity in creating deep, transformational coaching conversations
✅ The big shift from agenda-based coaching to curiosity-based coaching — and how to trust your client’s inner wisdom
✅ A simple, actionable challenge you can take into your next coaching session this week

If you’ve ever found yourself feeling pressure to “deliver value” or “have all the answers” — this episode will give you a clear path to more effective, more spacious, and more client-centered coaching conversations.

RESOURCES & LINKS:
👉90+ Powerful Coaching Questions Cheat Sheet (FREE): https://www.wendymccallum.com/powerfulquestions
👉 Learn more about the BBB (Business Building Bootcamp for Coaches) and JOIN us at the next Open House here: www.wendymccallum.com/bbb
👉 Follow me on Instagram for more coaching tips: https://www.instagram.com/wendymccallumcoach/

🎧 Subscribe & review The Coaching Edge wherever you listen to podcasts — and share this episode with a coach friend who needs to hear it!

If you’re like most coaches, you’ve probably said this at some point:

“I want to build a course… but I don’t know what to build. What if I pick the wrong idea?”

That uncertainty can stall you out before you even get started. And with fall — one of the BEST times of year to launch a course — just around the corner, you don’t want to stay stuck in idea overwhelm.

In this episode, I’m walking you through 5 clear, actionable strategies to finally nail your course idea — so you’re excited to build it AND your clients are excited to buy it.

Here’s what we cover:

And if you want help building your course — from idea all the way to ready-to-sell program — that’s exactly what we do inside Coaching Course Creator. CCC is open for enrollment right now and is perfectly timed to have your course ready to launch this fall.

💡 Learn more and join us here: https://www.wendymccallum.com/ccc

Helpful links: