Are you confusing being busy with building a business?

After hosting 13 retreats and coaching hundreds of entrepreneurs, I'm revealing the #1 hidden epidemic that's killing coaching businesses: Faux-ductivity—the sophisticated art of looking productive while avoiding the real work that brings in clients.

In this episode, I'm breaking down:

• The 6 deadly faux-ductivity traps sabotaging your success
• Why your perfect logo and color-coded systems aren't paying your bills
• My bulletproof 30-day test to identify what ACTUALLY grows your business
• How to stop hiding behind busy work and start building real revenue
• The uncomfortable truth about what success really requires

I'm sharing raw insights from our latest visibility retreat, including the moment one brilliant attendee's breakthrough gave birth to this game-changing concept that had the entire room nodding.

Resources:

• Book a Strategy Call with me: amanda-walker.com/letschat
• Grab my 10 Powerful Coaching Questions: https://amanda-walker.com/home/questions/
• DM me on Instagram: @awalkMyWay https://www.instagram.com/awalkmyway/

Welcome to Friday Coaching Clinic Episodes. These are LIVE coaching session snippets where you have the opportunity to learn as both client and coach. I encourage you to think about how you might coach through this topic as a coach or how this situation may support you as a client. A reminder about these episodes: This snippet is just one way of coaching through this topic. Each coach has their own unique voice, personality and confidence to best support their clients and I invite you to find yours. 

This week: How to Use AI to Perfect Your Coaching Positioning

Consumer trust is at a nine-year low, and generic coaching isn't cutting it anymore. In this episode, I'm breaking down the three critical reasons why building your signature coaching framework isn't optional---it's the difference between thriving and barely surviving as a coach.

You'll discover:

• How the trust recession is impacting your discovery calls
• Why specificity beats generic messaging every time
• And how to escape the vanilla coach trap that's keeping you invisible.

I'm sharing eye-opening statistics (only 42% of consumers trust online reviews in 2025, down from 79% in 2020) and revealing why proof of results matters more than ever.

Plus, hear how Framework Builder Lab can help you create your unique process in just eight weeks, with my special bonus: personalized video feedback on your completed framework for the first 25 students who join: https://amanda-walker.com/lab/

If you've been wondering why what used to work isn't working anymore, this episode will show you exactly what to do next.

Welcome to Friday Coaching Clinic Episodes. These are LIVE coaching session snippets where you have the opportunity to learn as both client and coach. I encourage you to think about how you might coach through this topic as a coach or how this situation may support you as a client. A reminder about these episodes: This snippet is just one way of coaching through this topic. Each coach has their own unique voice, personality and confidence to best support their clients and I invite you to find yours. 

This week: The Signature Framework Formula That Eliminates Client Objections

Today I'm sharing what three real coaches did differently to increase their prices by $2,000, make 20X their investment back in less than two weeks, and transform their entire business confidence in just a few weeks.

These aren't hypothetical stories. These are real coaches who went from playing small and discounting prices to confidently charging premium rates and delivering predictable results.

In this case study episode, you'll hear exactly what happened when three different coaches stopped second-guessing their expertise and created frameworks that backed up every promise they made to clients.

Plus: Details about the Framework Builder Lab live cohort starting October 22 - the lowest price this container will ever be for eight weeks of live coaching, real-time accountability, and a complete framework.

Your framework isn't just how you help clients - it's how you build the confidence to do everything you're capable of.

Resources mentioned:

• Framework Builder Lab: https://amanda-walker.com/lab/
• Free coaching questions: amanda-walker.com/questions
• Instagram: @awalkmyway

Welcome to Friday Coaching Clinic Episodes. These are LIVE coaching session snippets where you have the opportunity to learn as both client and coach. I encourage you to think about how you might coach through this topic as a coach or how this situation may support you as a client. A reminder about these episodes: This snippet is just one way of coaching through this topic. Each coach has their own unique voice, personality and confidence to best support their clients and I invite you to find yours. 

This week: a Big Announcement Inside! Create Your Signature Coaching Framework in just 8 hours LIVE. The 2025 cohort starts 10/22. Register now at: https://amanda-walker.com/lab

Your offer isn't bad. When you put it out there and get crickets, when you're not making the impact you want even though you know you're incredible at what you do - it's not the offer you need to change. It's something else entirely.

There are masterful, talented coaches who are struggling financially not because their offers are bad, but because of how they're talking about them.

In this episode, I'm breaking down the 3 critical mistakes that keep brilliant coaches invisible, and why the solution isn't changing your offer - it's changing your language.

You'll discover: Why "nobody bought your offer to tell you it stinks" proves it's not the offer The bottle label problem that keeps you stuck in coach language Why your clients aren't searching for "coaching offers" but specific pain point solutions The logical proof that your confusion is fixable (not your offer)

Get details about my 3-day live training (October 7-9) where I'll help you fix how you talk about your offers and build the signature framework that guarantees results.

Resources mentioned: Live training: amanda-walker.com/live   Free coaching questions: amanda-walker.com/questions

Welcome to Friday Coaching Clinic Episodes. These are LIVE coaching session snippets where you have the opportunity to learn as both client and coach. I encourage you to think about how you might coach through this topic as a coach or how this situation may support you as a client. A reminder about these episodes: This snippet is just one way of coaching through this topic. Each coach has their own unique voice, personality and confidence to best support their clients and I invite you to find yours. 

This week: Why Surface-Level Business Problems Keep You Stuck

Here's my bold, contrarian statement: I don't think impostor syndrome is what's holding you back. You have incredible experience, you know you can help people, and you've already gotten real results. So why do you still feel like a fraud?

After watching hundreds of coaches make major shifts in my programs, I've discovered they didn't suddenly "overcome impostor syndrome." Instead, they got clarity on something they didn't know they needed. This episode challenges the common narrative around impostor syndrome in entrepreneurship.

You'll discover:

• The massive difference between impostor syndrome and confusion
• Why you feel like you sound like every other coach (and how to fix it)
• What coaches with clarity have that you don't (hint: it's not more experience)
• How your previous career holds the keys to your coaching authority
• Why generic coaching language keeps you stuck behind your potential

Plus: Learn about my annual three-day framework training (October 7-9) where I'll help you eliminate confusion and build the signature framework that positions you as THE expert.

Resources mentioned:

• Framework training: https://amanda-walker.com/live/
• Free coaching questions: amanda-walker.com/questions

Welcome to Friday Coaching Clinic Episodes. These are LIVE coaching session snippets where you have the opportunity to learn as both client and coach. I encourage you to think about how you might coach through this topic as a coach or how this situation may support you as a client. A reminder about these episodes: This snippet is just one way of coaching through this topic. Each coach has their own unique voice, personality and confidence to best support their clients and I invite you to find yours. 

This week: How to Host Workshops When You're Terrified of Low Attendance