Best Damn Coach Podcast: Conversations for coaches, mentors, and service providers to grow a profitable coaching business

Kate Buckley posted one picture in her neighborhood Facebook group and booked three discovery calls. That picture was her coaching framework.

Kate is a registered nurse and board-certified nurse coach who supports nurses. Her clients were getting results, from feeling happier at work to getting off medications. Still, she struggled to explain what coaching would actually do for someone who just felt tired.

In this episode, Kate and I break down what changed once she built her framework inside the Framework Builder Lab.

In this episode, you'll learn:

• Why program, package, and framework are not interchangeable (and which one comes first)
• How your clients' own words reveal the patterns in your coaching process
• What a framework does for the inner critic that says your results are luck
• The real objection hiding under "I need to ask my spouse" on a sales call
• How "same candy, different wrapper" lets one framework serve more than one audience
• Why a visual gets into your prospect's brain faster than an explanation

Connect with Kate:

• Website: https://www.katebuckleycoaching.com/ (free sleep guide and free mindfulness meditation)
• Instagram: @katebuckleycoaching https://www.instagram.com/katebuckleycoaching

Connect with Amanda:

• Framework Builder Lab Live (starts October 21): https://amanda-walker.com/lab/
• 10 Powerful Questions: https://amanda-walker.com/questions
• "How To Get Clients" Limited Series: https://amanda-walker.com/limitedseries
• Instagram: @awalkmyway https://www.instagram.com/awalkmyway/

Welcome to Friday Coaching Clinic Episodes. These are LIVE coaching session snippets where you have the opportunity to learn as both client and coach. I encourage you to think about how you might coach through this topic as a coach or how this situation may support you as a client. A reminder about these episodes: This snippet is just one way of coaching through this topic. Each coach has their own unique voice, personality and confidence to best support their clients and I invite you to find yours.

This week: How to Reengage Your Email List Before a Workshop

For more info, go to: https://amanda-walker.com/best-damn-coach/

Angela Lahman used to rebuild her worksheets, ebooks, and workbooks again and again. Just shy of a year after building her coaching framework inside my Framework Builder Lab, she runs one five-step process. She delivers it over three months, over six weeks, or in a single weekend, and it became her signature talk too.

Angela is a former teacher, a network marketing leader of 12 years, and a coach for women walking through difficult seasons. Her Clarity Method is an homage to her mom, a school counselor whose middle name, the family joked, was Clarity.

In this episode, we talk about:

• Why your lived experience already holds your method
• The difference between your tools and your methodology
• How to make faith-based and healing work tangible enough to sell
• What you can guarantee a client when you can't guarantee outcomes
• How one framework becomes a three-month program, a six-week program, a weekend intensive, and a signature talk
• Angela's advice for the coach on the fence about the lab

Connect with Angela:

• Free Clarity Companion: angelalahman.com/clarity-companion
• Instagram: @angelalahman

Connect with me:

• Framework Builder Lab: amanda-walker.com/lab
• "How To Get Clients" Limited Series: amanda-walker.com/limitedseries
• 10 Powerful Questions: amanda-walker.com/questions
• Instagram: @awalkmyway

Welcome to Friday Coaching Clinic Episodes. These are LIVE coaching session snippets where you have the opportunity to learn as both client and coach. I encourage you to think about how you might coach through this topic as a coach or how this situation may support you as a client. A reminder about these episodes: This snippet is just one way of coaching through this topic. Each coach has their own unique voice, personality and confidence to best support their clients and I invite you to find yours.

This week: How to Turn an Email Reply Into a Sales Conversation

For more info, go to: https://amanda-walker.com/best-damn-coach/

Calm. Clarity. Peace. We all know what those words mean. Try to picture them, though, and they're very big.

Ashlee Livingstone joined last year's live cohort of my Framework Builder Lab with clients coming in, but never consistently and never the same type. She had a process. It was a "secret thing" that only showed up once someone was already working with her.

In this episode, Ashlee walks me through how building her own signature methodology turned intangible work into outcomes she can measure, and gave her the confidence to tell people what she does and where she can take them.

In this episode:

• Why Ashlee used to believe she was successful if nobody knew she existed
• What inconsistent, mismatched clients were telling her about her message
• The question that makes "I just want to feel calm" measurable
• Her four-stage Self-Trust Framework
• My answer to "a framework will make me too rigid"
• Why there's no finish line on knowing your ideal client
• The walk away I'd say eight out of ten coaches get from building a framework

About Ashlee: Ashlee Livingstone is a personal growth coach and breathwork facilitator. Before coaching, she was an event manager producing fundraisers and corporate events. Find her on Instagram at @ashlee.livingstone https://www.instagram.com/ashlee.livingstone/ and grab her free ten-minute Take a Breath audio https://our-forte.kit.com/take-a-breath

Build your framework with me: The Framework Builder Lab live cohort kicks off October 21 and runs for eight weeks. It's the last time I'll ever run it live, and right now you can join for $200 off. Save your seat at https://amanda-walker.com/lab/

Grab my 10 Powerful Questions every coach should know: amanda-walker.com/questions

Come say hi on Instagram: @awalkmyway https://www.instagram.com/awalkmyway/

Welcome to Friday Coaching Clinic Episodes. These are LIVE coaching session snippets where you have the opportunity to learn as both client and coach. I encourage you to think about how you might coach through this topic as a coach or how this situation may support you as a client. A reminder about these episodes: This snippet is just one way of coaching through this topic. Each coach has their own unique voice, personality and confidence to best support their clients and I invite you to find yours.

This week: How to Turn Pricing Doubt Into Clear Package Tiers

For more info, go to: https://amanda-walker.com/best-damn-coach/

A friend of mine spent thirty thousand dollars building his coaching program before a single person had agreed to buy it. He launched with one training. Two people bought his two hundred and ninety-seven-dollar offer. Do the math on that one. A coaching program does not fail at the launch. It fails in the building. In this episode, I walk through the three mistakes I see most often when coaches build a program, in the order they show up, plus the fix for each one.

In this episode:

• What validation actually looks like, and why building in a vacuum costs you time and money
• How one coach ran a pilot cohort of five people and spent zero dollars getting her proof
• The sequencing mistake that leaves you without a guaranteed outcome
• The reverse design method: start at the result and build backwards
• Same candy, different wrapper, and why your program can end up identical to five others without you meaning to
• How to build a framework from your lived experience instead of slapping a clever acronym on it
• My own lean path, from charging fifty dollars a month to a process I walk every client through

If you heard these mistakes and recognized yourself, you are right on time. Once you know better, you do better. Join me live October 6 through 8, Tuesday to Thursday at 10 am Arizona time, for a three-day training where we pull your signature framework out of you. Save your seat at https://amanda-walker.com/live/

Welcome to Friday Coaching Clinic Episodes. These are LIVE coaching session snippets where you have the opportunity to learn as both client and coach. I encourage you to think about how you might coach through this topic as a coach or how this situation may support you as a client. A reminder about these episodes: This snippet is just one way of coaching through this topic. Each coach has their own unique voice, personality and confidence to best support their clients and I invite you to find yours.

This week: How to Measure Whether Your Corporate Training Is Actually Working

For more info, go to: https://amanda-walker.com/best-damn-coach/

If I asked you what your framework is and your honest answer is "I don't really have one, I just kind of know what to do," that sentence already proves you have one.

One hundred per cent of the coaches who come into my Framework Builder Lab convinced they have no process leave with a framework. Often we find it inside the first twenty minutes.

In this episode, I'm walking you through why your signature framework stays buried, what it costs you when nobody can see it, and what changes the moment you name it. Plus two client stories, including the coach who posted one framework visual in a Facebook group and had three sales calls booked that week.

In this episode:

• Why coaches are needed more in an information surplus than an information shortage
• The repeatable pattern already showing up in your sessions
• Insider blindness, and why the work feels obvious to you
• Buried framework vs named framework, side by side
• The "it'll make me cookie-cutter" objection and where it usually comes from
• Why your lived experience is the thing nobody can copy
• How a framework visual converts on sales calls and in social posts

Join me live: The Coach's Signature Framework Live Series runs October 6, 7, and 8 at 10 am Arizona time. It's free. Sign up at https://amanda-walker.com/live/

Grab my 10 Powerful Questions every coach should know: https://amanda-walker.com/questions

Come say hi on Instagram: @awalkmyway

Welcome to Friday Coaching Clinic Episodes. These are LIVE coaching session snippets where you have the opportunity to learn as both client and coach. I encourage you to think about how you might coach through this topic as a coach or how this situation may support you as a client. A reminder about these episodes: This snippet is just one way of coaching through this topic. Each coach has their own unique voice, personality and confidence to best support their clients and I invite you to find yours.

This week: How to Know What to Post When You're Staring at a Blank Page

For more info, go to: https://amanda-walker.com/best-damn-coach/