Best Damn Coach Podcast: Conversations for coaches, mentors, and service providers to grow a profitable coaching business

I ran a meta-analysis of 530 online conversations among female coaches about what stops them from selling their services. Four beliefs came back, ranked by how often they showed up. In this episode, I break down all four, plus the five patterns underneath them, and what to do instead.

In this episode:

• The four beliefs stopping female coaches from selling consistently, ranked by frequency

• Why "I just need one more certification" is a decision, not a credential problem

• The five patterns running underneath those beliefs

• The consistency gap between what you think you post and what your audience actually sees

• A 30-day counting exercise that will surprise you

• One question that dissolves the ick before a sales conversation

• Why clarity, not courage, is usually the missing piece

Doors are open for the Sell It Like You Mean It challenge. Twenty-one days, one dollar a day, starting in September. Sign up at https://amanda-walker.com/sellit/

Welcome to Friday Coaching Clinic Episodes. These are LIVE coaching session snippets where you have the opportunity to learn as both client and coach. I encourage you to think about how you might coach through this topic as a coach or how this situation may support you as a client. A reminder about these episodes: This snippet is just one way of coaching through this topic. Each coach has their own unique voice, personality and confidence to best support their clients and I invite you to find yours.

This week: How to Sell at a Workshop Without the Bait and Switch

For More Info Go To: https://amanda-walker.com/best-damn-coach/

Two coaches help clients lose thirty pounds. One lists her twelve-week program, weekly check-ins, and macro plans. The other says, "I help women lose thirty pounds so they can wear whatever swimsuit they want to the pool." Only one of them is signing clients. In part two of the Sell Like You Mean It series, I break down how to sell coaching services by selling the destination your clients are chasing, not the flight that gets them there.

In this episode, you'll learn:

• Why nobody buys your framework, call cadence, or Voxer access, and what they buy instead

• The cross-out test that reveals whether your offer description sells anything at all

• The two reasons coaches default to process-talk, and how to let go of both

• How to be specific without swinging into vague "feel empowered" territory

• Why "I help women over forty lose twenty pounds without giving up wine" beats "I help women get healthy" every time

Ready to sell like you mean it? Join my 21-day Sell It Like You Mean It Challenge, September 1-21, for just $21: https://amanda-walker.com/sellit/.

Welcome to Friday Coaching Clinic Episodes. These are LIVE coaching session snippets where you have the opportunity to learn as both client and coach. I encourage you to think about how you might coach through this topic as a coach or how this situation may support you as a client. A reminder about these episodes: This snippet is just one way of coaching through this topic. Each coach has their own unique voice, personality and confidence to best support their clients and I invite you to find yours.

This week: How to Sell the Identity Shift Your Clients Actually Want

For More Info Go To: https://amanda-walker.com/best-damn-coach/

That sinking feeling when you check your bank account and it's not where you want it to be? Every coach hits it eventually. In this episode, I'm giving you three tactical moves to bring quick cash into your coaching business this week, using the trust you've already built. Then I'm telling you why these moves alone won't build a sustainable business, and what actually will.

In this episode:

• Why your past clients and old sales-call "nos" are the fastest path to cash

• How to get paid to build an offer instead of perfecting it first (including the exact beta pricing script I use)

• The one question I asked a student that inspired this episode: when did you last talk about your offer?

• The 30 days, 30 times selling challenge

• Why fire-drill selling is exhausting you, and the rhythm to build instead

This is part one of my August sales series. Come back next week for part two, where I'm sharing something special we're starting September 1 that will radically shift how easy it feels to sell your coaching services.

Grab my 10 Powerful Questions every coach should know: amanda-walker.com/questions

Want clients now? Watch the free How To Get Clients limited series: amanda-walker.com/limitedseries

Connect with me on Instagram: @awalkmyway https://www.instagram.com/awalkmyway/

Welcome to Friday Coaching Clinic Episodes. These are LIVE coaching session snippets where you have the opportunity to learn as both client and coach. I encourage you to think about how you might coach through this topic as a coach or how this situation may support you as a client. A reminder about these episodes: This snippet is just one way of coaching through this topic. Each coach has their own unique voice, personality and confidence to best support their clients and I invite you to find yours.

This week: How to Price a Coaching and Consulting Hybrid Package

For More Info Go To: https://amanda-walker.com/best-damn-coach/

Your website might be the weakest link in your authority. In this episode, I sit down with brand strategist Tiffany Neuman, the creative mind behind the Best Damn Coach brand, to talk about when a coaching website is actually worth the investment and what it takes to be recognized as the authority in your niche.

Tiffany taught design at the college level and worked on brands like Adidas, Burt's Bees, and Chase before building a business helping entrepreneurs make their message a movement. We get into the difference between being ready and being recognized, why you can get surprisingly far without a website, and how to show up when your future clients ask ChatGPT or Claude who to hire.

In this episode:

• Why a beautiful website with weak messaging will never book calls
• The stage of business when a website becomes worth the investment
• How to brand for where you'll be in three to ten years, not where you are today
• The seven-second test every homepage has to pass
• Why blogging and LinkedIn matter again for AI search

Take Tiffany's free Authority Positioning Audit at https://audit.brandospro.com/ and connect with her at https://yourlegacybrand.com/

Grab my 10 Powerful Questions every coach should know at amanda-walker.com/questions and come say hi on Instagram @awalkmyway https://www.instagram.com/awalkmyway

Welcome to Friday Coaching Clinic Episodes. These are LIVE coaching session snippets where you have the opportunity to learn as both client and coach. I encourage you to think about how you might coach through this topic as a coach or how this situation may support you as a client. A reminder about these episodes: This snippet is just one way of coaching through this topic. Each coach has their own unique voice, personality and confidence to best support their clients and I invite you to find yours.

This week: How to Use Your Clients' Own Words to Start More Conversations

For More Info Go To: https://amanda-walker.com/best-damn-coach/

She had the title, the salary, the VIP track at a Fortune 100 company. She walked away from all of it. Not because it was bad. Because "good enough" stopped being enough.

In this episode, I sit down with Briana Mascaro, founder of Sophos HR Consulting and High Performance Coaching, to walk through her real journey from corporate executive to full-time entrepreneur. Briana is a Cornell-educated attorney turned HR leader who built her coaching business while still traveling one week a month for her corporate role. She left her job in early 2026 and has zero regrets.

What we cover:

• The eulogy moment that changed everything
• How she split her paycheck 50/50 to build her financial exit runway
• Why leaving a good job is actually harder than leaving a bad one
• The business ecosystem she built step by step inside the BDC
• What she wishes she'd done five years sooner with her money
• Her advice for anyone on the verge of making the leap

If you're sitting in a "good" job that no longer fits who you're becoming, this one's for you.

Connect with Briana:

• Website: https://teamsophos.com/
• LinkedIn: https://www.linkedin.com/in/briana-mascaro-/
• Instagram: @sophoswithbriana https://www.instagram.com/sophoswithbriana/

Connect with Me:

• 10 Powerful Questions: http://amanda-walker.com/questions
• How To Get Clients: http://amanda-walker.com/limitedseries
• Instagram: @awalkmyway https://www.instagram.com/awalkmyway/

Welcome to Friday Coaching Clinic Episodes. These are LIVE coaching session snippets where you have the opportunity to learn as both client and coach. I encourage you to think about how you might coach through this topic as a coach or how this situation may support you as a client. A reminder about these episodes: This snippet is just one way of coaching through this topic. Each coach has their own unique voice, personality and confidence to best support their clients and I invite you to find yours.

This week: How to Stop Losing Momentum Because of Bad Timing

For More Info Go To: https://amanda-walker.com/best-damn-coach/