Best Damn Coach Podcast: Conversations for coaches, mentors, and service providers to grow a profitable coaching business

If I asked you what your framework is and your honest answer is "I don't really have one, I just kind of know what to do," that sentence already proves you have one.

One hundred per cent of the coaches who come into my Framework Builder Lab convinced they have no process leave with a framework. Often we find it inside the first twenty minutes.

In this episode, I'm walking you through why your signature framework stays buried, what it costs you when nobody can see it, and what changes the moment you name it. Plus two client stories, including the coach who posted one framework visual in a Facebook group and had three sales calls booked that week.

In this episode:

• Why coaches are needed more in an information surplus than an information shortage
• The repeatable pattern already showing up in your sessions
• Insider blindness, and why the work feels obvious to you
• Buried framework vs named framework, side by side
• The "it'll make me cookie-cutter" objection and where it usually comes from
• Why your lived experience is the thing nobody can copy
• How a framework visual converts on sales calls and in social posts

Join me live: The Coach's Signature Framework Live Series runs October 6, 7, and 8 at 10 am Arizona time. It's free. Sign up at https://amanda-walker.com/live/

Grab my 10 Powerful Questions every coach should know: https://amanda-walker.com/questions

Come say hi on Instagram: @awalkmyway

Welcome to Friday Coaching Clinic Episodes. These are LIVE coaching session snippets where you have the opportunity to learn as both client and coach. I encourage you to think about how you might coach through this topic as a coach or how this situation may support you as a client. A reminder about these episodes: This snippet is just one way of coaching through this topic. Each coach has their own unique voice, personality and confidence to best support their clients and I invite you to find yours.

This week: How to Know What to Post When You're Staring at a Blank Page

For more info, go to: https://amanda-walker.com/best-damn-coach/

I used to think a bigger program meant more value. What it actually did was water down results, and it started costing me clients.

If you have ever opened your own program and thought, "How do I teach all of this?" you are not disorganised. You organized your coaching framework by topic instead of results. Topics expand forever. Results have a finish line.

In this episode, I break down the more-is-better fallacy, and I give you one question that clears out everything in your program that is not getting your clients an outcome.

What you'll learn:

• Why teaching a topic keeps you from being seen as the solution to a problem
• The one cut test question to run every module and exercise through
• Why cutting content belongs in your renewal strategy, not the trash
• What a bloated program quietly costs you in referrals, sales calls and completion rates
• How reverse design gives you a framework you can teach, scale and sell without a twenty minute explanation

Mentioned in this episode:

Retention Point by Robert Skrob

The Coach's Signature Training Series, live on Zoom October 6, 7 and 8 at 10am Arizona time: https://amanda-walker.com/live/

Framework Builder Lab www.amanda-walker.com/lab

10 Powerful Questions: https://amanda-walker.com/questions

How To Get Clients limited series: https://amanda-walker.com/limitedseries

Say hi on Instagram: @awalkmyway

If this one lands, leave a review and share it with a coach who needs it. Then go coach 'em up.

Welcome to Friday Coaching Clinic Episodes. These are LIVE coaching session snippets where you have the opportunity to learn as both client and coach. I encourage you to think about how you might coach through this topic as a coach or how this situation may support you as a client. A reminder about these episodes: This snippet is just one way of coaching through this topic. Each coach has their own unique voice, personality and confidence to best support their clients and I invite you to find yours.

This week: How to Respond When a Client Insists on Paying You More

For more info, go to: https://amanda-walker.com/best-damn-coach/

Fifty coaches showed up to the live kickoff call of my Sell It Like You Mean It challenge. Every one of them could have asked ChatGPT for a selling plan in nine seconds, for free. They came anyway.

That tells you what clients are actually buying now, and it is not information. Information is free. What nobody can get from a chatbot is specific feedback about their exact situation, in real time, from a coach who has been paying attention across three sessions in a row.

In this episode, I break down why generic feedback is quietly costing coaches their renewals, and the four low-lift moves that make every session feel custom.

In this episode:

• Why information stopped being the product, and what clients pay for instead
• The trust recession, and how clients sniff out AI-generated work
• What generic feedback sounds like, from "great job" to "get more consistent"
• The filing cabinet teacher problem, and how burnout produces vague coaching
• What specific feedback actually is: their language, their patterns, named out loud
• The doctor's office test for your own coaching
• Two real examples: the meal-prep client who is not losing weight, and the freebie that is "not working"
• Four ways to build specific feedback into every session: mirror, name the pattern, say the uncomfortable thing, log the outcomes
• How to turn specificity into case studies and marketing proof

Grab the free resource: 10 Powerful Questions Every Coach Should Know, at amanda-walker.com/questions

Want to get clients? The How To Get Clients limited series is at amanda-walker.com/limitedseries

Say hi on Instagram: @awalkmyway

If this episode helped, copy the link and send it to a coach who needs it. Then go coach em up.

Welcome to Friday Coaching Clinic Episodes. These are LIVE coaching session snippets where you have the opportunity to learn as both client and coach. I encourage you to think about how you might coach through this topic as a coach or how this situation may support you as a client. A reminder about these episodes: This snippet is just one way of coaching through this topic. Each coach has their own unique voice, personality and confidence to best support their clients and I invite you to find yours.

This week: How to Structure a Webinar That Points to Your Offer

For more info, go to: https://amanda-walker.com/best-damn-coach/

More than a thousand people have taken Macy Robison's archetype assessment. I finally took it myself before we recorded, and my top result came back at 45%: digital learning architect. Anything above 30% is a signal strong enough to design a business around.

Macy spent ten years behind the scenes building platforms for authors and experts before she built her own. Her background is music, and she uses it here in a way that will stick with you: opera singers never out-volume the orchestra. They shape their voice to fit a narrow gap where the orchestra produces less sound. Your business superpower works the same way.

In this episode, we cover:

• Why competing on volume with creators who have full teams behind them is a losing fight
• The ten archetypes Macy's assessment measures
• What my own results revealed about frameworks, visual thinking, and testing everything on myself
• The three things your signal can do
• Why Macy could not write her own course inside an Amy Porterfield event
• The shift from teaching how to, to teaching how I

Connect with Macy Robison:

• Website https://macyrobison.com/
• Archetype assessment: https://macyrobison.com/quiz
• LinkedIn https://www.linkedin.com/in/macyrobison/

Connect with Me:

• "How To Get Clients" Limited Series: amanda-walker.com/limitedseries
• 10 Powerful Questions: amanda-walker.com/questions
• Instagram: @awalkmyway (https://www.instagram.com/awalkmyway/)

Welcome to Friday Coaching Clinic Episodes. These are LIVE coaching session snippets where you have the opportunity to learn as both client and coach. I encourage you to think about how you might coach through this topic as a coach or how this situation may support you as a client. A reminder about these episodes: This snippet is just one way of coaching through this topic. Each coach has their own unique voice, personality and confidence to best support their clients and I invite you to find yours.

This week: How to Handle a Referral Call (Hint: It's Not a Sales Call)

For More Info Go To: https://amanda-walker.com/best-damn-coach/

A woman at a gym event described my exact ideal client, then asked if I could help her. I froze, and AirDropped her a blog article instead of my offer.

This is the closing episode of our selling series, and it covers the thing almost nobody names: the cost of not selling. When you stay quiet, someone stays stuck. That bill never arrives all at once the way a no does, so it stays invisible.

In this episode:

• Why a mechanical fix (price, pitch, one-liner) never solves a selling freeze

• The main character mistake and how to spot it in real time

• What my son's quarterback coach taught me about elevating everyone else

• Practice one: pitch a friend's offer and notice how easy it feels

• Practice two: run the six-month tape on one real client

• Two client stories, including one replacing a full corporate salary in under six months

You do not have a selling problem. You have a certainty problem, and we can fix that together.

Sell It Like You Mean It starts Monday, September 1. Twenty-one days, one dollar a day: https://amanda-walker.com/sellit/

10 Powerful Questions Every Coach Should Know: https://amanda-walker.com/questions/

How To Get Clients Limited Series: https://amanda-walker.com/limitedseries

Instagram: @awalkmyway | https://www.instagram.com/awalkmyway/

If this episode helped you reframe selling, send it to another coach who needs it.

Welcome to Friday Coaching Clinic Episodes. These are LIVE coaching session snippets where you have the opportunity to learn as both client and coach. I encourage you to think about how you might coach through this topic as a coach or how this situation may support you as a client. A reminder about these episodes: This snippet is just one way of coaching through this topic. Each coach has their own unique voice, personality and confidence to best support their clients and I invite you to find yours.

This week: How to Pitch Your Next Offer Without Making It Weird

For More Info Go To: https://amanda-walker.com/best-damn-coach/