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Shop in ChatGPT is a newly launched feature allowing users to buy products directly inside the ChatGPT conversation, eliminating the need to leave the app or follow external links. 

The feature is currently available to Etsy sellers in the United States, with Shopify integration launching soon. 

Shopify merchants will gain access to hundreds of millions of ChatGPT users, while the AI handles orders directly through their existing systems and applies a small commission to each completed sale.

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